At a Glance
- Tasks: Lead digital marketing strategy to boost online presence and generate high-quality leads.
- Company: Fast-growing premium service business in the North West with a focus on customer experience.
- Benefits: Autonomy in your role, collaboration with senior leadership, and support from a specialist agency.
- Other info: Dynamic environment with opportunities for growth and innovation.
- Why this job: Make a real impact by driving digital performance and shaping the brand's online identity.
- Qualifications: Experience in digital marketing, especially SEO and paid search, with a results-driven mindset.
The predicted salary is between 40000 - 50000 £ per year.
A fast growing premium service business in the North West is bringing its digital capability in house for the first time. Operating across affluent postcodes and known for delivering a high touch customer experience, the company is now investing in a Digital Marketing Manager who can elevate its online presence, strengthen visibility across Google, and drive a consistent flow of high‑intent inbound enquiries. This is a hands on role with full autonomy, supported by a specialist agency for periodic input. You’ll work closely with the senior leadership team and take ownership of the digital performance strategy, spanning SEO, paid search, content, and conversion optimisation.
What You Will Be Doing…
- Leading the digital marketing strategy with a clear focus on performance, lead generation, and measurable outcomes
- Managing and optimising Google Business Profiles, including ranking, reviews, content, and service area strategy
- Overseeing Local Services Ads and Google Ads activity, ensuring cost efficiency and strong lead quality
- Developing and improving location specific landing pages designed to rank, convert, and reflect the brand’s premium positioning
- Driving on page SEO, technical improvements, and site speed optimisation
- Managing content planning and production to support organic visibility and user engagement
- Monitoring performance across channels and producing clear reporting centred on calls, bookings, jobs, and postcode performance
- Identifying opportunities for quick wins while building a scalable long term digital engine
What We’re Looking For…
- Proven experience driving digital performance for service based businesses, ideally with a local or multi location focus
- Strong hands on expertise across SEO, paid search, and conversion optimisation
- Confident managing content creation, site edits, and technical improvements
- Someone commercially minded who prioritises leads, revenue, and real outcomes over vanity metrics
- A self starter who enjoys autonomy, communicates clearly, and thrives in a fast growing environment
Digital Marketing Manager employer: The Candidate
Join a dynamic and fast-growing premium service business in the North West, where you will have the opportunity to shape the digital marketing landscape from the ground up. With a strong focus on employee growth and a collaborative work culture, this role offers full autonomy while being supported by a specialist agency, ensuring you can drive impactful results. Enjoy the benefits of working in an affluent area known for its high-touch customer experience, where your contributions will be recognised and valued.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend local events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects, especially those that highlight your SEO and content creation expertise. This is a great way to demonstrate your hands-on experience and creativity.
✨Tip Number 3
Prepare for interviews by researching the company’s current digital presence. Bring ideas to the table about how you can elevate their online visibility and drive lead generation. This shows you're proactive and genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Digital Marketing Manager. Highlight your experience with SEO, paid search, and lead generation, as these are key for us. Use specific examples that show how you've driven digital performance in previous roles.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Tell us why you're passionate about digital marketing and how you can elevate our online presence. Be sure to mention your hands-on experience and how you’ve successfully managed content and technical improvements.
Showcase Your Results:We love numbers! When detailing your past achievements, focus on measurable outcomes. Share specific metrics that demonstrate your success in driving leads and improving conversion rates. This will help us see the impact you can make.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at The Candidate
✨Know Your Digital Stuff
Make sure you brush up on your SEO, paid search, and conversion optimisation knowledge. Be ready to discuss specific strategies you've implemented in the past and how they drove results. This role is all about performance, so showcasing your hands-on expertise will definitely impress.
✨Showcase Your Success Stories
Prepare a few examples of how you've successfully managed digital marketing strategies in service-based businesses. Highlight any quick wins you've achieved and how you've built long-term digital engines. This will demonstrate your ability to deliver measurable outcomes, which is key for this position.
✨Understand the Brand's Premium Positioning
Familiarise yourself with the company's brand and its target audience. Think about how you can elevate their online presence while maintaining that high-touch customer experience. Being able to articulate how you would reflect their premium positioning in your digital strategy will set you apart.
✨Be Ready to Discuss Analytics
Since monitoring performance is crucial, be prepared to talk about how you track and report on digital marketing metrics. Bring examples of reports you've created in the past, focusing on calls, bookings, and other key performance indicators. This shows you're not just about vanity metrics but are focused on real outcomes.
