At a Glance
- Tasks: Lead digital marketing strategies to drive growth and optimise investments in a dynamic environment.
- Company: Join a prominent organisation in the financial services sector with a focus on innovation.
- Benefits: Competitive salary, professional development, and a collaborative team culture.
- Other info: Opportunity for career growth and to work with leading marketing platforms.
- Why this job: Make a real impact by driving performance marketing in a fast-paced industry.
- Qualifications: 5+ years in performance marketing with expertise in digital acquisition and analytics.
The predicted salary is between 60000 - 80000 £ per year.
We're partnering with a prominent organisation within the financial services sector to find an exceptional Head of Performance Marketing.
This pivotal role calls for a strategic leader with extensive experience in digital acquisition, ready to drive growth and optimise marketing investments.
You'll be responsible for designing and executing our client's digital acquisition strategy, ensuring it aligns with their growth plans and delivers strong ROI.
This includes leading efforts across paid search, paid social, and SEO, while continually optimising the digital marketing mix.
What you'll be doing: Leading the strategy and execution of paid search campaigns to drive lead generation across all practice areas, leveraging bid automation, PMax, and audience overlays to achieve the desired case mix.
Spearheading the strategy and execution of paid social media activity for lead generation, including prospecting, re-targeting, and utilising Advantage Plus.
Driving the strategy and execution for search engine optimisation, collaborating with the Head of Digital Development for technical optimisation, the Head of Brand and Content for onsite and digital PR, and progressing towards generative search optimisation.
Leading reporting on the effectiveness and performance of all digital activity, ensuring optimal return on marketing investment.
Working collaboratively with stakeholders to ensure all digital marketing efforts meet regulatory requirements and identify and manage associated legal and business risks.
Providing leadership and expertise as a subject matter expert in performance marketing across the department and wider business.
Managing key suppliers, including PR, digital PR, and analytics agencies.
Contributing to the department's annual budgeting process and assisting with departmental projects.
Fostering a culture of teamwork and collaboration, promoting open communication and knowledge sharing within the team, and supporting their professional development.
What we're looking for: A minimum of 5 years of experience in managing a performance marketing function.
Excellent understanding and hands-on experience with all paid marketing platforms, including Google Ads, Bing, Meta, and affiliate platforms.
Deep expertise in technical, onsite, and offsite elements of search engine optimisation.
Strong data analytics and reporting capabilities, including mandatory proficiency in Google Analytics 4 (GA4) and experience with call tracking technology.
Previous experience in a lead generation environment and the professional services industry.
Proven experience operating within a regulated environment.
Commercially astute, with a solid understanding of general business levers.
Ability to work autonomously and collaboratively within a team to achieve results.
A friendly, cooperative, and collaborative approach to clients and colleagues.
Excellent organisational skills and the ability to work flexibly and meet strict deadlines.
If you're a strategic digital leader with a passion for driving growth and a proven ability to navigate complex digital landscapes, we invite you to apply for this confidential opportunity.
Please note: Due to the high volume of applications, we are not always able to respond to all unsuccessful applicants.
However, we wish everyone who applies the very best with their job search. #J-18808-Ljbffr
Head of Performance Marketing in Manchester employer: The Candidate Ltd
The Candidate Ltd is an excellent employer, offering a vibrant work culture in Greater Manchester that fosters creativity and collaboration. With a focus on employee growth, the company provides ongoing development opportunities and a comprehensive benefits package, including private healthcare, making it an attractive place for professionals seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Performance Marketing in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Candidate Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Candidate Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Candidate Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Candidate Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Performance Marketing in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Candidate Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Candidate Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Candidate Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Candidate Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Candidate Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Candidate Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
