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- Tasks: Lead and execute targeted ABM programmes to drive growth and engagement.
- Company: Specialist tech consultancy focused on software testing and digital assurance.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Why this job: Shape marketing strategy and make a real impact in a fast-paced tech environment.
- Qualifications: Proven ABM campaign management experience and strong leadership skills.
- Other info: Join a people-first culture with ambitious growth targets and exciting challenges.
The predicted salary is between 43200 - 72000 £ per year.
Our client is a specialist technology consultancy working within the software testing and digital assurance space. They support major organisations across both the public and private sectors, helping them deliver complex digital programmes with confidence. With expertise spanning software quality assurance, automation, AI assurance and large scale transformation, they work closely with clients to strengthen the reliability, security and performance of critical digital systems. Their reputation is built on deep technical capability, a people first culture and the ability to guide organisations through high stakes technology change.
They are now seeking a Head of ABM who can combine hands on delivery with strategic thinking. This is a role for someone who enjoys taking ownership, shaping the marketing direction and driving measurable growth. ABM sits at the heart of their commercial strategy, so they need someone who can build targeted programmes that bring the business front of mind for high value clients.
What You’ll Be Doing…
- Leading the development and execution of ABM programmes focused on their ideal customer profile
- Creating and delivering campaigns that generate qualified inbound opportunities for the sales team
- Using channels such as LinkedIn, PPC, SEO and events to reach and educate target accounts
- Producing content that builds credibility including case studies, testimonials and thought leadership
- Working closely with agencies for paid search and PR while owning the overall marketing plan
What We’re Looking For…
- Strong ABM campaign management experience with a track record of generating leads
- Confident operating in a fast paced, PE backed environment with ambitious growth targets
- Comfortable rolling up sleeves while also shaping long term marketing strategy
- Skilled at prioritising accounts based on ICP and focusing efforts where impact is highest
- Energetic, proactive and able to take full ownership of deadlines and delivery
Head of ABM employer: The Candidate Recruitment Agency
Contact Detail:
The Candidate Recruitment Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of ABM
✨Tip Number 1
Network like a pro! Get on LinkedIn and connect with people in the industry. Join relevant groups, engage in discussions, and don’t be shy to reach out for informational chats. It’s all about making those connections that could lead to your next big opportunity.
✨Tip Number 2
Showcase your expertise! Create content that highlights your knowledge in ABM and digital marketing. Whether it’s a blog post, a video, or even a LinkedIn article, sharing your insights can position you as a thought leader and attract the right attention from potential employers.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their ABM strategies, recent campaigns, and how they position themselves in the market. This will not only impress them but also help you tailor your responses to show you’re the perfect fit for their needs.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect match for your skills. Plus, applying directly can sometimes give you an edge over other candidates. So, get your application in and let’s make it happen!
We think you need these skills to ace Head of ABM
Some tips for your application 🫡
Show Your Passion for ABM: When writing your application, let your enthusiasm for Account-Based Marketing shine through. We want to see how your experience aligns with our mission of delivering high-value programmes that resonate with clients. Make it personal and relatable!
Tailor Your Content: Don’t just send a generic application! Customise your CV and cover letter to highlight your relevant skills and experiences that match the job description. We love seeing candidates who take the time to connect their background with what we’re looking for.
Be Specific About Your Achievements: Quantify your successes in previous roles. Whether it’s lead generation numbers or campaign performance metrics, we want to know how you’ve made an impact. This helps us understand your potential contribution to our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at The Candidate Recruitment Agency
✨Know Your ABM Inside Out
Make sure you understand the fundamentals of Account-Based Marketing (ABM) and how it applies to the tech consultancy space. Brush up on your knowledge of lead generation strategies, especially in relation to software testing and digital assurance. This will help you speak confidently about how you can drive measurable growth.
✨Showcase Your Campaign Success
Prepare specific examples of successful ABM campaigns you've led in the past. Be ready to discuss the strategies you used, the challenges you faced, and the results you achieved. This will demonstrate your hands-on delivery experience and strategic thinking, which are crucial for this role.
✨Familiarise Yourself with Their Clients
Research the major organisations they work with in both public and private sectors. Understanding their client base will allow you to tailor your responses and show how you can create targeted programmes that resonate with high-value clients. It’s all about making a connection!
✨Be Ready to Discuss Content Creation
Since producing credible content is part of the job, think about the types of case studies, testimonials, and thought leadership pieces you could develop. Prepare to share ideas on how you would educate target accounts through various channels like LinkedIn and PPC, showcasing your creativity and strategic mindset.