At a Glance
- Tasks: Drive digital marketing campaigns and optimise for growth using data and creativity.
- Company: Join a forward-thinking company focused on innovative customer acquisition strategies.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Exciting chance to shape the future of digital marketing with AI and automation.
- Why this job: Make a real impact by combining performance marketing with cutting-edge technology.
- Qualifications: 3-5 years in performance marketing with strong analytical skills.
The predicted salary is between 63000 - 77000 £ per year.
We're looking for a data-driven and commercially minded Performance Marketing Manager to play a key role in growing our customer acquisition activity.
You'll take ownership of campaigns across a broad range of digital advertising platforms, developing and executing strategies that deliver sustainable growth, improve acquisition efficiency and attract valuable customers.
This is a hands-on role for someone who enjoys working across multiple channels, combining analytical thinking with creativity and experimentation to continually improve results.
You'll have the opportunity to shape campaign strategy, manage significant budgets and introduce new technologies that make our marketing activity more effective.
- What You'll Be Responsible For
- Plan, manage and optimise digital acquisition campaigns across search, social, mobile and display advertising.
- Identify opportunities to increase conversion rates, improve acquisition efficiency and maximise marketing returns.
- Develop and refine bidding strategies using customer value, behavioural insights and performance data.
- Work alongside creative and analytical teams to deliver ongoing campaign, audience and messaging experiments.
- Take responsibility for campaign budgets, performance reporting and relationships with external partners.
- Maintain high standards of measurement, ensuring tracking systems and conversion data provide an accurate picture of results.
- Explore new advertising opportunities and identify ways to improve performance across existing channels.
- Monitor campaign trends and translate insights into actionable optimisation strategies.
- AI, Technology & Automation
Technology will play an important part in this role.
We're particularly interested in someone who enjoys building practical solutions using AI and automation rather than simply adopting off-the-shelf tools.
You'll look for opportunities to streamline campaign management and reduce manual processes by developing intelligent workflows and automated systems.
Areas of focus will include
- Automating search query analysis and identifying optimisation opportunities.
- Developing budget monitoring, performance alerts and account health checks.
- Using AI to assess creative performance and identify emerging trends.
- Improving reporting processes and campaign oversight through automated workflows.
- Connecting marketing platforms and data sources using APIs, scripts and integration tools.
- Experimenting with AI agents and workflow platforms to improve operational efficiency.
Experience with Python, Java Script, APIs, MCP integrations or automation platforms such as Make. com would be beneficial.
About You
- 3–5 years' experience managing paid media campaigns in a performance-focused environment.
- Strong practical knowledge of Google Ads and Meta advertising platforms.
- Experience running campaigns across several digital acquisition channels.
- Understanding of customer economics, including lifetime value, acquisition costs and customer payback.
- Experience with conversion tracking, GA4, Google Tag Manager and marketing measurement.
- An interest in developing AI-powered tools, agents and automated marketing workflows.
- Strong analytical skills and the ability to turn campaign data into meaningful improvements.
- A proactive approach, with the confidence to take ownership and challenge existing processes.
Experience within financial services, insurance or another regulated industry would be advantageous.
Additional knowledge of SQL, Python, automated advertising scripts and partnership acquisition channels would also be welcomed.
The Ideal Candidate
You're a practical and inquisitive digital marketer who enjoys taking responsibility for performance and finding ways to make things work better.
You understand the commercial drivers behind successful customer acquisition and know how to balance campaign volume with customer quality and long-term value.
You're comfortable working independently, enjoy experimenting with new approaches and are motivated by seeing measurable improvements from your work.
Above all, you're excited by the opportunity to combine performance marketing expertise with emerging technology to build more intelligent, efficient and profitable marketing operations.
If you're ready to make an impact and help shape the future of digital acquisition, we'd love to hear from you.
Performance Marketing Manager employer: The Candidate
The Candidate Ltd is an exceptional employer, offering a dynamic work culture in the heart of London that fosters collaboration and innovation. With a strong emphasis on employee growth, you will have the opportunity to mentor junior team members while managing key client relationships and leading performance strategies across diverse media channels. The company values its employees by providing comprehensive benefits and a supportive environment that encourages professional development and meaningful contributions to client success.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Candidate and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Candidate are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Candidate on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Candidate. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Candidate. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Candidate:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Candidate’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Candidate
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Candidate will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Candidate, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
