At a Glance
- Tasks: Lead marketing strategy and drive demand generation for brand growth.
- Company: Dynamic company focused on innovative marketing solutions.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Join a collaborative team and shape the future of marketing.
- Why this job: Make a real impact in a hands-on role with measurable results.
- Qualifications: 5+ years B2B marketing experience, preferably in finance or accountancy.
The predicted salary is between 60000 - 80000 € per year.
We are seeking a commercially driven and hands-on Senior Marketing Manager / Head of Marketing to lead strategy, demand generation, brand growth and revenue-focused marketing activity. This role will own the full marketing function, delivering measurable pipeline growth through campaigns, content, digital channels, events, partnerships, design and sales enablement. The successful candidate will be both strategic and execution-focused, with strong B2B marketing experience and a proven track record of generating ROI.
What you'll be doing:
- Develop and execute the overall marketing strategy.
- Drive multi-channel lead generation activity to deliver qualified pipeline and achieve conversion targets.
- Create high-impact marketing content including decks, brochures, case studies, blogs and partner collateral.
- Own webinar programmes and industry events to generate leads, engagement, and measurable ROI.
- Manage website performance, SEO content and digital optimisation to increase traffic and conversions.
- Deliver targeted email marketing campaigns that improve engagement and generate leads.
- Build dashboards, track campaign performance and report on ROI, attribution, and pipeline impact.
- Support sales growth through creating effective enablement tools.
What we are looking for:
- 5+ years’ B2B marketing experience.
- Experience within the financial or accountancy sector.
- Proven track record in demand generation and growth marketing.
- Hands on and strategic approach.
- Commercially minded, analytical and results-driven.
- Excellent communication and stakeholder management skills.
Marketing Lead employer: The Candidate Recruitment Agency
As a leading player in the financial sector, we pride ourselves on fostering a dynamic and inclusive work environment that encourages creativity and innovation. Our Marketing Lead role offers not only competitive remuneration but also extensive opportunities for professional development and career progression, all while being part of a collaborative team that values your contributions. Located in a vibrant area, our office provides a stimulating atmosphere where you can thrive and make a meaningful impact on our brand's growth and success.
Contact Detail:
The Candidate Recruitment Agency Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, content, and results. This will help us see your hands-on experience and strategic thinking in action.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. We want to see that you’re not just a fit for the role, but also passionate about what we do!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Marketing Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Lead. Highlight your B2B marketing experience and any specific achievements in demand generation that align with what we're looking for.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're the perfect fit for this role. Share your passion for marketing and how your strategic mindset can drive our brand growth and revenue-focused activities.
Showcase Your Results:When detailing your past experiences, focus on measurable outcomes. We want to see how you've generated ROI and contributed to pipeline growth in previous roles—numbers speak volumes!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at The Candidate Recruitment Agency
✨Know Your Marketing Metrics
Make sure you brush up on key marketing metrics and ROI calculations. Be ready to discuss how you've tracked campaign performance in the past and what tools you've used. This shows you're not just strategic but also execution-focused, which is exactly what they're looking for.
✨Showcase Your Content Creation Skills
Prepare examples of high-impact marketing content you've created, like decks or case studies. Bring along a portfolio if possible! This will help demonstrate your ability to generate engaging materials that drive leads and conversions.
✨Demonstrate Your Multi-Channel Expertise
Be ready to talk about your experience with various marketing channels. Whether it's email campaigns, webinars, or social media, highlight specific campaigns where you drove lead generation. This will show that you can handle the multi-channel lead generation activity they need.
✨Prepare Questions About Their Strategy
Have insightful questions ready about their current marketing strategy and goals. This not only shows your interest in the role but also your analytical mindset. It’s a great way to demonstrate that you’re commercially minded and results-driven.
