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- Tasks: Drive email and LinkedIn outreach strategies to generate leads and support business goals.
- Company: Join a dynamic, high-growth company focused on innovative marketing solutions.
- Benefits: Enjoy 25 days annual leave, hybrid working, and pension contributions.
- Why this job: Be part of a fast-paced team that values creativity and collaboration in marketing.
- Qualifications: Proven B2B email marketing experience and strong organisational skills required.
- Other info: Work in a supportive environment with opportunities for professional growth.
The predicted salary is between 28800 - 43200 £ per year.
As an Email Marketing Executive, you will play a key role in shaping and executing our email and LinkedIn outreach strategies to drive lead generation and support broader business objectives. To succeed in this role, you’ll bring proven B2B experience in email and LinkedIn marketing, along with a data-driven, test-and-learn mindset that ensures your plans align with our overarching UK marketing and business strategy. This is a dynamic and fast-paced position within a high-growth environment, requiring strong communication, exceptional organisational skills, and a proactive sense of ownership.
Responsibilities:
- Develop and deliver targeted email marketing strategies that align with the broader marketing plan, driving demand among prospects and engaging existing customers to support acquisition, cross-sell, and retention goals.
- Plan and execute email campaigns across the full customer lifecycle, ensuring consistent and impactful communication at every stage.
- Lead and manage our LinkedIn outreach program, generating high-quality leads and nurturing relationships with prospects.
- Oversee relationships with external partners, including service providers and agencies, to ensure seamless collaboration and high-quality output.
- Monitor key performance metrics, such as engagement rates, open rates, and click-throughs, and provide actionable insights to enhance campaign effectiveness.
- Support the wider marketing team with ad-hoc projects, contributing to a collaborative and agile working environment.
- Provide day-to-day support and coordination for administrative contractors, ensuring smooth operations and task completion.
KPIs:
- Quantity and quality of marketing-qualified leads (MQLs) generated through email and LinkedIn outreach, with a focus on lead conversion potential and alignment with target audience profiles.
- Timely and consistent execution of email and LinkedIn marketing activities, ensuring alignment with campaign calendars, messaging strategy, and performance benchmarks.
Skills & Knowledge:
- Proven expertise in B2B email marketing, with hands-on experience driving successful campaigns and lead generation.
- Thrives in fast-paced, high-growth environments, with a strong track record of delivering results across the responsibilities outlined.
- Commercially driven and self-motivated, with a history of consistently meeting or exceeding key performance indicators (KPIs).
- Exceptional organisational skills, with the ability to manage multiple priorities and deadlines efficiently.
- Independent and solution-oriented, capable of taking initiative while also being a collaborative and dependable team player.
- Excellent communication and interpersonal skills, with the ability to build strong relationships across teams and stakeholders.
- Versatile and action-oriented, comfortable contributing to strategic marketing discussions, managing operational execution, and rolling up your sleeves to get things done at every level.
25 Days Annual Leave Entitlement
Pension Contributions
Hybrid working – 2 days working from home, 3 days in our office in Swindon
Email Marketing Executive employer: The CFO Centre UK
Contact Detail:
The CFO Centre UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in B2B email marketing and LinkedIn outreach. This will not only help you understand what works but also allow you to discuss these strategies confidently during interviews.
✨Tip Number 2
Network with professionals in the email marketing field, especially those who have experience in B2B environments. Engaging with them on platforms like LinkedIn can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to showcase your data-driven mindset by gathering examples of past campaigns you've worked on. Be ready to discuss how you measured success and what adjustments you made based on performance metrics.
✨Tip Number 4
Demonstrate your organisational skills by creating a mock campaign plan that outlines your approach to email marketing and LinkedIn outreach. This will show potential employers your proactive nature and ability to manage multiple priorities.
We think you need these skills to ace Email Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B email marketing experience and any successful campaigns you've managed. Use specific metrics to demonstrate your impact, such as engagement rates or lead generation results.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and how your skills align with the responsibilities outlined in the job description. Mention your data-driven approach and ability to thrive in fast-paced environments.
Showcase Relevant Skills: Emphasise your organisational skills and ability to manage multiple priorities. Provide examples of how you've successfully executed email campaigns and managed outreach programs, particularly on LinkedIn.
Highlight Collaboration Experience: Since the role involves working with external partners and internal teams, include examples of past collaborations. Discuss how you’ve built strong relationships and contributed to team success in previous positions.
How to prepare for a job interview at The CFO Centre UK
✨Showcase Your B2B Experience
Make sure to highlight your previous B2B email marketing experience during the interview. Be prepared to discuss specific campaigns you've worked on, the strategies you implemented, and the results you achieved. This will demonstrate your capability to drive lead generation effectively.
✨Demonstrate a Data-Driven Mindset
Since this role requires a test-and-learn approach, come equipped with examples of how you've used data to inform your marketing decisions. Discuss key performance metrics you've monitored in past campaigns and how you've adjusted strategies based on those insights.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and ability to manage multiple priorities. Think about past challenges you've faced in email marketing or LinkedIn outreach and how you overcame them. This will show your proactive sense of ownership.
✨Emphasise Communication Skills
Strong communication is crucial for this role, especially when managing relationships with external partners. Be ready to share examples of how you've successfully collaborated with teams or stakeholders in the past, highlighting your interpersonal skills and ability to build strong relationships.
