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For Companies At a Glance
- Tasks: Lead creative brand strategies and oversee multi-channel marketing campaigns.
- Company: Join a dynamic financial services group known for innovation and growth.
- Benefits: Enjoy competitive pay, mentorship opportunities, and a collaborative work environment.
- Why this job: Be at the forefront of brand development and make a real impact in marketing.
- Qualifications: Proven experience in brand leadership and multi-channel marketing required.
- Other info: This is a full-time role with significant budget management responsibilities.
The predicted salary is between 43200 - 72000 £ per year.
We’re seeking an experienced multi-channel marketer to develop a creative and disruptive brand strategy on behalf of our client, a privately owned financial services group.
Reporting into the Head of Marketing, this role will support in leading a well-regarded internal Marketing team, with sizeable marketing budgets at your disposal and an industry leading agency used for specialist channels.
You will be responsible for overseeing brand development, ensuring consistency across all channels, and leading a team to bring innovative and customer-centric campaigns to life. This role requires a mix of creative vision, commercial acumen, and data-driven decision-making to drive brand awareness, engagement, and deliver measurable ROI.
Key Responsibilities
Brand & Strategy Development
- Define and implement a comprehensive brand and content strategy based on data-driven insights.
- Lead ongoing brand positioning initiatives , ensuring learnings are effectively applied across campaigns.
- Act as the brand guardian , overseeing guidelines and ensuring consistency in tone, identity, and creative execution.
- Develop toolkits for brand positioning, creative direction, and customer experience to ensure clarity and effectiveness.
- Oversee the development of customer personas and brand architecture, aligning individual products and channels within the broader brand strategy.
- Collaborate with external agencies and internal teams to elevate creative output and campaign effectiveness.
- Stay ahead of market trends, ensuring the latest innovations in branding and content strategy are applied.
Campaign & Content Execution
- Lead multi-channel brand campaigns across PR, press, radio, content, and social media.
- Drive strategic above-the-line marketing efforts, overseeing agency partnerships and performance measurement.
- Manage the content and social strategy, ensuring alignment with broader marketing objectives and maximizing ROI.
- Leverage customer insights, segmentation, and journey mapping to enhance engagement and conversion.
- Own the creative approval process, ensuring all outputs align with brand standards and business goals.
Performance & Budget Management
- Develop KPIs and benchmarks to measure brand and creative performance.
- Lead quarterly forecasting, ensuring alignment between brand initiatives and broader marketing plans.
- Monitor campaign impact, providing data-driven recommendations to optimize performance.
- Ensure all projects are delivered on time, on brief, and within budget.
Leadership & Team Development
- Support and mentor the brand and content team, fostering growth and development.
- Collaborate with marketing colleagues to enhance their contribution to creative and branding efforts.
- Build strong relationships with key stakeholders across the business to ensure brand initiatives align with overall business objectives.
Requirements:
- Proven experience in a brand leadership role, driving brand development and content strategies.
- A strong understanding of performance marketing and how brand strategy impacts commercial outcomes.
- Ability to lead and inspire content and social teams, balancing creativity with data-driven decision-making.
- Experience managing multi-channel marketing campaigns, both online and offline.
- Strong knowledge of customer insights, segmentation, and user experience best practices.
- A track record of successful budget management and ROI-driven campaign execution.
- Hands-on experience in agency and project management, ensuring quality and efficiency.
- Expertise in the latest content trends, digital strategies, and brand engagement techniques.
- Exceptional communication and stakeholder management skills, capable of influencing at all levels.
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Head of Brand TCL:42454 employer: The Candidate Recruitment Agency
Contact Detail:
The Candidate Recruitment Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand TCL:42454
✨Tip Number 1
Make sure to showcase your experience in leading brand development and content strategies. Highlight specific campaigns you've managed that demonstrate your ability to drive brand awareness and engagement.
✨Tip Number 2
Familiarize yourself with the latest trends in performance marketing and how they relate to brand strategy. Being able to discuss current market innovations will show your proactive approach and industry knowledge.
✨Tip Number 3
Prepare examples of how you've successfully managed multi-channel marketing campaigns. Be ready to discuss the impact of your strategies on ROI and how you used data-driven insights to optimize performance.
✨Tip Number 4
Demonstrate your leadership skills by sharing experiences where you've mentored or developed a team. Highlight how you've built strong relationships with stakeholders to align brand initiatives with business objectives.
We think you need these skills to ace Head of Brand TCL:42454
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Brand position. Tailor your application to highlight your relevant experience in brand leadership and multi-channel marketing.
Craft a Compelling Cover Letter: Write a cover letter that showcases your creative vision and commercial acumen. Use specific examples from your past experiences to demonstrate how you've successfully developed brand strategies and led campaigns that delivered measurable ROI.
Highlight Relevant Experience: In your CV, emphasize your proven experience in brand development and content strategy. Include details about your leadership roles, budget management, and successful campaign executions to align with the job's key responsibilities.
Showcase Your Data-Driven Approach: Since the role requires data-driven decision-making, include examples of how you've used customer insights and performance metrics to inform your marketing strategies. This will demonstrate your ability to drive brand awareness and engagement effectively.
How to prepare for a job interview at The Candidate Recruitment Agency
✨Showcase Your Brand Strategy Experience
Be prepared to discuss your previous experience in developing and implementing brand strategies. Highlight specific campaigns you've led, the insights you used, and the measurable outcomes achieved.
✨Demonstrate Data-Driven Decision Making
Since this role emphasizes data-driven insights, come equipped with examples of how you've used data to inform marketing decisions. Discuss KPIs you've developed and how they impacted campaign performance.
✨Highlight Leadership Skills
As a Head of Brand, you'll need to inspire and lead a team. Share experiences where you've mentored team members or collaborated with cross-functional teams to achieve marketing goals.
✨Stay Current with Market Trends
Research the latest trends in branding and marketing. Be ready to discuss how you would apply these trends to enhance brand engagement and drive customer-centric campaigns for the company.
