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- Tasks: Lead social media strategy and create engaging content across multiple platforms.
- Company: Join an award-winning brand known for innovative projects in the UK.
- Benefits: Enjoy 29 days holiday, paid volunteering time, and free healthcare.
- Why this job: Be part of a creative team driving brand growth and engagement.
- Qualifications: Experience in B2B social media management and strong storytelling skills required.
- Other info: Opportunity to manage a small team and collaborate with senior stakeholders.
The predicted salary is between 36000 - 60000 £ per year.
Our client is an award-winning and truly unique brand responsible for some of the most innovative and forward-thinking projects across the UK. We are seeking an experienced Senior Social Media Manager, preferably from a B2B background, to develop and execute integrated content and social media strategies, driving engagement and brand growth across multiple channels.
Reporting directly to the Head of Marketing, you will oversee agency support across Digital / Creative channels, line manage an executive, and have freelancers at your disposal where necessary. If you’re passionate about writing, digital storytelling, and driving brand awareness, we want to hear from you.
Job Purpose: Based at our client's office in Manchester, you’ll plan and support the delivery of the social media strategy alongside the Senior Social Media Executive. You’ll also collaborate with senior stakeholders to brief and deliver creative content pieces to spotlight the organisation.
What you’ll be doing:
- Lead the creation and implementation of an integrated social media strategy and plan, collaborating with the Senior Social Media Executive on delivery across LinkedIn, X, YouTube, Instagram, and TikTok.
- Analyse key social media metrics and KPIs to drive continuous improvement across all channels and make strategic decisions.
- Work alongside the digital marketing team to create social-first content to embed across paid campaigns on Instagram, Meta, and LinkedIn.
- Ensure social graphic briefs and creation are fit for purpose and tell key messages in a clear, engaging way.
- Ensure all brand and commercial messaging is created to drive improvements in engagement, conversion, and brand advocacy.
- Management of content creation alongside external agencies and freelancers.
- Content delivery, including briefing documents and multi-format content such as videos, graphics, and blogs.
- Oversee the design, development, and content creation for website landing pages.
- Develop monthly and quarterly reports based on brand and commercial objectives, utilising data from GA4 to showcase social and content metrics and achievements.
- Developing strategies for the delivery of customer testimonials and identifying key customers and new, fresh approaches to videos.
- Plan and deliver multi-channel content and social strategies that align with wider brand objectives.
- Manage brand communication channels, optimising for engagement and performance.
- Oversee both long-form and short-form content creation across various formats, including blogs, videos, and graphics - with the support of agencies and the wider marketing function.
- Lead the development of thought leadership and SEO-driven content.
- Line manage an Executive alongside 3rd party relationships for content creation.
- Regularly report on campaign performance to key stakeholders and the wider marketing function.
What we’re looking for:
- Experienced Senior Social Media Manager in a business-to-business role, with a proven ability to effectively manage a small team and collaborate with senior stakeholders (Senior Leadership & Board level).
- Proven experience devising multi-media content and social strategies.
- Prior experience working in a B2B environment, either in-house or agency, is desired.
- Extensive knowledge of social channels - LinkedIn, Instagram, X, YouTube, and Meta.
- Commercially focused with a keen interest in property, tech, innovation, and science.
- Ability to create different content types, including video and blogs.
- Awareness of social platform trends, with the ability to react quickly to create new ideas and content.
- Previous reporting experience and ability to use GA4 or/and other similar reporting platforms.
- Experience in managing and collaborating with external agencies and freelancers.
- Ability to manage both internal and external stakeholders.
- Excellent storytelling and content creation skills, able to translate stories into meaningful, effective content that drives brand awareness and engagement.
We really believe that if you’re brilliant to work with, you deserve brilliant things in return:
- 29 days holiday - with the option to buy/sell more.
- Paid volunteering time - to dedicate time to causes you care about.
- Up to 1 year sabbatical.
- Free Healthcare.
- Interest-free personal loans.
- Up to 8% matched pension scheme.
- Enhanced Maternity and Paternity leave.
With the role comes a host of great benefits and perks, apply today to find out more.
Senior Social Media Manager employer: The Candidate Ltd
Contact Detail:
The Candidate Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Manager
✨Tip Number 1
Familiarise yourself with the latest trends in social media, especially on platforms like LinkedIn, Instagram, and TikTok. Being able to discuss current trends and how they can be leveraged for brand growth will show your expertise during interviews.
✨Tip Number 2
Prepare examples of successful social media campaigns you've managed in the past, particularly in a B2B context. Highlighting your ability to drive engagement and brand awareness through specific metrics will make you stand out.
✨Tip Number 3
Network with professionals in the industry, especially those who work in B2B social media management. Engaging with them on platforms like LinkedIn can provide insights and potentially lead to referrals for the position.
✨Tip Number 4
Showcase your storytelling skills by preparing a portfolio of content you've created, including videos, blogs, and graphics. This will demonstrate your ability to create engaging content that aligns with brand objectives.
We think you need these skills to ace Senior Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, particularly in a B2B context. Emphasise your ability to create and implement integrated social media strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital storytelling and brand awareness. Mention specific projects or campaigns you've led that align with the job description.
Showcase Your Metrics: Include quantifiable achievements in your application. For example, mention how you improved engagement rates or drove brand growth through your social media strategies.
Highlight Collaboration Skills: Since the role involves working with senior stakeholders and managing a team, be sure to illustrate your experience in collaboration and leadership within your application.
How to prepare for a job interview at The Candidate Ltd
✨Showcase Your B2B Experience
Make sure to highlight your previous experience in a B2B environment. Discuss specific projects where you successfully developed and executed social media strategies that drove engagement and brand growth.
✨Demonstrate Your Analytical Skills
Be prepared to talk about how you've used social media metrics and KPIs to inform your strategies. Share examples of how data analysis led to improvements in engagement or conversion rates.
✨Prepare for Creative Collaboration
Since the role involves working with senior stakeholders and managing a team, think of examples where you've successfully collaborated on creative content pieces. Highlight your ability to lead and inspire others in the creative process.
✨Stay Updated on Social Media Trends
Familiarise yourself with the latest trends on platforms like LinkedIn, Instagram, and TikTok. Be ready to discuss how you can leverage these trends to create engaging content that resonates with the target audience.
