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- Tasks: Create and manage exciting digital marketing campaigns across various channels.
- Company: Join a dynamic team at The CFO Centre, helping businesses thrive.
- Benefits: Enjoy flexible working, competitive salary, and opportunities for growth.
- Why this job: Make a real impact in a fast-paced environment while honing your marketing skills.
- Qualifications: Experience in B2B digital marketing and a creative mindset are essential.
- Other info: Collaborate with a passionate team and explore the latest marketing trends.
The predicted salary is between 28800 - 48000 £ per year.
Location: Swindon 3 days, 2 days remote working
Reports to: Digital Marketing Manager
Contract Type: Permanent
Working Hours: Full-time
About us
At The CFO Centre, we deliver exceptional fractional CFO services to ambitious businesses across the UK. Our purpose is to help companies scale, boost profitability, manage cash flow effectively, and prepare for successful exits. We’re a dynamic, collaborative team that values creativity, initiative, and measurable results.
The Role
We are seeking a highly motivated and experienced Digital Marketing Executive to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company's products and services. To be a good fit for this role we expect you to have the relevant B2B digital experience across owned, earned and paid for channels. You will bring a fact-based, test and learn approach to your thinking ensuring that your plan is aligned to our marketing and business strategy. This is a diverse and fast-paced role in a high growth environment, that requires excellent communication, organisation and ownership.
Key Responsibilities:
- Develop, execute, manage and monitor digital marketing campaigns across various digital channels including paid advertising, organic SEO and social media.
- Support with website; finding and fixing routine website page errors or supporting with page updates and support with building landing pages on current site.
- Liaise with team to monitor performance and maintain quality of “positive responses” (forms or live chats completed on the website).
- Identify trends and insights, optimise spend and performance based on the insights.
- Conduct market research and competitor analysis to identify opportunities and threats.
- Measure and report performance of all digital marketing campaigns through various channels and assess against goals (ROI and KPIs).
- Evaluating end-to-end customer experience across multiple channels and customer touchpoints.
- Brainstorm new and creative growth strategies along with the Digital Manager.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
What we're looking for
- Proven working experience in digital marketing, preferably B2B.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Proven track record in paid campaign activity.
- Commercially driven and used to working to KPIs.
- Experience in optimising landing pages and user funnels.
- Strong knowledge using Wordpress.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Microsoft Clarity).
- Experience in setting up and optimising Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Understanding and experience in Hubspot CRM.
- BS/MS degree in marketing or at least 3-5 years experience within the digital field.
KPIs
- Lead, Deal, Win Volume
- CPL, CPD, CPW
- Conversion Rate
- Website Traffic Growth
- Engagement Metrics across Social Media
Digital Marketing Executive in Swindon employer: The CFO Centre UK
Contact Detail:
The CFO Centre UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive in Swindon
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Digital Marketing Executive in Swindon
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Executive role. Highlight your B2B digital experience and any relevant campaigns you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your creativity and passion for digital marketing. Tell us why you're excited about this role and how you can contribute to our team at The CFO Centre.
Showcase Your Achievements: When detailing your experience, focus on measurable results. Share specific examples of campaigns you've run, the KPIs you met, and how you optimised performance. We love data-driven success stories!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. Let’s get started!
How to prepare for a job interview at The CFO Centre UK
✨Know Your Digital Marketing Stuff
Make sure you brush up on your digital marketing knowledge, especially in B2B. Be ready to discuss your experience with paid campaigns, SEO, and social media strategies. Having specific examples of successful campaigns you've managed will really impress the interviewers.
✨Show Off Your Analytical Skills
Since this role requires a data-driven approach, be prepared to talk about how you've used analytics tools like Google Analytics or Microsoft Clarity in past roles. Share insights you've gained from data and how they influenced your marketing strategies.
✨Demonstrate Your Creativity
The CFO Centre values creativity, so think of some innovative marketing ideas or growth strategies you could bring to the table. Be ready to brainstorm during the interview and show how you can think outside the box while still aligning with business goals.
✨Familiarise Yourself with Their Brand
Before the interview, take some time to research The CFO Centre and understand their services and target audience. This will help you tailor your responses and demonstrate your genuine interest in the company and its mission.
