At a Glance
- Tasks: Lead paid social strategy and optimise campaigns across global markets.
- Company: Dynamic international brand focused on exceptional customer experiences.
- Benefits: Competitive salary, creative environment, and opportunities for growth.
- Other info: Collaborative team atmosphere with a focus on ambitious growth targets.
- Why this job: Make a real impact on customer acquisition through innovative marketing strategies.
- Qualifications: Experience in managing paid social campaigns and strong analytical skills.
The predicted salary is between 50000 - 65000 £ per year.
Our client is a leading international brand with a strong presence across multiple global markets. Known for delivering exceptional customer experiences and ambitious growth, they continue to invest heavily in their marketing capabilities to drive student acquisition and strengthen their position as a market leader. An exciting opportunity has arisen for an experienced Paid Social Lead to join a fast paced and commercially driven marketing team. This role will take ownership of paid social strategy and performance across key international markets, helping to drive high quality customer acquisition through data led campaigns. Working closely with acquisition, creative and analytics teams, you will play a pivotal role in delivering marketing activity that supports ambitious occupancy and growth targets.
What You'll Be Doing
- Own and deliver the paid social strategy across multiple international markets, ensuring activity supports commercial objectives and acquisition targets.
- Plan, launch and optimise campaigns across platforms including Meta, TikTok and other relevant paid social channels.
- Partner with creative teams to develop, test and refine campaign assets that improve engagement, lead generation and conversion performance.
- Manage campaign budgets, monitor performance metrics and implement ongoing optimisations to maximise return on investment.
- Produce regular performance reporting, sharing insights, recommendations and opportunities for future growth.
What We're Looking For
- Proven experience managing paid social campaigns at scale with a strong track record of delivering measurable acquisition results.
- Hands on expertise across platforms such as Meta and TikTok, with a strong understanding of audience targeting, campaign setup and optimisation.
- Strong analytical skills with the ability to interpret data, identify trends and make informed performance recommendations.
- Experience managing budgets and balancing commercial objectives with marketing performance metrics.
- A collaborative and proactive approach, with the ability to work effectively across acquisition, creative and analytics teams.
Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.
Paid Social Lead employer: The Candidate Ltd
Join a dynamic and innovative international brand that prioritises exceptional customer experiences and ambitious growth. As a Paid Social Lead, you will thrive in a fast-paced marketing environment that fosters collaboration and creativity, offering ample opportunities for professional development and career advancement. With a strong focus on data-driven strategies and a supportive team culture, this role not only allows you to make a significant impact on global marketing efforts but also provides a rewarding and fulfilling work experience.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Candidate Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Candidate Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Candidate Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Candidate Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Candidate Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Candidate Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Candidate Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Candidate Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Candidate Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Candidate Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
