At a Glance
- Tasks: Develop global brand strategies and oversee high-profile brand events.
- Company: A premium womenswear brand redefining fast fashion with a focus on occasionwear.
- Benefits: Opportunity to lead brand evolution during an exciting phase of global expansion.
- Other info: Willingness to travel as needed for brand activations.
- Why this job: Join a bold, strategic role that drives brand visibility and cultural moments.
- Qualifications: Minimum 4 years in a senior brand role within fashion, beauty, or lifestyle.
The predicted salary is between 50000 - 70000 £ per year.
This premium womenswear brand is redefining fast fashion with a focus on statement occasionwear, inclusive sizing, and trend‑led design. The business delivers elevated, figure‑flattering pieces that empower and inspire, and is entering an exciting phase of growth and global expansion. We are looking for a bold, strategic Head of Brand to lead the next chapter of the brand’s evolution. This high‑impact role is for a creative thinker who thrives on crafting cultural moments and driving brand visibility.
What You’ll Be Doing
- Developing and implementing global brand strategies that drive awareness, perception, and loyalty
- Leading the evolution of visual identity and tone of voice across all consumer touchpoints
- Creating and executing localized brand activations, pop‑ups, and campaign rollouts
- Building strategic partnerships, collaborations, and sponsorships that amplify visibility
- Owning the global PR strategy and managing relationships with media, talent, and influencers
- Leading celebrity and stylist gifting programmes to secure premium placements
- Managing influencer and affiliate strategies aligned with brand goals
- Overseeing high‑profile brand events and experiential activations in key markets
- Owning the annual experiential marketing calendar and budget
- Tracking performance and optimizing brand strategies for growth and engagement
What We’re Looking For
- Minimum 4 years’ experience in a senior brand role within fashion, beauty, or lifestyle
- Proven track record of delivering viral, high‑impact brand activations
- Strong network across events, PR, and influencer marketing
- Confident project manager with the ability to juggle multiple campaigns
- International experience and a growth mindset
- High energy, fast‑paced approach with a flair for spotting cultural trends
- Inspirational leadership style with the ability to build and empower a high‑performing team
- Willingness to travel as needed
Please note, due to high volumes of applications we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.
Head of Brand employer: The Candidate
This premium womenswear brand is based in a dynamic market, focusing on inclusive sizing and trend-led designs. They offer a vibrant work environment where creativity thrives, especially as they expand globally. The team is passionate about empowering women through fashion and driving cultural relevance.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Candidate and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Candidate are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Candidate on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Candidate. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Brand
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Candidate. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Candidate:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Candidate’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Candidate
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Candidate will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Candidate, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
