At a Glance
- Tasks: Lead marketing strategy and drive demand generation for brand growth.
- Company: Dynamic company focused on innovative marketing solutions.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Join a collaborative team with a focus on growth and innovation.
- Why this job: Make a real impact in a hands-on role with measurable results.
- Qualifications: 5+ years B2B marketing experience, preferably in finance or accountancy.
The predicted salary is between 60000 - 80000 € per year.
We are seeking a commercially driven and hands‐on Senior Marketing Manager / Head of Marketing to lead strategy, demand generation, brand growth and revenue‐focused marketing activity. This role will own the full marketing function, delivering measurable pipeline growth through campaigns, content, digital channels, events, partnerships, design and sales enablement. The successful candidate will be both strategic and execution‐focused, with strong B2B marketing experience and a proven track record of generating ROI.
What you'll be doing:
- Develop and execute the overall marketing strategy
- Drive multi‐channel lead generation activity to deliver qualified pipeline and achieve conversion targets
- Create high‐impact marketing content including decks, brochures, case studies, blogs and partner collateral
- Own webinar programmes and industry events to generate leads, engagement, and measurable ROI
- Manage website performance, SEO content and digital optimisation to increase traffic and conversions
- Deliver targeted email marketing campaigns that improve engagement and generate leads
- Build dashboards, track campaign performance and report on ROI, attribution, and pipeline impact
- Support sales growth through creating effective enablement tools
What we are looking for:
- 5+ years' B2B marketing experience
- Experience within the financial or accountancy sector
- Proven track record in demand generation and growth marketing
- Hands on and strategic approach
- Commercially minded, analytical and results‐driven
- Excellent communication and stakeholder management skills
Marketing Lead in West Bromwich employer: The Candidate Recruitment Agency
As a leading player in the financial and accountancy sector, we pride ourselves on fostering a dynamic work environment that encourages creativity and innovation. Our culture is built on collaboration and continuous learning, offering employees ample opportunities for professional growth and development. Located in a vibrant area, we provide a range of benefits including flexible working arrangements, competitive salaries, and a commitment to work-life balance, making us an exceptional employer for those seeking a meaningful career in marketing.
Contact Detail:
The Candidate Recruitment Agency Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead in West Bromwich
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, and meetups to make those valuable connections that could lead to your next opportunity.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website where you can display your marketing campaigns, content, and any successful projects you've led. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals, especially in demand generation and brand growth.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it’s a great way to ensure your application gets the attention it deserves.
We think you need these skills to ace Marketing Lead in West Bromwich
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your B2B marketing experience and any relevant achievements that demonstrate your ability to drive demand generation and revenue growth.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're the perfect fit for the Marketing Lead role. Share specific examples of your past successes in creating high-impact marketing content and managing campaigns that delivered measurable ROI.
Showcase Your Strategic Thinking:In your application, emphasise your strategic approach to marketing. We want to see how you've developed and executed marketing strategies in the past, especially those that have led to significant pipeline growth and engagement.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at The Candidate Recruitment Agency
✨Know Your Marketing Metrics
Make sure you brush up on key marketing metrics and ROI calculations. Be ready to discuss how you've tracked campaign performance in the past and what tools you've used. This will show that you're not just strategic but also execution-focused, which is exactly what they're looking for.
✨Showcase Your Content Creation Skills
Prepare examples of high-impact marketing content you've created, like decks or case studies. Bring along a portfolio if possible, and be ready to explain the thought process behind your work. This will demonstrate your hands-on approach and creativity.
✨Understand Their Industry
Since they’re in the financial or accountancy sector, do your homework! Familiarise yourself with current trends and challenges in this space. Being able to speak knowledgeably about the industry will impress them and show that you can hit the ground running.
✨Prepare Questions About Their Strategy
Have some insightful questions ready about their current marketing strategy and future goals. This shows that you're commercially minded and genuinely interested in contributing to their success. Plus, it gives you a chance to assess if their vision aligns with yours.
