Marketing Lead

Marketing Lead

Full-Time 43200 - 72000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead marketing operations and drive B2B lead generation for a growing finance provider.
  • Company: Join a trusted alternative finance provider supporting UK SMEs with flexible funding solutions.
  • Benefits: Enjoy hybrid working, 25 days holiday plus your birthday off, and a pension scheme.
  • Why this job: Be part of a purpose-led team with ambitious growth plans and a focus on innovation.
  • Qualifications: Senior-level B2B marketing experience with proven leadership and analytical skills required.
  • Other info: Collaborative environment with opportunities to mentor and develop a talented marketing team.

The predicted salary is between 43200 - 72000 £ per year.

We\’re currently supporting a well-established alternative finance provider that works closely with UK SMEs, helping them grow through flexible funding solutions. They’re a trusted partner for small businesses, with a strong focus on relationship-led finance and an expanding portfolio of platforms.

As they continue to scale, they’re looking for a commercially minded Senior Marketing Manager / Marketing Lead to join the business. This is a key leadership role, taking ownership of day-to-day marketing operations, leading a growing internal team, and driving high-quality B2B lead generation across all marketing channels.

This would suit someone who’s equally comfortable developing strategy and getting hands-on with delivery. Reporting directly to the CMO, this role will be instrumental in building the brand, improving acquisition performance, and enhancing customer experience.

Key Responsibilities:

  • Manage and optimise the marketing budget and channel mix across paid search, paid social, CRM, email, partnerships, SEO, and more
  • Lead, mentor and develop a talented team spanning digital, CRM, creative, and agency partners
  • Own B2B lead generation, campaign performance, and funnel optimisation
  • Work closely with teams across Sales, Product, Customer Experience, and Projects to align on business goals
  • Oversee day-to-day marketing processes and ensure smooth campaign delivery
  • Analyse performance data, report on key metrics, and drive continuous improvement
  • Champion innovation to keep marketing activity fresh, agile, and competitive

What They’re Looking For:

  • Senior-level marketing experience in a B2B environment
  • Proven leadership skills, with experience managing both internal teams and external partners
  • Strong analytical skills with expertise in performance marketing and attribution
  • Hands-on across multiple marketing disciplines – digital, CRM, content, brand, etc.
  • Data-driven decision-maker with the ability to translate insight into action
  • Collaborative, adaptable, and comfortable in a fast-paced environment
  • Excellent communication skills

Why Join Them?

  • Be part of a purpose-led organisation supporting small businesses across the UK
  • Join a close-knit, ambitious team with big growth plans
  • Hybrid working (3 days in Manchester office)
  • 25 days holiday + birthday off
  • Pension scheme and other benefits

Let me know if you’d like more details or an introduction.

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.

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Marketing Lead employer: The Candidate Ltd

Join a purpose-driven alternative finance provider that is dedicated to empowering UK SMEs through flexible funding solutions. With a strong emphasis on relationship-led finance, this company fosters a collaborative and ambitious work culture, offering hybrid working arrangements, generous holiday allowances, and a commitment to employee development. As a Marketing Lead, you will play a pivotal role in shaping the brand and driving growth while being supported by a talented team in a dynamic environment.
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Contact Detail:

The Candidate Ltd Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Marketing Lead

✨Tip Number 1

Familiarise yourself with the latest trends in B2B marketing, especially in the finance sector. Understanding how alternative finance providers engage with SMEs will give you an edge in discussions during interviews.

✨Tip Number 2

Network with professionals in the finance and marketing industries. Attend relevant events or webinars to connect with potential colleagues or mentors who can provide insights into the company culture and expectations.

✨Tip Number 3

Prepare to discuss specific examples of your leadership experience and how you've successfully managed teams and campaigns. Be ready to showcase your analytical skills by discussing how you've used data to drive marketing decisions.

✨Tip Number 4

Research the company’s current marketing strategies and campaigns. Being able to speak knowledgeably about their approach and suggesting innovative ideas can demonstrate your genuine interest and strategic thinking.

We think you need these skills to ace Marketing Lead

Senior-level marketing experience in a B2B environment
Proven leadership skills
Team management and development
Performance marketing expertise
Attribution analysis
Hands-on experience across digital marketing disciplines
CRM strategy and execution
Content marketing knowledge
Brand management skills
Data-driven decision-making
Analytical skills
Campaign performance optimisation
Collaboration and teamwork
Adaptability in fast-paced environments
Excellent communication skills
Budget management and optimisation

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, leadership roles, and performance marketing. Use specific examples that demonstrate your ability to manage teams and drive lead generation.

Craft a Compelling Cover Letter: In your cover letter, express your passion for supporting SMEs and how your skills align with the company's mission. Mention your hands-on experience across various marketing disciplines and your data-driven approach.

Showcase Analytical Skills: Provide examples of how you've used data to inform marketing strategies and improve campaign performance. Highlight any tools or methodologies you’ve employed to analyse metrics and drive continuous improvement.

Demonstrate Leadership Experience: Discuss your experience in leading and mentoring teams. Share specific instances where you successfully managed internal teams or collaborated with external partners to achieve business goals.

How to prepare for a job interview at The Candidate Ltd

✨Showcase Your Leadership Skills

As a Marketing Lead, you'll be expected to manage and mentor a team. Be prepared to discuss your previous leadership experiences, how you've developed teams, and any specific strategies you've implemented to drive performance.

✨Demonstrate Analytical Expertise

This role requires strong analytical skills, especially in performance marketing. Bring examples of how you've used data to inform decisions, optimise campaigns, and improve lead generation in past roles.

✨Be Ready to Discuss B2B Strategies

Since the company focuses on B2B lead generation, come equipped with insights into successful B2B marketing strategies you've employed. Discuss how you align marketing efforts with sales and customer experience to achieve business goals.

✨Emphasise Adaptability and Innovation

The fast-paced nature of this role means adaptability is key. Share examples of how you've championed innovation in your marketing activities, keeping them fresh and competitive in a rapidly changing environment.

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