Head of Performance

Are you a performance marketing powerhouse with a proven track record of driving exceptional results? Do you thrive in the fast-paced world of fashion, retail, or luxury, and possess a passion for crafting highly effective digital campaigns? If so, we want to hear from you!

We're searching for an experienced and dynamic Head of Performance to join our innovative in-house team in the heart of London. This is a unique opportunity to take the reins of our digital advertising efforts, shaping our strategy and directly impacting our growth.

What You'll Bring

• 4+ years of hands-on experience in performance marketing, with a deep understanding of the digital landscape.
• Expert-level proficiency in paid search platforms, including Google Ads (Search, Display, YouTube) and Microsoft Advertising (Bing), as well as Google Shopping. You\'ll know how to optimize for maximum ROI.
• Proven mastery of paid social channels, specifically Facebook and Instagram Ads. You\'re adept at audience targeting, creative testing, and campaign scaling.
• Essential in-house experience within the fashion, retail, or luxury sectors. You understand the nuances of these industries and how to market effectively within them.
• Demonstrable success in the end-to-end management of digital campaigns, from creation and implementation to comprehensive reporting and in-depth data analysis. You\'re not just a strategist; you\'re a doer.
• A highly analytical mind, with the ability to translate complex data into actionable insights and continuous improvements.
• Exceptional communication skills, able to articulate strategies and results clearly to both technical and non-technical stakeholders.

What You\'ll Do

• Developing, executing, and optimizing high-performing paid search and paid social campaigns across multiple platforms to achieve key business objectives.
• Managing significant advertising budgets effectively, ensuring optimal spend and maximum return on investment.
• Conducting in-depth keyword research, audience segmentation, and competitor analysis to identify new opportunities.
• Crafting compelling ad copy and collaborating with our creative team to develop engaging visuals.
• Implementing robust tracking and reporting mechanisms, providing regular performance updates and strategic recommendations.
• Staying ahead of industry trends and platform updates, continually identifying new strategies and technologies to enhance our performance.