At a Glance
- Tasks: Analyse marketing performance across paid digital channels and manage web analytics tools.
- Company: A fast-growing business in the insurance and financial services sector with a customer-first focus.
- Benefits: Collaborative and fast-paced environment with heavy investment in data and technology.
- Other info: Role involves delivering insights through segmentation and lifecycle reporting.
- Why this job: Join a growing marketing team at the intersection of digital performance and data analytics.
- Qualifications: Experience in marketing analytics and proficiency with GA4, Google Tag Manager, or Power BI required.
The predicted salary is between 35000 - 45000 £ per year.
Our client is a fast growing business operating within the insurance and financial services space. With a strong customer first focus and an ambitious growth strategy, they are continuing to invest heavily in data, technology, and marketing performance. The business has built a collaborative and fast paced environment where data driven decision making plays a central role in shaping commercial success. An exciting opportunity has arisen for a commercially minded Marketing Analyst to join a growing marketing team. This role sits at the intersection of digital performance, customer insight, and data analytics, helping the business better understand acquisition performance, customer behaviour, and marketing effectiveness.
The successful candidate will work closely with marketing, commercial, and data teams to turn complex datasets into clear, actionable insights that support growth and improve performance across digital channels.
What You'll Be Doing
- Analyse marketing performance across paid digital channels including search, social, affiliates, and comparison platforms.
- Manage and optimise web analytics and tracking tools to ensure accurate performance measurement across customer journeys.
- Build and maintain dashboards and reports that provide clear visibility on key commercial and marketing metrics.
- Support attribution modelling and identify opportunities to improve customer acquisition efficiency and return on investment.
- Deliver customer and campaign insight through segmentation, cohort analysis, conversion analysis, and lifecycle reporting.
What We're Looking For
- Previous experience within marketing analytics, digital analytics, or growth focused analytical roles.
- Strong hands on experience with tools such as GA4, Google Tag Manager, Power BI, Tableau, or similar reporting platforms.
- A confident communicator who can translate data into meaningful commercial recommendations for non technical stakeholders.
- Experience working with digital marketing performance data and attribution across multiple channels.
- Strong analytical and problem solving skills with the ability to work comfortably with large datasets and reporting tools.
Marketing Analyst employer: The Candidate Ltd
This company is located in a dynamic market, focusing on growth through data-driven strategies. Employees benefit from a collaborative culture and significant investment in technology. The marketing team is expanding, offering opportunities for professional development.
