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- Tasks: Drive marketing effectiveness through data analysis and performance measurement.
- Company: Join a dynamic UK marketing team in a high-growth environment.
- Benefits: Enjoy competitive salary, 25 days leave, hybrid working, and more perks.
- Why this job: Be part of a fast-paced role that influences business strategies and outcomes.
- Qualifications: B2B experience in performance analysis and strong technical skills required.
- Other info: Work closely with global teams and manage diverse marketing channels.
The predicted salary is between 28800 - 48000 £ per year.
Job Title: Performance Marketing Executive
Reporting to: Head of Marketing
Role Purpose:
We are seeking a highly analytical and creative Performance Marketing Executive to join our dynamic UK marketing team. This role is critical to driving marketing effectiveness through data-led decision-making, performance measurement, and sharing best practices.
As a Performance Marketing Executive, you will manage the development and optimisation of our performance marketing analysis. You will collaborate with the Head of Marketing to develop new strategies to generate leads and support broader business objectives.
You will work closely with UK & Global teams to align business objectives with measurable outcomes. You should have B2B experience in performance analysis, reviewing campaign data, reporting on performance, and influencing lead generation and budget allocation. Additionally, you should have strong technical skills within HubSpot, Microsoft, and Google platforms, to build and optimise marketing reporting and attribution.
The Performance Marketing Executive is a dynamic and fast-paced position within a high-growth environment, requiring strong communication, exceptional organisational skills, and a proactive ownership mindset.
Responsibilities:
- Develop and implement marketing performance metrics and attribution models.
- Manage all marketing activity and outcome reporting, consolidating all data and managing the marketing reporting suite.
- Assist the Head of Marketing with maintaining and managing the marketing budget, including building CPA reporting and forecasting models.
- Support the marketing team with graphic production or amendments for marketing assets and wider business materials.
- Handle ad-hoc requests from the marketing team.
KPIs:
- Quality and accuracy of reporting through daily management and review of performance metrics across all marketing channels.
- Performance communication that influences channel strategy and measurable outcomes.
- Budget management accuracy with the Head of Marketing, including innovative CPA reporting and forecasting.
Skills & Knowledge:
- Deep understanding of marketing metrics and attribution, with experience in project management and various applications (HubSpot, Microsoft, Google, Canva, Adobe).
- Ability to thrive in fast-paced, high-growth environments with strong organisational, relationship, and communication skills.
- Exceptional organisational skills to manage multiple channels and meet deadlines efficiently.
- Self-motivated and solutions-oriented, comfortable working independently or collaboratively.
- Excellent communication and interpersonal skills, capable of building transparent and productive relationships across teams and stakeholders.
- Versatile and action-oriented, able to contribute strategically and operationally, with a hands-on approach.
If you’re a data-driven marketer passionate about Performance Marketing, we’d love to hear from you!
Benefits:
- Competitive Salary
- 25 Days Annual Leave, including Christmas shutdown
- Hybrid working – 2 days remote, 3 days in Swindon office
- Pension Contributions
- Cycle to Work Scheme
- Free on-site parking
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Performance Marketing Executive employer: The CFO Centre UK
Contact Detail:
The CFO Centre UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in B2B contexts. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Brush up on your technical skills, particularly with HubSpot, Google Analytics, and Microsoft tools. Being able to demonstrate your proficiency in these platforms can set you apart from other candidates.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive marketing decisions in previous roles. Highlighting your analytical skills and results-driven mindset will resonate well with the hiring team.
✨Tip Number 4
Network with current or former employees of StudySmarter on platforms like LinkedIn. Gaining insights into the company culture and expectations can give you a competitive edge in your application process.
We think you need these skills to ace Performance Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant B2B experience in performance analysis and campaign data review. Emphasise your technical skills with HubSpot, Microsoft, and Google platforms, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and how your analytical mindset can contribute to the company's objectives. Mention specific examples of how you've influenced lead generation and budget allocation in previous roles.
Showcase Your Skills: Include a section in your application that showcases your understanding of marketing metrics and attribution. Highlight any experience you have with project management and tools like Canva or Adobe, as these will be beneficial for the role.
Proofread Your Application: Before submitting, carefully proofread your application for any errors or inconsistencies. A well-presented application reflects your attention to detail, which is essential for a Performance Marketing Executive.
How to prepare for a job interview at The CFO Centre UK
✨Showcase Your Analytical Skills
As a Performance Marketing Executive, you'll need to demonstrate your ability to analyse data effectively. Be prepared to discuss specific examples of how you've used data to drive marketing decisions in previous roles.
✨Familiarise Yourself with Key Tools
Make sure you have a solid understanding of HubSpot, Microsoft, and Google platforms. Highlight any experience you have with these tools during the interview, as they are crucial for the role.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and how you handle real-world marketing challenges. Think of scenarios where you've had to optimise campaigns or manage budgets effectively.
✨Communicate Your Collaborative Spirit
This role requires working closely with various teams. Be ready to share examples of how you've successfully collaborated with others in the past, showcasing your strong communication and interpersonal skills.
