Digital Marketing Manager in Bradford

We are partnering exclusively with a well-established, customer-focused organisation to recruit a Digital Marketing Manager to lead the performance of its search marketing strategy. This is a highly commercial role with ownership of a significant paid media budget, driving organic search growth and leading digital performance across a large direct-to-consumer channel. Managing one direct report, agency relationships and a collaborative marketing team of eight, you will shape strategy while remaining close to delivery.

You will lead the search strategy across the direct marketing function, responsible for both Paid Search and Organic Search performance while managing agency and third-party relationships. This is a performance-led role where success is measured through lead generation, revenue growth, ROI, and continual optimisation. You will own the development and delivery of search strategies that increase customer acquisition while maximising digital marketing spend efficiency.

A key part of the role will involve leading paid search activity across high-value accounts, managing budgets in excess of £8 million. You will review campaign performance, identify opportunities to optimise spend, and work with specialist agency partners to ensure best-in-class delivery. Alongside paid media, drive the organic search strategy, delivering improvements across technical SEO, on-page optimisation, content performance, digital PR and broader search visibility. Work closely with UX and CRO specialists to enhance customer journeys and maximise conversion performance.

Take ownership of digital performance reporting using tools such as Google Analytics and Google Tag Manager to provide meaningful commercial insight and recommendations. Working across multiple projects, manage agency workflows, prioritise activity and ensure delivery against ambitious growth targets. The role also includes mentoring and developing one direct report while building relationships with colleagues across marketing, technology and operations. Ensure digital marketing activity aligns with governance and regulatory requirements where appropriate, maintaining high standards across all customer-facing communications.

We are looking for a commercially minded digital marketer with a strong background in paid search and a passion for driving measurable business growth. You will have experience managing significant PPC budgets and taking ownership of performance against lead generation, revenue, or acquisition targets. You should be confident using data to identify optimisation opportunities and make commercial decisions that improve digital performance.

You should also bring strong SEO experience, with a proven track record of improving organic visibility through technical SEO, content optimisation, and broader search strategies. Experience working with external PPC and SEO agencies is essential, as is the ability to manage multiple priorities in a fast-paced environment.

We are particularly interested in candidates with experience of:

• Managing substantial PPC or paid media budgets with the support of agencies and third-party relationships.
• Delivering measurable improvements in ROI, lead generation and revenue.
• Developing and implementing SEO strategies that have driven tangible organic growth.
• Working closely with external agencies to deliver high-performing digital campaigns.
• Analysing performance data to influence strategy and commercial decision-making.
• Google Analytics, Google Tag Manager, conversion tracking and tagging.
• An understanding of technical SEO best practice, structured data (schema markup) and digital PR.

Experience in a regulated industry would be advantageous — particularly where marketing activity is subject to governance or compliance requirements. However, we are equally interested in candidates from other performance-driven environments who can demonstrate strong commercial results.

You will join an ambitious organisation with exciting growth plans and a commitment to investing in digital marketing. This is a role with freedom to influence strategy, own significant budgets, lead search performance and make a measurable impact on business growth. You will work with a collaborative marketing team in an environment that values innovation, continuous improvement, and commercial thinking.

If you are looking for a role that combines strategic ownership with hands-on delivery, and where your work will directly influence commercial performance, we would love to hear from you.