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- Tasks: Lead brand strategy and oversee creative campaigns across multiple channels.
- Company: Join a dynamic financial services group known for innovation and creativity.
- Benefits: Enjoy competitive pay, mentorship opportunities, and a collaborative work environment.
- Why this job: Be at the forefront of brand development and make a real impact in marketing.
- Qualifications: Experience in brand leadership and multi-channel marketing is essential.
- Other info: This role offers significant budget control and the chance to work with top agencies.
The predicted salary is between 43200 - 72000 £ per year.
We’re seeking an experienced multi-channel marketer to develop a creative and disruptive brand strategy on behalf of our client, a privately owned financial services group.
Reporting into the Head of Marketing, this role will support in leading a well-regarded internal Marketing team, with sizeable marketing budgets at your disposal and an industry leading agency used for specialist channels.
You will be responsible for overseeing brand development, ensuring consistency across all channels, and leading a team to bring innovative and customer-centric campaigns to life. This role requires a mix of creative vision, commercial acumen, and data-driven decision-making to drive brand awareness / engagement and delivers measurable ROI.
Key Responsibilities :
Brand & Strategy Development
- Define and implement a comprehensive brand and content strategy based on data-driven insights.
- Lead ongoing brand positioning initiatives , ensuring learnings are effectively applied across campaigns.
- Act as the brand guardian , overseeing guidelines and ensuring consistency in tone, identity, and creative execution.
- Develop toolkits for brand positioning, creative direction, and customer experience to ensure clarity and effectiveness.
- Oversee the development of customer personas and brand architecture, aligning individual products and channels within the broader brand strategy.
- Collaborate with external agencies and internal teams to elevate creative output and campaign effectiveness.
- Stay ahead of market trends, ensuring the latest innovations in branding and content strategy are applied.
Campaign & Content Execution
- Lead multi-channel brand campaigns across PR, press, radio, content and social media.
- Drive strategic above-the-line marketing efforts, overseeing agency partnerships and performance measurement.
- Manage the content and social strategy, ensuring alignment with broader marketing objectives and maximising ROI.
- Leverage customer insights, segmentation, and journey mapping to enhance engagement and conversion.
- Own the creative approval process, ensuring all outputs align with brand standards and business goals.
Performance & Budget Management
- Develop KPIs and benchmarks to measure brand and creative performance.
- Lead quarterly forecasting, ensuring alignment between brand initiatives and broader marketing plans.
- Monitor campaign impact, providing data-driven recommendations to optimize performance.
- Ensure all projects are delivered on time, on brief, and within budget.
Leadership & Team Development
- Support and mentor the brand and content team, fostering growth and development.
- Collaborate with marketing colleagues to enhance their contribution to creative and branding efforts.
- Build strong relationships with key stakeholders across the business to ensure brand initiatives align with overall business objectives.
Requirements:
- Proven experience in a brand leadership role, driving brand development and content strategies.
- A strong understanding of performance marketing and how brand strategy impacts commercial outcomes.
- Ability to lead and inspire content and social teams, balancing creativity with data-driven decision-making.
- Experience managing multi-channel marketing campaigns, both online and offline.
- Strong knowledge of customer insights, segmentation, and user experience best practices.
- A track record of successful budget management and ROI-driven campaign execution.
- Hands-on experience in agency and project management, ensuring quality and efficiency.
- Expertise in the latest content trends, digital strategies, and brand engagement techniques.
- Exceptional communication and stakeholder management skills, capable of influencing at all levels.
Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.
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Head of Brand TCL:42454 employer: The Candidate Recruitment Agency
Contact Detail:
The Candidate Recruitment Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand TCL:42454
✨Tip Number 1
Familiarise yourself with the latest trends in brand strategy and performance marketing. This role requires a strong understanding of how brand initiatives impact commercial outcomes, so being well-versed in current market dynamics will help you stand out.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed and inspired teams in previous roles. Highlighting your ability to mentor and develop talent will resonate well with the hiring team.
✨Tip Number 3
Be ready to discuss specific multi-channel campaigns you've led, focusing on the strategies you employed and the measurable results achieved. This will demonstrate your hands-on experience and data-driven approach to brand management.
✨Tip Number 4
Prepare to articulate your vision for brand development and content strategy. Think about how you would apply customer insights and segmentation to enhance engagement, as this aligns closely with the responsibilities of the role.
We think you need these skills to ace Head of Brand TCL:42454
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand leadership and multi-channel marketing. Use specific examples that demonstrate your ability to drive brand development and content strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your creative vision and commercial acumen. Explain how your previous experiences align with the responsibilities of the Head of Brand role and how you can contribute to the company's success.
Showcase Data-Driven Insights: In your application, emphasise your experience with data-driven decision-making. Provide examples of how you've used customer insights and performance metrics to enhance brand engagement and ROI in past campaigns.
Highlight Leadership Skills: Demonstrate your ability to lead and inspire teams. Include examples of how you've mentored team members or collaborated with stakeholders to achieve successful branding initiatives.
How to prepare for a job interview at The Candidate Recruitment Agency
✨Showcase Your Brand Strategy Experience
Be prepared to discuss specific examples of brand strategies you've developed in the past. Highlight how your creative vision and data-driven insights led to successful campaigns, and be ready to explain the impact on brand awareness and ROI.
✨Demonstrate Leadership Skills
Since this role involves leading a team, share your experiences in mentoring and developing team members. Discuss how you foster collaboration and inspire creativity within your team, as well as how you manage relationships with stakeholders.
✨Know Your Metrics
Familiarise yourself with key performance indicators relevant to brand and content strategies. Be ready to discuss how you've used data to measure campaign success and optimise performance, ensuring that you can speak confidently about your analytical skills.
✨Stay Ahead of Trends
Research the latest trends in branding and marketing before your interview. Be prepared to discuss how you would apply these innovations to the company's brand strategy, demonstrating your proactive approach and industry knowledge.
