At a Glance
- Tasks: Lead digital marketing strategy and drive lead generation across multiple channels.
- Company: Join a growing, ambitious organisation with a collaborative culture.
- Benefits: Competitive salary of £55,000 and excellent benefits package.
- Other info: Opportunities for development and mentoring within a supportive team.
- Why this job: Shape the future of digital marketing and make a real impact.
- Qualifications: Proven experience in digital marketing strategy and strong analytical skills.
The predicted salary is between 55000 - 55000 £ per year.
We're partnering with a growing, ambitious organisation to recruit an experienced
Senior Digital Marketing Manager to lead its digital strategy and performance.
This is a high-impact role for a commercially minded digital marketer who enjoys combining strategic thinking with hands‑on leadership.
You'll be responsible for shaping the digital vision, driving lead generation and ensuring digital channels make a measurable contribution to business growth with the support of an agency and in‑house team.
Working closely with senior stakeholders across the business, you'll lead external agency relationships, develop an in‑house digital team and champion digital best practice across the organisation.
Role As Senior Digital Marketing Manager, you will: Develop and deliver the overall digital marketing strategy aligned to commercial objectives.
Drive lead generation across SEO, PPC, Paid Social, Display, CRM and website optimisation.
Lead and manage the relationship with an external digital agency, ensuring innovation, accountability and outstanding performance.
Monitor and optimise digital channel performance, identifying opportunities to maximise ROI and improve lead quality.
Work closely with CRM and customer marketing teams to enhance customer journeys, nurture programmes and lifecycle communications.
Act as the organisation's digital marketing expert, influencing stakeholders and embedding best practice across marketing activity.
Collaborate with customer experience teams to improve website performance, user journeys and digital content.
Produce meaningful performance reports for senior leadership, translating complex data into clear commercial recommendations.
Oversee digital content strategy to improve website performance, organic visibility and AI search readiness.
Lead, coach and develop a Digital Marketing Executive.
Stay ahead of emerging digital trends, AI developments and new technologies, ensuring the business continues to innovate.
About You You’ll be a commercially focused digital marketing leader with experience across multiple performance channels.
You’ll ideally have: Proven experience leading digital marketing strategy.
Strong knowledge of SEO, PPC, Paid Social, Display, CRM and web analytics.
Excellent analytical skills with the ability to turn data into actionable commercial insight.
Experience managing digital agencies and external partners.
Confidence working with senior stakeholders and influencing business decisions.
Previous experience managing or mentoring team members.
Strong working knowledge of Google Analytics, Google Ads, Meta and Linked In advertising platforms.
Experience with CRM and customer lifecycle marketing would be advantageous.
B2B lead generation experience is beneficial but not essential.
What's on Offer Salary of
£55,000 Excellent benefits package A genuinely strategic role with significant influence across the business A collaborative, supportive culture with opportunities for development The chance to shape the future direction of digital marketing within a growing organisation If you're an ambitious digital marketing leader looking for your next challenge, we'd love to hear from you. #J-18808-Ljbffr
Senior Digital Marketing Manager in Manchester employer: The Candidate Ltd
The Candidate Ltd is an excellent employer, offering a vibrant work culture in Greater Manchester that fosters creativity and collaboration. With a focus on employee growth, the company provides ongoing development opportunities and a comprehensive benefits package, including private healthcare, making it an attractive place for professionals seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Candidate Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Candidate Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Candidate Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Candidate Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Marketing Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Candidate Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Candidate Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Candidate Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Candidate Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Candidate Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Candidate Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
