Head of Marketing TCL:33895

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About the Role:

The Candidate is delighted to partner with a leading B2B company established over 4 decades ago, with a strong track record of delivering solutions to clients in the construction, industrial, and related sectors. Known for their commitment to quality, innovation, and a positive workplace culture, they are embarking on an exciting phase of global expansion with significant revenue targets. We are seeking a highly experienced and strategic Head of Marketing to lead their marketing function and drive their continued success.

This newly created role, reporting directly to the Chief Revenue Officer, offers a unique opportunity to shape the future of the company\’s marketing efforts. You will manage a small but dedicated marketing team and be responsible for developing and implementing a comprehensive marketing strategy aligned with the company\’s ambitious 5-year growth objectives. This role requires a seasoned marketing professional with a proven track record of success in a senior leadership position, ideally with C-Suite/Marketing Director experience.

Key Responsibilities:

• Develop and implement comprehensive, data-driven marketing strategies to achieve business objectives and enhance brand positioning, tailored to different geographies.
• Lead and mentor the marketing team, fostering a high-performance culture.
• Drive lead generation and brand awareness, with a strong focus on Account Based Marketing (ABM) for high-value clients and large-scale projects.
• Collaborate closely with sales and business development teams to create and implement campaigns and tools aimed at winning large projects and key accounts.
• Manage relationships with external marketing agencies and vendors, ensuring high-quality deliverables and cost-effective solutions.
• Oversee multiple marketing projects, ensuring timely delivery and alignment with business goals.
• Conduct market research and analysis to identify trends and opportunities.
• Develop and manage the global marketing budget, ensuring optimal resource allocation.
• Establish and track KPIs to measure the effectiveness of marketing campaigns.
• Oversee brand development and ensure consistent messaging across all channels.
• Lead digital marketing initiatives, including SEO, PPC, social media, email marketing, and content marketing.
• Develop and execute customer engagement strategies to build loyalty and drive retention.
• Plan and execute marketing events, trade shows, and conferences.
• Analyse marketing performance and make data-driven recommendations.
• Stay abreast of market trends and competitor activities.

Skills and Attributes:

• Excellent leadership and team management skills.
• Strong strategic thinking and ability to take an objective view of the team and business.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Strong analytical and problem-solving abilities.
• Exceptional communication and interpersonal skills.
• Proficiency in digital marketing tools and platforms.
• Creative thinker with attention to detail and a passion for excellence.
• Proven track record in achieving exceptional digital performance.
• Experience in email, social, and content marketing.
• Proficient in data analysis and optimisation.
• Strong expertise in competitive SEO and website management.
• Skilled in budget management and optimisation.
• Knowledge of Google tools and technologies.

Experience:

• Minimum of 3 years in a senior marketing role, preferably within a project-based organisation.
• Experience in Manufacturing, Logistics, or Construction sectors is a plus.
• Proven success in developing and executing strategic marketing plans.
• Experience working with outsourced marketing companies and managing external partnerships.

This exciting opportunity offers a competitive salary package, including a bonus scheme, and flexible working arrangements. It represents a chance to join a dynamic and growing company at a pivotal moment in its history, with significant opportunities for career development.

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Marketing Services and Construction

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