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- Tasks: Lead CRM initiatives for a luxury fashion brand, managing email strategies and audience segmentation.
- Company: Join a prestigious luxury fashion brand known for its innovative marketing and customer engagement.
- Benefits: Enjoy 1 day of remote work per week and a vibrant office environment in London.
- Why this job: Be part of a dynamic team shaping customer experiences in the fashion industry with creative freedom.
- Qualifications: Experience in CRM, email marketing, and data analysis is essential; creativity and attention to detail are key.
- Other info: This role offers a unique opportunity to influence brand loyalty and customer engagement strategies.
The predicted salary is between 36000 - 60000 £ per year.
Job Description Please note this role 4 office days in London and the opportunity to work from home 1 day per week. Apply today to work for a luxury fashion brand as their new CRM Executive! In this role, you’ll be solely responsible for heading up one of the partner brands within the wider company. You will report directly to the Head of CRM and help to curate and develop these businesses within the fashion industry. Some responsibilities include: Manage the end-to-end creation and delivery of customer emails and build on the current email strategy to develop an increasingly personalised and automated marketing programme. Liaise with the in-house content team and creative media agency to develop creative assets and email content, ensuring deadlines are hit and processes are met to make sure the plan is delivered to expectations. Adopt best practice techniques to brief, build, proof, test, QA and commission campaigns within the email platform at pace and to a high standard across devices. Analyse and segment different audiences within our email database to better target our communications to deliver first class open rates and engagement levels. Work on increasing the top three tier loyalty segments, increasing active customers and reducing lapsing/lapsed rates. Perform A/B testing and optimisation for campaign and a…
CRM Executive TCL:40090 employer: The Candidate Recruitment Agency
Contact Detail:
The Candidate Recruitment Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive TCL:40090
✨Tip Number 1
Familiarize yourself with the latest trends in CRM and email marketing, especially within the luxury fashion sector. Understanding what works for similar brands can give you an edge in discussions during the interview.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've successfully segmented audiences or improved engagement rates in previous roles. Be ready to discuss specific metrics and outcomes.
✨Tip Number 3
Highlight your experience with A/B testing and optimization strategies. Prepare to share insights on how these practices have led to successful campaigns in your past work.
✨Tip Number 4
Demonstrate your ability to collaborate with creative teams. Think of examples where you've worked closely with content creators or designers to deliver high-quality marketing materials on time.
We think you need these skills to ace CRM Executive TCL:40090
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the CRM Executive position. Understand the key responsibilities and required skills, such as managing email campaigns and working with creative teams.
Tailor Your CV: Customize your CV to highlight relevant experience in CRM, email marketing, and any previous work with luxury brands. Use specific examples that demonstrate your ability to manage campaigns and analyze customer data.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the fashion industry and your understanding of CRM strategies. Mention how your skills align with the company's goals and how you can contribute to their success.
Highlight Analytical Skills: Since the role involves analyzing audience segments and optimizing campaigns, emphasize your analytical skills in both your CV and cover letter. Provide examples of how you've successfully used data to drive marketing decisions.
How to prepare for a job interview at The Candidate Recruitment Agency
✨Know Your CRM Basics
Make sure you have a solid understanding of CRM principles and practices. Be prepared to discuss how you've used CRM tools in the past, especially in relation to email marketing and customer segmentation.
✨Showcase Your Creativity
Since you'll be working closely with the content team and creative media agency, come prepared with examples of past campaigns you've worked on. Highlight your role in developing creative assets and how you ensured they met deadlines.
✨Demonstrate Analytical Skills
Be ready to talk about how you've analyzed customer data in previous roles. Discuss specific metrics you've tracked, such as open rates and engagement levels, and how you've used this data to optimize campaigns.
✨Prepare for A/B Testing Questions
A/B testing is crucial for optimizing campaigns. Prepare to explain your approach to A/B testing, including how you determine what to test, how you measure success, and any insights you've gained from past tests.
