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- Tasks: Drive online growth for luxury e-commerce sites through strategic merchandising and data analysis.
- Company: Join a dynamic luxury company based in Manchester, focused on exceptional online customer experiences.
- Benefits: Enjoy a collaborative work environment with opportunities for professional growth and impactful projects.
- Why this job: Make a significant impact during an exciting growth phase while enhancing user experience and website performance.
- Qualifications: Minimum 2 years in B2C e-commerce, strong analytical skills, and experience with CRO, UX, and SEO.
- Other info: Experience in the travel industry is a plus but not required.
The predicted salary is between 36000 - 60000 £ per year.
Our client, a growing luxury company based in Manchester, is seeking an enthusiastic, commercially focused, and highly motivated Ecommerce Executive to join their expanding team. This is a unique opportunity to play a key role in driving online growth for their newly launched UK and EU websites.
The ideal candidate will have a proven track record in a similar B2C ecommerce role, ideally within a privately owned and fast-paced environment. They will be passionate about delivering an exceptional online experience for customers and will thrive on the opportunity to make a significant impact during a period of exciting growth.
As the Ecommerce Executive, the successful candidate will be responsible for:
- Increasing conversions and direct bookings through strategic merchandising and a data-led approach.
- Coordinating and executing key merchandising projects across Conversion Rate Optimisation (CRO), User Experience (UX), User Journey (UJ), and Search Engine Optimisation (SEO).
- Collaborating with internal teams and external digital agencies to ensure SEO and CRO projects are effectively implemented and progressed.
- Proactively monitoring SEO performance, identifying opportunities for growth and improvement.
- Proposing and implementing continuous website enhancements to streamline the sales process and reduce barriers to booking.
- Leading the development and execution of A/B testing strategies to optimise website performance and drive results.
- Working collaboratively with key stakeholders to investigate user experience issues and implement effective solutions.
- Analysing website data and user behaviour to generate insightful reports and identify areas for optimisation.
- Coordinating the on-site testing roadmap in conjunction with the Digital Manager and external agency.
- Demonstrating a strong understanding of the company's diverse brands and products to ensure targeted and effective merchandising activities.
- Being accountable for delivering against key business Key Performance Indicators (KPIs), including conversion rates, website sessions, engagement metrics, with a strong focus on increasing direct online bookings.
Requirements:
- A minimum of 2 years of experience in a similar B2C ecommerce role.
- Proven experience working across key merchandising disciplines, including CRO, UX, UJ, and SEO.
- A strong data-driven and analytical mindset with demonstrable commercial acumen.
- Experience using a variety of relevant platforms and software to support responsibilities in CRO, UX, SEO, and merchandising.
- A comprehensive understanding of the end-to-end online user journey and online buying behaviours.
- Experience using Content Management Systems (CMS).
- Proven experience with web analytics platforms, with Google Analytics 4 (GA4) being essential.
- Experience in planning and executing A/B testing strategies.
- Experience working collaboratively with external Digital Agencies.
- Experience within the travel industry is desirable but not essential.
This is an exciting opportunity for a proactive and results-oriented Ecommerce Executive to join a dynamic and growing luxury company and make a tangible impact on their online success.
Head of Commercial - E-Commerce employer: The Candidate Recruitment Agency
Contact Detail:
The Candidate Recruitment Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Commercial - E-Commerce
✨Tip Number 1
Familiarise yourself with the latest trends in e-commerce, particularly in the luxury sector. Understanding what drives online sales and customer engagement in this niche will help you stand out during discussions.
✨Tip Number 2
Network with professionals in the e-commerce field, especially those who have experience in B2C roles. Attend industry events or webinars to connect with potential colleagues and gain insights into best practices.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of how you've successfully improved website performance in previous roles. Be ready to discuss specific metrics and outcomes during interviews.
✨Tip Number 4
Research the company’s brands and products thoroughly. Being able to speak knowledgeably about their offerings and how you can enhance the online customer journey will demonstrate your genuine interest and fit for the role.
We think you need these skills to ace Head of Commercial - E-Commerce
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2C e-commerce roles, particularly focusing on your achievements in conversion rate optimisation, user experience, and data analysis. Use specific metrics to demonstrate your impact.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for e-commerce and your understanding of the luxury market. Mention specific projects or initiatives you've led that align with the responsibilities outlined in the job description.
Showcase Your Analytical Skills: In your application, emphasise your experience with web analytics platforms, especially Google Analytics 4. Provide examples of how you've used data to drive decisions and improve website performance.
Highlight Collaboration Experience: Discuss your experience working with internal teams and external agencies. Provide examples of successful collaborations that led to improved SEO and CRO outcomes, demonstrating your ability to work effectively in a team environment.
How to prepare for a job interview at The Candidate Recruitment Agency
✨Showcase Your E-Commerce Expertise
Make sure to highlight your previous experience in B2C e-commerce roles. Be prepared to discuss specific projects where you successfully increased conversions or improved user experience, as this will demonstrate your capability to drive online growth.
✨Demonstrate Data-Driven Decision Making
Since the role requires a strong analytical mindset, come equipped with examples of how you've used data to inform your strategies. Discuss your familiarity with tools like Google Analytics 4 and how you've leveraged insights to optimise website performance.
✨Prepare for Collaborative Scenarios
The position involves working closely with internal teams and external agencies. Be ready to share experiences where you collaborated effectively to achieve common goals, particularly in areas like SEO and CRO projects.
✨Understand the Brand and Market
Research the luxury company and its products thoroughly. Show your enthusiasm for their brand and articulate how your skills can enhance their online presence. This will reflect your genuine interest in the role and the company.
