At a Glance
- Tasks: Create engaging marketing content and support campaigns to raise awareness for unpaid carers.
- Company: Join Carers’ Resource, a compassionate charity dedicated to supporting carers and their communities.
- Benefits: Flexible working, professional development, generous leave, and a chance to make a real difference.
- Other info: Friendly environment with opportunities for growth and collaboration.
- Why this job: Be part of a mission-driven team that impacts lives and supports unpaid carers.
- Qualifications: 3+ years in marketing/communications with strong digital skills and creativity.
Carers’ Resource is delighted to be able to advertise a new role to support carers and those they care for. We are seeking a Marketing & Communications Officer.
Hours: 18 hours per week
Salary: £13,621 for 18 hours and up to £28,000 (Full Time Equivalent)
Location: Bradford, Harrogate, or Craven office with some hybrid working
The Role: We are looking for a creative and motivated Marketing & Communications Officer with at least three years’ experience in digital marketing and communications to help raise awareness of Carers’ Resource, promote our services and strengthen engagement with carers, supporters, partners and the wider community. This is an exciting opportunity for someone who is passionate about making a positive difference to people’s lives. The successful candidate will play an important role in supporting campaigns, creating engaging content and helping to ensure unpaid carers know where and how to access support. Working closely with the CEO and colleagues across the organisation, you will help deliver effective marketing and communications activity that reflects the values, voice and impact of Carers’ Resource.
Key Responsibilities:
- Develop and deliver engaging marketing and communications activity across digital and print channels.
- Manage and update website content to ensure information is accurate, accessible and engaging.
- Create high-quality content for social media, campaigns, press releases and promotional materials.
- Support the promotion of services, events, fundraising activities and campaigns.
- Help increase awareness and understanding of unpaid carers and the support available through Carers’ Resource.
- Manage and grow social media channels, monitoring engagement and performance.
- Support internal communications and staff engagement activities.
- Produce marketing materials including leaflets, posters, presentations and impact stories.
- Gather and share case studies, testimonials and stories demonstrating the charity’s impact.
- Monitor marketing performance and provide reports on communications activity and engagement.
- Ensure all communications are consistent with organisational branding and values.
- Support the development and maintenance of the organisation’s brand identity and reputation.
- Assist with campaigns to recruit volunteers, supporters and trustees where required.
Person Specification:
Essential:
- At least 3 years experience in a marketing/communications role including creating digital content and campaigns.
- Excellent written and verbal communication skills.
- Experience managing social media platforms and creating engaging content.
- Strong IT and digital skills including website content management systems and Microsoft Office.
- Ability to write for a range of audiences and communication channels.
- Experience producing marketing materials and promotional content.
- Good organisational skills with the ability to manage multiple priorities and meet deadlines.
- Creative, proactive and able to work independently.
- Strong attention to detail.
- Commitment to the values and aims of Carers’ Resource.
Desirable:
- Experience working in the charity, health or social care sector.
- Knowledge of digital marketing tools, analytics and email marketing platforms.
- Graphic design or video editing skills.
- Experience working with media and public relations.
- Understanding of issues affecting unpaid carers and vulnerable communities.
Personal Attributes:
- Compassionate and people-focused.
- Team Player who collaborates with colleagues.
- Enthusiastic and creative.
- Collaborative and supportive.
- Flexible and adaptable.
- Professional and approachable.
What We Offer:
- Flexible and hybrid working opportunities.
- Supportive and friendly working environment.
- Training and professional development opportunities.
- Generous annual leave entitlement.
- Pension scheme.
- Opportunity to make a meaningful difference to unpaid carers and local communities.
Equality, Diversity & Inclusion: Carers’ Resource is committed to equality, diversity and inclusion and welcomes applications from all sections of the community. We are committed to creating a workplace where everyone feels valued, respected and supported.
Closing date for applications: Monday 15th June 2026. Please submit a covering letter with your CV explaining your fit to the role.
Marketing & Communications Officer employer: The Carers' Resource
Carers’ Resource is an exceptional employer that prioritises the well-being and professional growth of its employees. With a supportive and friendly work environment, flexible hybrid working options, and a commitment to equality, diversity, and inclusion, we empower our team to make a meaningful impact in the lives of unpaid carers and their communities. Join us in Bradford, Harrogate, or Craven, where you can thrive in your career while contributing to a noble cause.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Communications Officer
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with professionals on LinkedIn. You never know who might have a lead on that perfect Marketing & Communications Officer role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing campaigns and content. This will give potential employers a taste of what you can bring to the table at Carers’ Resource.
✨Tip Number 3
Don’t just apply; engage! When you submit your application through our website, follow up with a friendly email expressing your enthusiasm for the role. It shows initiative and keeps you on their radar.
✨Tip Number 4
Prepare for the interview like a pro! Research Carers’ Resource, understand their mission, and think about how your experience aligns with their goals. Bring your A-game and be ready to discuss how you can make a difference!
We think you need these skills to ace Marketing & Communications Officer
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for supporting carers shine through. We want to see how your values align with ours and how you can make a positive impact in this role.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter to highlight your relevant experience in digital marketing and communications. We love seeing how your skills match the specific requirements of the Marketing & Communications Officer role.
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon. We appreciate well-structured applications that are easy to read and understand.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at The Carers' Resource
✨Know Your Stuff
Before the interview, make sure you thoroughly understand Carers’ Resource and its mission. Familiarise yourself with their services and recent campaigns. This will not only show your genuine interest but also help you tailor your responses to align with their values.
✨Showcase Your Creativity
As a Marketing & Communications Officer, creativity is key. Prepare examples of past campaigns or content you've created that had a positive impact. Bring along a portfolio if possible, as this can really set you apart from other candidates.
✨Engage with Their Audience
Think about how you would engage with carers and the community. Be ready to discuss strategies for increasing awareness and understanding of unpaid carers. Showing that you can think from the audience's perspective will demonstrate your suitability for the role.
✨Ask Thoughtful Questions
At the end of the interview, have a few insightful questions prepared. Ask about their current marketing challenges or how they measure the success of their campaigns. This shows you're not just interested in the job, but also in contributing to their goals.
