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- Tasks: Drive online growth for luxury websites through strategic merchandising and data analysis.
- Company: Join a dynamic luxury company based in Manchester, focused on exceptional online experiences.
- Benefits: Enjoy autonomy in your role, with opportunities for professional growth and collaboration.
- Why this job: Make a significant impact during an exciting growth phase in a fast-paced environment.
- Qualifications: Minimum 2 years in B2C ecommerce, with skills in CRO, UX, UJ, and SEO.
- Other info: Experience in the travel industry is a plus, but not essential.
The predicted salary is between 36000 - 60000 £ per year.
Our client, a growing luxury company based in Manchester, is seeking an enthusiastic, commercially focused, and highly motivated Ecommerce Executive to join their expanding team. This is a unique opportunity to play a key role in driving online growth for their newly launched UK and EU websites.
The ideal candidate will have a proven track record in a similar B2C ecommerce role, ideally within a privately owned and fast-paced environment. They will be passionate about delivering an exceptional online experience for customers and will thrive on the opportunity to make a significant impact during a period of exciting growth.
As the Ecommerce Executive, the successful candidate will be responsible for increasing conversions and direct bookings through strategic merchandising and a data-led approach. They will have the autonomy to propose and implement key initiatives, continuously improving the customer journey and website performance.
- Coordinate and execute key merchandising projects across Conversion Rate Optimisation (CRO), User Experience (UX), User Journey (UJ), and Search Engine Optimisation (SEO).
- Collaborate with internal teams and external digital agencies to ensure SEO and CRO projects are effectively implemented and progressed.
- Proactively monitor SEO performance, identifying opportunities for growth and improvement.
- Propose and implement continuous website enhancements to streamline the sales process and reduce barriers to booking.
- Lead the development and execution of A/B testing strategies to optimise website performance and drive results.
- Work collaboratively with key stakeholders to investigate user experience issues and implement effective solutions.
- Analyse website data and user behaviour to generate insightful reports and identify areas for optimisation.
- Coordinate the on-site testing roadmap in conjunction with the Digital Manager and external agency.
- Demonstrate a strong understanding of the company's diverse brands and products to ensure targeted and effective merchandising activities.
- Be accountable for delivering against key business Key Performance Indicators (KPIs), including conversion rates, website sessions, engagement metrics, with a strong focus on increasing direct online bookings.
A minimum of 2 years of experience in a similar B2C ecommerce role is required, along with proven experience working across key merchandising disciplines, including CRO, UX, UJ, and SEO. A strong data-driven and analytical mindset with demonstrable commercial acumen is essential.
Experience using a variety of relevant platforms and software to support responsibilities in CRO, UX, SEO, and merchandising is necessary, including:
- A comprehensive understanding of the end-to-end online user journey and online buying behaviours.
- Experience using Content Management Systems (CMS).
- Proven experience with web analytics platforms, with Google Analytics 4 (GA4) being essential.
- Experience in planning and executing A/B testing strategies.
- Experience working collaboratively with external Digital Agencies.
- Experience within the travel industry is desirable but not essential.
This is an exciting opportunity for a proactive and results-oriented Ecommerce Executive to join a dynamic and growing luxury company and make a tangible impact on their online success.
Online / eCommerce Manager employer: The Candidate Recruitment Agency
Contact Detail:
The Candidate Recruitment Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Online / eCommerce Manager
✨Tip Number 1
Familiarise yourself with the latest trends in eCommerce, particularly in the luxury sector. Understanding what drives online sales in this niche will help you speak confidently about strategies during interviews.
✨Tip Number 2
Network with professionals in the eCommerce field, especially those who have experience in B2C roles. Attend industry events or join online forums to gain insights and potentially get referrals.
✨Tip Number 3
Brush up on your data analysis skills, particularly with Google Analytics 4. Being able to demonstrate your ability to interpret data and make data-driven decisions will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss specific examples of how you've improved user experience and conversion rates in previous roles. Having concrete metrics to back up your achievements will showcase your impact and suitability for the role.
We think you need these skills to ace Online / eCommerce Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2C ecommerce roles, particularly focusing on your achievements in CRO, UX, UJ, and SEO. Use specific metrics to demonstrate your impact, such as conversion rates or engagement metrics.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the luxury brand and how your skills align with their goals. Mention your passion for enhancing online customer experiences and provide examples of how you've successfully implemented strategies in previous roles.
Showcase Relevant Experience: When detailing your work history, emphasise your experience with A/B testing, web analytics (especially Google Analytics 4), and collaboration with digital agencies. This will show that you have the practical skills needed for the role.
Highlight Data-Driven Achievements: Since the role requires a strong analytical mindset, include specific examples of how you've used data to drive decisions and improve website performance. This could be through successful merchandising projects or optimising user journeys.
How to prepare for a job interview at The Candidate Recruitment Agency
✨Showcase Your Ecommerce Experience
Be prepared to discuss your previous roles in B2C ecommerce, particularly focusing on your achievements in conversion rate optimisation and user experience. Highlight specific projects where you made a significant impact.
✨Demonstrate Data-Driven Decision Making
Since the role requires a strong analytical mindset, come equipped with examples of how you've used data to inform your strategies. Discuss any tools or platforms you've used, especially Google Analytics 4, to track performance and drive results.
✨Understand the Brand and Market
Research the luxury company and its products thoroughly. Be ready to discuss how your understanding of their brand can influence your merchandising strategies and enhance the customer journey.
✨Prepare for Collaborative Scenarios
The role involves working with internal teams and external agencies. Think of examples where you've successfully collaborated on projects, particularly in areas like SEO and CRO, and be ready to share how you navigated challenges.
