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- Tasks: Lead digital marketing strategies to drive growth and optimise investments.
- Company: Join a leading organisation in the financial services sector.
- Benefits: Enjoy a full-time role with opportunities for professional development and collaboration.
- Why this job: Be a strategic leader in a dynamic environment, making a real impact on growth.
- Qualifications: 5+ years in performance marketing with expertise in digital platforms and analytics.
- Other info: This is a confidential opportunity; apply now to take your career to the next level!
The predicted salary is between 43200 - 72000 £ per year.
The Candidate Recruitment Agency provided pay range
This range is provided by The Candidate Recruitment Agency. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from The Candidate Recruitment Agency
Laura Walters – Executive Search Board Director
Executive Search @ The Candidate | Recruitment Board Director
We\’re partnering with a prominent organisation within the financial services sector to find an exceptional Head of Performance Marketing. This pivotal role calls for a strategic leader with extensive experience in digital acquisition, ready to drive growth and optimise marketing investments.
You\’ll be responsible for designing and executing our client\’s digital acquisition strategy, ensuring it aligns with their growth plans and delivers strong ROI. This includes leading efforts across paid search, paid social, and SEO, while continually optimising the digital marketing mix.
What you\’ll be doing:
- Leading the strategy and execution of paid search campaigns to drive lead generation across all practice areas, leveraging bid automation, PMax, and audience overlays to achieve the desired case mix.
- Spearheading the strategy and execution of paid social media activity for lead generation, including prospecting, re-targeting, and utilising Advantage Plus.
- Driving the strategy and execution for search engine optimisation, collaborating with the Head of Digital Development for technical optimisation, the Head of Brand and Content for onsite and digital PR, and progressing towards generative search optimisation.
- Leading reporting on the effectiveness and performance of all digital activity, ensuring optimal return on marketing investment.
- Working collaboratively with stakeholders to ensure all digital marketing efforts meet regulatory requirements and identify and manage associated legal and business risks.
- Providing leadership and expertise as a subject matter expert in performance marketing across the department and wider business.
- Managing key suppliers, including PR, digital PR, and analytics agencies.
- Contributing to the department\’s annual budgeting process and assisting with departmental projects.
- Fostering a culture of teamwork and collaboration, promoting open communication and knowledge sharing within the team, and supporting their professional development.
What we\’re looking for:
- A minimum of 5 years of experience in managing a performance marketing function.
- Excellent understanding and hands-on experience with all paid marketing platforms, including Google Ads, Bing, Meta, and affiliate platforms.
- Deep expertise in technical, onsite, and offsite elements of search engine optimisation.
- Strong data analytics and reporting capabilities, including mandatory proficiency in Google Analytics 4 (GA4) and experience with call tracking technology.
- Previous experience in a lead generation environment and the professional services industry.
- Proven experience operating within a regulated environment.
- Commercially astute, with a solid understanding of general business levers.
- Ability to work autonomously and collaboratively within a team to achieve results.
- A friendly, cooperative, and collaborative approach to clients and colleagues.
- Excellent organisational skills and the ability to work flexibly and meet strict deadlines.
If you\’re a strategic digital leader with a passion for driving growth and a proven ability to navigate complex digital landscapes, we invite you to apply for this confidential opportunity.
Please note: Due to the high volume of applications, we are not always able to respond to all unsuccessful applicants. However, we wish everyone who applies the very best with their job search.
Seniority level
-
Seniority level
Director
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
-
Industries
Professional Services and Financial Services
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Head of Performance Marketing TCL:45752 employer: The Candidate Recruitment Agency
Contact Detail:
The Candidate Recruitment Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing TCL:45752
✨Tip Number 1
Network with professionals in the financial services sector. Attend industry events or webinars where you can meet potential colleagues or leaders in performance marketing. Building these connections can give you insights into the company culture and expectations.
✨Tip Number 2
Familiarise yourself with the latest trends in digital acquisition strategies, especially in paid search and social media. Being able to discuss recent developments or case studies during interviews can demonstrate your expertise and passion for the field.
✨Tip Number 3
Prepare to showcase your data analytics skills. Since the role requires strong reporting capabilities, consider creating a portfolio of past campaigns where you've successfully used data to drive decisions and optimise performance.
✨Tip Number 4
Understand the regulatory environment within which the company operates. Research common compliance issues in performance marketing, particularly in the financial services sector, so you can speak knowledgeably about how to navigate these challenges.
We think you need these skills to ace Head of Performance Marketing TCL:45752
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in performance marketing, particularly in digital acquisition and lead generation. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, emphasise your strategic leadership skills and your hands-on experience with paid marketing platforms. Mention how your expertise aligns with the company's goals and how you can drive growth.
Showcase Relevant Experience: When detailing your work history, focus on your achievements in managing performance marketing functions. Include examples of successful campaigns you've led and the impact they had on ROI.
Highlight Collaboration Skills: Since the role requires working with various stakeholders, mention any experience you have in cross-departmental collaboration. Illustrate how you foster teamwork and support professional development within your team.
How to prepare for a job interview at The Candidate Recruitment Agency
✨Showcase Your Digital Expertise
Make sure to highlight your extensive experience with digital acquisition strategies. Be prepared to discuss specific campaigns you've led, the platforms you used, and the results achieved, especially in paid search and social media.
✨Demonstrate Analytical Skills
Since strong data analytics capabilities are crucial for this role, come ready to discuss how you've used tools like Google Analytics 4 (GA4) to drive marketing decisions. Share examples of how your insights have improved campaign performance.
✨Understand Regulatory Requirements
Familiarise yourself with the regulatory environment of the financial services sector. Be prepared to discuss how you've navigated compliance issues in previous roles and how you ensure that marketing efforts meet legal standards.
✨Emphasise Leadership and Collaboration
This role requires a collaborative approach, so be ready to share examples of how you've fostered teamwork in past positions. Discuss how you've supported team development and promoted open communication within your department.
