At a Glance
- Tasks: Lead exciting multi-channel marketing campaigns and engage with our vibrant community of members.
- Company: Join the Caravan and Motorhome Club, a leader in outdoor adventures and travel.
- Benefits: Competitive salary, hybrid working, and a supportive team environment.
- Other info: Diverse workplace committed to respect and inclusion.
- Why this job: Make a real impact in the travel industry while enjoying a flexible work-life balance.
- Qualifications: 3+ years in B2C marketing, strong CRM skills, and a passion for creativity.
A 12-month fixed term contract for a CRM-focused Senior Marketing Executive to deliver multi-channel campaigns for the Club's UK and Overseas accommodation. You will report to the UK and Overseas Marketing Manager and work with product managers, the wider marketing team and external agencies.
You will help develop and put into practice the Club's CRM strategy. That means identifying key member segments and finding chances for personalised communication that increase member engagement and help hit bookings targets. There are no direct reports.
What you'll be doing:
- Managing campaigns from brief to reporting across CRM, email, e-newsletter, the Club magazine, app push notifications and SMS, covering content, segmentation and deployment
- Working with Marketing Managers and product owners to agree priorities and recommend ways to improve marketing performance
- Creating marketing communication plans and working with channel owners to keep them on track and on deadline
- Writing and presenting marketing briefs for internal teams and external agencies
- Tracking campaign performance against agreed KPIs and recommending changes for future activity
- Working with the Club's CRM agency to segment and target the member database with personalised, relevant messages
- Creating content across all channels, including copywriting and sourcing images
- Proofreading communications and checking details with product teams so everything is accurate
- Supporting budget management, including processing POs and invoices on time and recording spend accurately
- Making sure all activity follows brand guidelines and meets legal and regulatory requirements, including DPA, GDPR, PECR and ASA
- Contributing to market research and competitor analysis
- Helping with ad-hoc marketing projects in line with team priorities
What you'll bring:
- A degree in a related subject, or equivalent practical marketing or CRM experience
- At least 3 years' experience delivering multi-channel B2C marketing campaigns, with a strong focus on CRM
- Experience running campaigns across a range of digital channels
- The ability to manage several campaigns at once, prioritise well and meet deadlines
- Strong written and verbal communication skills, with experience managing stakeholders
- Commercial awareness and confidence with numbers, with the ability to interpret data and turn it into clear actions
- A well-organised approach, comfortable working independently and as part of a team
- Excellent copywriting skills and close attention to detail
- Ideally, some experience of the UK and overseas travel markets
- An interest in the outdoors, caravanning or motorhoming is welcome but not essential
The Caravan and Motorhome Club is committed to building a diverse workforce. All applications are treated equally, and we recruit purely on skills and experience. Our people are our greatest strength, so we celebrate differences and work to create an environment where colleagues feel respected and valued for what they bring.
Senior Marketing Executive in East Grinstead employer: The Caravan and Motorhome Club
The Caravan and Motorhome Club is an exceptional employer that values diversity and fosters a supportive work culture, making it an ideal place for a Senior Marketing Executive to thrive. With a focus on employee growth and development, the Club offers opportunities to engage in meaningful projects while enjoying a hybrid working model in the picturesque setting of East Grinstead. Join a passionate team dedicated to enhancing the caravanning experience for over a million members, where your contributions will be recognised and celebrated.
Contact Details:
The Caravan and Motorhome Club Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive in East Grinstead
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Senior Marketing Executive in East Grinstead
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at The Caravan and Motorhome Club from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at The Caravan and Motorhome Club specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at The Caravan and Motorhome Club
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at The Caravan and Motorhome Club, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show The Caravan and Motorhome Club you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure The Caravan and Motorhome Club that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for The Caravan and Motorhome Club, so think on your feet and don't hesitate to showcase your creativity!
