At a Glance
- Tasks: Analyse marketing performance and turn data into actionable insights for growth.
- Company: Fast-growing business in the insurance and financial services sector.
- Benefits: Competitive salary, collaborative environment, and opportunities for professional development.
- Other info: Fast-paced environment with strong focus on data-driven decision making.
- Why this job: Join a dynamic team and make a real impact on marketing effectiveness.
- Qualifications: Experience in marketing analytics and proficiency with tools like GA4 and Power BI.
The predicted salary is between 35000 - 45000 £ per year.
Our client is a fast growing business operating within the insurance and financial services space. With a strong customer first focus and an ambitious growth strategy, they are continuing to invest heavily in data, technology, and marketing performance. The business has built a collaborative and fast paced environment where data driven decision making plays a central role in shaping commercial success.
An exciting opportunity has arisen for a commercially minded Marketing Analyst to join a growing marketing team. This role sits at the intersection of digital performance, customer insight, and data analytics, helping the business better understand acquisition performance, customer behaviour, and marketing effectiveness.
The successful candidate will work closely with marketing, commercial, and data teams to turn complex datasets into clear, actionable insights that support growth and improve performance across digital channels.
What You'll Be Doing
- Analyse marketing performance across paid digital channels including search, social, affiliates, and comparison platforms.
- Manage and optimise web analytics and tracking tools to ensure accurate performance measurement across customer journeys.
- Build and maintain dashboards and reports that provide clear visibility on key commercial and marketing metrics.
- Support attribution modelling and identify opportunities to improve customer acquisition efficiency and return on investment.
- Deliver customer and campaign insight through segmentation, cohort analysis, conversion analysis, and lifecycle reporting.
What We're Looking For
- Previous experience within marketing analytics, digital analytics, or growth focused analytical roles.
- Strong hands on experience with tools such as GA4, Google Tag Manager, Power BI, Tableau, or similar reporting platforms.
- A confident communicator who can translate data into meaningful commercial recommendations for non technical stakeholders.
- Experience working with digital marketing performance data and attribution across multiple channels.
- Strong analytical and problem solving skills with the ability to work comfortably with large datasets and reporting tools.
Marketing Analyst in London employer: The Candidate Ltd
Our client is an exceptional employer, offering a dynamic and collaborative work environment that prioritises data-driven decision making. With a strong focus on employee growth and development, they provide ample opportunities for professional advancement within the fast-paced insurance and financial services sector. Located in a thriving area, the company fosters a culture of innovation and teamwork, making it an ideal place for Marketing Analysts looking to make a meaningful impact.
