At a Glance
- Tasks: Lead the marketing strategy and drive brand growth in a fast-paced environment.
- Company: Fast-growing consumer retail brand with a focus on credibility and consumer trust.
- Benefits: Competitive salary up to £100k, bonus, equity, and a dynamic work culture.
- Other info: Join a talented team and work closely with the CEO at board level.
- Why this job: Be the voice of the consumer and shape the future of a thriving brand.
- Qualifications: 5+ years in senior marketing roles with a proven track record in brand growth.
The predicted salary is between 85000 - 115000 £ per year.
Salary - Up to £100k DOE + bonus + equity. This is a fast growing, expert founded consumer retail brand built on genuine credibility and deep consumer trust. They are ambitious, commercially minded and genuinely passionate about the people they serve. This is a board level position for a senior marketeer who is ready to own the next chapter of growth for the business. The successful candidate will be the guardian of the brand, the voice of the consumer within the business, and the person who connects long term brand building with real commercial outcomes.
Working closely with the CEO and leading a lean, high performing team across brand, digital and specialist partners, this is a role for someone who has scaled a consumer brand at pace, understands the DTC and omnichannel landscape inside out, and is energised by the challenge of taking something already working and making it significantly bigger.
What you’ll be doing…
- Leading the omnichannel marketing strategy across DTC, major retail partners and leading marketplaces, owning performance across the full funnel and ensuring brand and commercial goals work together seamlessly.
- Shaping and evolving the DTC channel as a strategic growth engine, with full accountability for the key metrics that matter including customer acquisition cost, conversion rate, average order value and lifetime value.
- Driving a bold and commercially focused NPD pipeline, identifying new product opportunities.
- Identifying and executing strategic partnerships, collaborations and market expansion opportunities that extend brand reach and bring in new audiences.
- Leading and developing a talented team, setting the standard for pace, quality and accountability while operating at board level alongside the CEO and wider leadership.
What we’re looking for…
- A proven senior marketer, likely with 5 or more years at director or CMO level, with a track record of growing and scaling a consumer brand at pace, ideally within a challenger, startup or SME environment.
- Strong track record of growing a consumer brand and a clear ability to build and strengthen brand presence in the market.
- Strong omnichannel credentials with hands on experience across DTC, retail and digital marketing, someone who truly understands how the channels work together and knows how to get the best from each one.
- A visionary approach to NPD with the ability to build and execute an innovative product pipeline from concept through to commercial launch and sustained growth.
- Commercially sharp and strategically minded, comfortable owning a budget and a P&L conversation, and equally comfortable rolling up their sleeves to get into the detail of execution.
- Experience working for a brand directly rather than purely within a retail environment, with a genuine understanding of what it takes to build consumer love, trust and long term loyalty.
Chief Marketing Officer employer: The Candidate
As a fast-growing consumer retail brand, we pride ourselves on our dynamic work culture that fosters innovation and collaboration. Our commitment to employee growth is evident through tailored development opportunities and a supportive environment where your ideas can flourish. Join us in our vibrant location, where you will not only lead a passionate team but also play a pivotal role in shaping the future of a brand that values genuine consumer trust and ambition.
StudySmarter Expert Advice🤫
We think this is how you could land Chief Marketing Officer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Candidate and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Candidate are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Candidate on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Candidate. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Chief Marketing Officer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Candidate. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Candidate:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Candidate’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Candidate
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Candidate will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Candidate, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
