At a Glance
- Tasks: Lead and optimise conversion strategies for high-impact lead generation campaigns.
- Company: Fast-growing performance marketing business with a dynamic culture.
- Benefits: Competitive salary, generous leave, private medical insurance, and gym membership.
- Other info: Collaborative culture with ongoing career development and exciting team events.
- Why this job: Make a real impact in a data-driven environment while shaping the future of CRO.
- Qualifications: 5+ years in CRO, strong front-end development skills, and experience with A/B testing.
The predicted salary is between 50000 - 60000 £ per year.
A fast-growing and highly successful performance marketing business is looking to appoint a CRO Manager to lead and develop its expanding Conversion Rate Optimisation function. Operating across multiple B2B and B2C markets, the company delivers large-scale lead generation campaigns across the UK and international markets, supported by significant investment in paid media, data and technology. This is a hands-on leadership role suited to an experienced CRO professional with a strong technical background and a proven ability to drive measurable commercial improvements through experimentation. The successful candidate will take ownership of the CRO roadmap across multiple lead generation journeys, using data, behavioural insights and front-end development skills to maximise conversion performance while maintaining exceptional lead quality.
What You’ll Be Doing
- Owning and managing the CRO roadmap across multiple lead generation websites and customer journeys
- Designing, building and overseeing A/B and multivariate experiments using HTML, CSS and JavaScript
- Analysing user behaviour, experiment results and conversion data to identify opportunities for growth and increased profitability
- Working closely with marketing, technical, compliance and creative teams to deliver high-impact testing programmes
- Using behavioural analytics tools, experimentation platforms and data insights to continuously improve customer journeys and streamline testing processes
- Prioritising experiments based on commercial impact, lead quality and revenue potential while maintaining a high-velocity testing programme
- Helping shape the future of the CRO function through process improvement, mentoring and developing best practice
What We’re Looking For
- At least 5 years’ experience in Conversion Rate Optimisation within a high-volume lead generation or performance marketing environment
- Strong front-end development skills with commercial experience using HTML, CSS and JavaScript
- Hands-on experience building and managing A/B testing programmes using experimentation platforms such as Convert or similar
- Excellent understanding of experimentation methodology, statistical significance and conversion analysis
- Experience using behavioural analytics tools such as Mouseflow, Microsoft Clarity or FullStory to identify optimisation opportunities
- A commercially minded and analytical approach with a focus on delivering measurable business outcomes
- Someone proactive, technically confident and comfortable working in a fast-moving, data-driven environment
What’s on Offer
- Competitive salary based on experience
- Generous annual leave plus public holidays
- Private medical insurance and life cover
- Gym membership
- Ongoing career development and progression opportunities
- Regular team incentives, social events and company outings
- A collaborative, high-performance culture with modern office facilities and complimentary refreshments
Influencer Executive employer: The Candidate Ltd
Join a dynamic and rapidly expanding performance marketing business that prioritises innovation and employee growth. With a collaborative culture, generous benefits including private medical insurance and gym membership, and a commitment to ongoing career development, this company offers an exciting opportunity for an Influencer Executive to thrive in a fast-paced environment while making a significant impact on lead generation strategies across the UK and international markets.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Candidate Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Candidate Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Candidate Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Candidate Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influencer Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Candidate Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Candidate Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Candidate Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Candidate Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Candidate Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Candidate Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
