At a Glance
- Tasks: Lead and optimise B2B paid media campaigns across global digital channels.
- Company: Join the UK's leader in part-time Finance Director services with a growth-focused culture.
- Benefits: Enjoy competitive salary, 25 days leave, hybrid work, and professional development opportunities.
- Why this job: Make a real impact in a fast-paced environment while growing your career.
- Qualifications: 3+ years in paid media, strong analytical skills, and B2B marketing knowledge.
- Other info: Collaborative team atmosphere with excellent career growth potential.
The predicted salary is between 36000 - 60000 £ per year.
The CFO Centre is the UK and global leader in part-time Finance Director services, supporting ambitious mid-tier businesses (£2m–£50m turnover) with strategic financial expertise. Operating across 18 countries, we’re driven by a mission to deliver Time, Money, and Peace of Mind to our clients. Our culture is collegiate, commercial, and growth-focused, we invest in our people and empower them to make a real impact.
We are seeking a Digital Paid Media Manager with B2B digital marketing experience to lead the strategy, execution, and optimisation of paid media campaigns across global digital channels. This role is pivotal to delivering high-quality leads, enabling revenue growth, and delivering measurable ROI through innovative and data-driven advertising.
Key Responsibilities- Strategy & Planning: Develop and implement B2B‑focussed paid media strategies aligned with commercial goals, growth targets, and lead generation KPI’s. Forecast budgets and allocate spend across channels for maximum ROI.
- Campaign Management: Manage performance campaigns across Google Ads, Microsoft Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant platforms. Oversee programmatic, display, and retargeting campaigns.
- Optimisation & Performance: Monitor towards paid media KPIs (CTR, CPC, CPA, ROAS) alongside B2B‑specific KPI’s (CPL, CPD, CPW). Conduct A/B testing on creatives, audiences, and bidding strategies tailored to B2B buyer journeys.
- Analytics & Reporting: Use tools like Google Analytics and platform dashboards to track performance. Provide weekly/monthly reports with actionable insights.
- Collaboration: Work closely with content, design, and SEO teams to ensure cohesive messaging.
- Compliance & Best Practices: Stay updated on platform changes, privacy regulations (GDPR, CCPA), and industry trends.
- 3+ years of hands‑on experience managing paid media campaigns (B2B lead generation preferred).
- Proven track record driving lead generation and pipeline‑impacting campaigns.
- Expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager.
- Strong analytical and data interpretation skills.
- Strong understanding of B2B funnels and how marketing contributes to revenue.
- Familiarity with marketing automation and CRM tools, Hubspot preferably.
- Excellent communication and project management skills.
- Experience with global campaigns and multi‑language targeting.
- Knowledge of programmatic advertising and DSPs.
- Google Ads and Meta certifications.
- Be part of a market‑leading, global organisation.
- Work in a supportive, high‑performing team.
- Enjoy a hybrid working model with flexibility.
- Make a real impact in a fast‑paced, entrepreneurial environment.
- Access to professional development and career growth opportunities.
- Competitive Salary.
- 25 Days Annual Leave, including Christmas shut down.
- Hybrid working – 2 days working from home, 3 days in our office in Swindon.
- Pension Contributions.
- Cycle to Work Scheme.
- Free on‑site parking.
If you’re a motivated Paid Media professional looking to grow your career in‑house and contribute to a business that values your expertise, we’d love to hear from you.
Digital Paid Media Manager in Swindon employer: The CFO Centre - Italy
Contact Detail:
The CFO Centre - Italy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Paid Media Manager in Swindon
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will help you stand out during interviews and demonstrate your expertise in B2B digital marketing.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their goals and how your role as a Digital Paid Media Manager can contribute to their success. Tailor your answers to show you're the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at The CFO Centre.
We think you need these skills to ace Digital Paid Media Manager in Swindon
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital Paid Media Manager. Highlight your B2B digital marketing experience and any specific campaigns you've managed that align with the responsibilities listed in the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital paid media and how your skills can help us achieve our goals. Be sure to mention your understanding of B2B funnels and lead generation.
Showcase Your Achievements: When detailing your experience, focus on measurable outcomes. Share specific examples of how your campaigns have driven leads and revenue growth, and include any relevant KPIs you've successfully managed.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at The CFO Centre - Italy
✨Know Your Numbers
As a Digital Paid Media Manager, you'll need to be comfortable with metrics. Brush up on key performance indicators like CTR, CPC, and ROAS. Be ready to discuss how you've used these metrics in past campaigns to drive lead generation and optimise budgets.
✨Showcase Your Strategy Skills
Prepare to talk about your approach to developing B2B paid media strategies. Think of specific examples where you aligned campaigns with commercial goals and growth targets. This will demonstrate your ability to think strategically and deliver measurable results.
✨Familiarise Yourself with Tools
Make sure you're well-versed in the tools mentioned in the job description, like Google Ads, Meta Ads Manager, and Google Analytics. If you have experience with Hubspot or other CRM tools, highlight that too. Being able to speak confidently about these platforms will set you apart.
✨Collaboration is Key
The role involves working closely with content, design, and SEO teams. Prepare examples of how you've successfully collaborated in the past to create cohesive messaging. This shows that you can work well in a team and understand the importance of cross-departmental synergy.