At a Glance
- Tasks: Lead exciting multi-channel marketing campaigns and engage with our vibrant community of members.
- Company: Join the Caravan and Motorhome Club, a leader in outdoor adventures and travel.
- Benefits: Competitive salary, hybrid working, and a supportive team environment.
- Other info: Diverse workplace committed to respect and inclusion.
- Why this job: Make a real impact in the travel industry while enjoying a flexible work-life balance.
- Qualifications: 3+ years in B2C marketing, strong CRM skills, and a passion for creativity.
A 12-month fixed term contract for a CRM-focused Senior Marketing Executive to deliver multi-channel campaigns for the Club's UK and Overseas accommodation. You will report to the UK and Overseas Marketing Manager and work with product managers, the wider marketing team and external agencies.
You will help develop and put into practice the Club's CRM strategy. That means identifying key member segments and finding chances for personalised communication that increase member engagement and help hit bookings targets. There are no direct reports.
What you'll be doing:
- Managing campaigns from brief to reporting across CRM, email, e-newsletter, the Club magazine, app push notifications and SMS, covering content, segmentation and deployment
- Working with Marketing Managers and product owners to agree priorities and recommend ways to improve marketing performance
- Creating marketing communication plans and working with channel owners to keep them on track and on deadline
- Writing and presenting marketing briefs for internal teams and external agencies
- Tracking campaign performance against agreed KPIs and recommending changes for future activity
- Working with the Club's CRM agency to segment and target the member database with personalised, relevant messages
- Creating content across all channels, including copywriting and sourcing images
- Proofreading communications and checking details with product teams so everything is accurate
- Supporting budget management, including processing POs and invoices on time and recording spend accurately
- Making sure all activity follows brand guidelines and meets legal and regulatory requirements, including DPA, GDPR, PECR and ASA
- Contributing to market research and competitor analysis
- Helping with ad-hoc marketing projects in line with team priorities
What you'll bring:
- A degree in a related subject, or equivalent practical marketing or CRM experience
- At least 3 years' experience delivering multi-channel B2C marketing campaigns, with a strong focus on CRM
- Experience running campaigns across a range of digital channels
- The ability to manage several campaigns at once, prioritise well and meet deadlines
- Strong written and verbal communication skills, with experience managing stakeholders
- Commercial awareness and confidence with numbers, with the ability to interpret data and turn it into clear actions
- A well-organised approach, comfortable working independently and as part of a team
- Excellent copywriting skills and close attention to detail
- Ideally, some experience of the UK and overseas travel markets
- An interest in the outdoors, caravanning or motorhoming is welcome but not essential
The Caravan and Motorhome Club is committed to building a diverse workforce. All applications are treated equally, and we recruit purely on skills and experience. Our people are our greatest strength, so we celebrate differences and work to create an environment where colleagues feel respected and valued for what they bring.
Senior Marketing Executive in East Grinstead employer: The Caravan and Motorhome Club
The Caravan and Motorhome Club is an exceptional employer that values diversity and fosters a supportive work culture, making it an ideal place for a Senior Marketing Executive to thrive. With a focus on employee growth and development, the Club offers opportunities to engage in meaningful projects while enjoying a hybrid working model in the picturesque setting of East Grinstead. Join a passionate team dedicated to enhancing the caravanning experience for over a million members, where your contributions will be recognised and celebrated.
Contact Details:
The Caravan and Motorhome Club Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive in East Grinstead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Caravan and Motorhome Club and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Caravan and Motorhome Club are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Caravan and Motorhome Club on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Caravan and Motorhome Club. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Executive in East Grinstead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Caravan and Motorhome Club. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Caravan and Motorhome Club:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Caravan and Motorhome Club’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Caravan and Motorhome Club
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Caravan and Motorhome Club will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Caravan and Motorhome Club, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
