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- Tasks: Lead marketing operations and drive B2B lead generation for a growing finance provider.
- Company: Join a trusted alternative finance provider supporting UK SMEs with flexible funding solutions.
- Benefits: Enjoy hybrid working, 25 days holiday plus birthday off, and a pension scheme.
- Why this job: Be part of a purpose-led team with big growth plans and a focus on innovation.
- Qualifications: Senior-level B2B marketing experience with proven leadership and analytical skills required.
- Other info: Collaborative environment with opportunities to mentor and develop a talented team.
The predicted salary is between 43200 - 72000 £ per year.
We are currently supporting a well-established alternative finance provider that works closely with UK SMEs, helping them grow through flexible funding solutions. They are a trusted partner for small businesses, with a strong focus on relationship-led finance and an expanding portfolio of platforms. As they continue to scale, they are looking for a commercially minded Senior Marketing Manager / Marketing Lead to join the business. This is a key leadership role, taking ownership of day-to-day marketing operations, leading a growing internal team, and driving high-quality B2B lead generation across all marketing channels. This would suit someone who is equally comfortable developing strategy and getting hands-on with delivery. Reporting directly to the CMO, this role will be instrumental in building the brand, improving acquisition performance, and enhancing customer experience.
Key Responsibilities:
- Manage and optimise the marketing budget and channel mix across paid search, paid social, CRM, email, partnerships, SEO, and more
- Lead, mentor and develop a talented team spanning digital, CRM, creative, and agency partners
- Own B2B lead generation, campaign performance, and funnel optimisation
- Work closely with teams across Sales, Product, Customer Experience, and Projects to align on business goals
- Oversee day-to-day marketing processes and ensure smooth campaign delivery
- Analyse performance data, report on key metrics, and drive continuous improvement
- Champion innovation to keep marketing activity fresh, agile, and competitive
What They’re Looking For:
- Senior-level marketing experience in a B2B environment
- Proven leadership skills, with experience managing both internal teams and external partners
- Strong analytical skills with expertise in performance marketing and attribution
- Hands-on across multiple marketing disciplines – digital, CRM, content, brand, etc.
- Data-driven decision-maker with the ability to translate insight into action
- Collaborative, adaptable, and comfortable in a fast-paced environment
- Excellent communication skills
Why Join Them?
- Be part of a purpose-led organisation supporting small businesses across the UK
- Join a close-knit, ambitious team with big growth plans
- Hybrid working (3 days in Manchester office)
- 25 days holiday + birthday off
- Pension scheme and other benefits
Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However, we wish everyone who applies the very best with their job search.
Marketing Lead employer: The Candidate Ltd
Contact Detail:
The Candidate Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead
✨Tip Number 1
Familiarise yourself with the alternative finance sector, especially how it impacts UK SMEs. Understanding the unique challenges and opportunities in this space will help you demonstrate your commercial mindset during discussions.
✨Tip Number 2
Showcase your leadership experience by preparing examples of how you've successfully managed teams and projects in a B2B marketing environment. Be ready to discuss specific strategies you've implemented that led to measurable results.
✨Tip Number 3
Brush up on your analytical skills, particularly in performance marketing. Be prepared to discuss how you've used data to drive decisions and improve campaign performance, as this role heavily relies on data-driven insights.
✨Tip Number 4
Network with professionals in the finance and marketing sectors. Engaging with industry peers can provide valuable insights and potentially lead to referrals, which can significantly enhance your chances of landing the job.
We think you need these skills to ace Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing and leadership roles. Use specific examples that demonstrate your ability to manage teams and drive lead generation.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for supporting SMEs and your understanding of relationship-led finance. Mention how your skills align with the key responsibilities outlined in the job description.
Highlight Analytical Skills: In your application, emphasise your strong analytical skills and provide examples of how you've used data to drive marketing decisions and improve campaign performance.
Showcase Leadership Experience: Detail your experience in leading and mentoring teams. Include specific achievements that demonstrate your ability to develop talent and collaborate across departments.
How to prepare for a job interview at The Candidate Ltd
✨Showcase Your Leadership Skills
As a Marketing Lead, you'll be expected to manage and mentor a team. Be prepared to discuss your previous leadership experiences, how you've developed teams, and any specific strategies you've implemented to drive performance.
✨Demonstrate Analytical Expertise
This role requires strong analytical skills, so come ready to talk about how you've used data to inform marketing decisions. Bring examples of campaigns where you analysed performance metrics and made adjustments based on insights.
✨Be Ready to Discuss B2B Strategies
Since the position focuses on B2B lead generation, think about your past experiences in this area. Prepare to share successful strategies you've employed for lead generation and how you aligned marketing efforts with sales goals.
✨Emphasise Collaboration
The role involves working closely with various teams. Highlight your experience in cross-functional collaboration and how you've successfully aligned marketing initiatives with other departments like Sales and Customer Experience.
