At a Glance
- Tasks: Create and execute innovative ABM strategies for high-value accounts.
- Company: Dynamic B2B organisation focused on impactful marketing.
- Benefits: Competitive salary, collaborative team environment, and growth opportunities.
- Other info: Autonomy to shape account strategy and support from a collaborative team.
- Why this job: Make a real impact in a fast-evolving marketing landscape.
- Qualifications: 3+ years in B2B marketing, with ABM experience preferred.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Our client, a forward-thinking organisation in the B2B space, is seeking an experienced and strategic Account-Based Marketing (ABM) Manager to join their growing team. We are recruiting on their behalf to find a commercially minded marketer who can blend creativity with precision to deliver high-impact ABM campaigns that drive sales engagement and pipeline growth.
This is an exciting opportunity for a marketing professional with a passion for personalisation and a strong grasp of the B2B buying journey, particularly in technical or industrial sectors.
Responsibilities
- Develop and execute ABM strategies (1:1, 1:few, and 1:many) aimed at high-value accounts and key verticals aligned with the company’s ideal customer profile (ICP)
- Work closely with the sales team to identify priority prospects and design tailored marketing campaigns to support outreach and relationship development
- Produce account-specific messaging, content, and engagement plans to nurture prospects through the funnel and secure discovery meetings
- Deliver multichannel campaigns across email, social media, events, and digital platforms, with personalisation at the heart of all activity
- Leverage data and insights to segment audiences, personalise communications, and continuously optimise campaign performance
- Measure and report on account engagement, marketing-driven pipeline influence, and return on investment (ROI)
- Continually test and refine ABM tactics to improve scalability and effectiveness
- Stay up to date with emerging ABM tools, technologies, and best practices
- Support sales teams in onboarding new clients and preparing pre-qualification questionnaires (PQQs)
Candidate Profile
- Minimum 3 years’ experience in B2B marketing, with at least 1–2 years in ABM or targeted marketing outreach
- Proven success in aligning sales and marketing teams to deliver business impact
- Proficiency in CRM systems, intent data platforms, marketing automation tools, and personalisation technologies
- Strong understanding of lead generation strategies and complex B2B buying cycles
- Exceptional writing skills and confidence in stakeholder communication
- Experience within technical or industrial sectors (e.g., electrical) is desirable
To apply or learn more, please contact us today. This is a fantastic opportunity for someone looking to make a real impact in a fast-evolving marketing function, with the autonomy to shape account strategy and the support of a collaborative team.
Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.
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Account Based Marketing Manager in Nottingham employer: The Candidate Ltd
Join a dynamic and innovative organisation that values creativity and strategic thinking in the B2B marketing landscape. As an Account Based Marketing Manager, you will thrive in a collaborative work culture that prioritises personalisation and data-driven decision-making, offering ample opportunities for professional growth and development. Located in a vibrant area, this role provides the chance to make a significant impact while working alongside a passionate team dedicated to driving sales engagement and pipeline growth.
StudySmarter Expert Advice🤫
We think this is how you could land Account Based Marketing Manager in Nottingham
✨Tip Number 1
Network like a pro! Reach out to your connections in the B2B space and let them know you're on the hunt for an Account Based Marketing Manager role. You never know who might have the inside scoop on a great opportunity!
✨Tip Number 2
Get social! Use platforms like LinkedIn to showcase your expertise in ABM. Share insights, engage with industry content, and connect with potential employers. It’s all about making yourself visible and memorable!
✨Tip Number 3
Tailor your approach! When you find a job that excites you, don’t just apply blindly. Research the company, understand their ABM strategies, and be ready to discuss how you can add value during interviews.
✨Tip Number 4
Don’t forget to check our website regularly! We’re always updating our listings with exciting opportunities in marketing. Applying through us gives you a better chance to stand out and land that dream job!
We think you need these skills to ace Account Based Marketing Manager in Nottingham
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Account Based Marketing Manager role. Highlight your experience in B2B marketing and any specific ABM campaigns you've executed. We want to see how your skills align with the job description!
Showcase Your Creativity:Since this role blends creativity with precision, don’t shy away from showcasing your innovative ideas in your application. Share examples of how you’ve used creative strategies to engage high-value accounts in the past. Let us see your flair!
Highlight Collaboration Skills:This position requires working closely with sales teams, so make sure to emphasise your experience in aligning marketing and sales efforts. We love seeing candidates who can demonstrate effective teamwork and communication skills in their applications.
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of success. It’s the easiest way for us to keep track of your application and ensure it gets the attention it deserves. Don’t miss out on this fantastic opportunity!
How to prepare for a job interview at The Candidate Ltd
✨Know Your ABM Inside Out
Before the interview, make sure you’re well-versed in Account-Based Marketing strategies. Brush up on the different approaches like 1:1, 1:few, and 1:many. Be ready to discuss how you’ve successfully executed these strategies in past roles, especially in B2B contexts.
✨Align with Sales
Since collaboration with sales is key for this role, come prepared with examples of how you’ve worked closely with sales teams in the past. Highlight any specific campaigns where your marketing efforts directly supported sales outreach and relationship building.
✨Showcase Your Creativity
This role requires a blend of creativity and precision, so think of innovative ABM campaigns you’ve developed. Be ready to share how you personalised messaging and content for high-value accounts, and how that led to measurable results.
✨Data-Driven Mindset
Demonstrate your ability to leverage data and insights in your marketing strategies. Prepare to discuss how you’ve used analytics to segment audiences, optimise campaign performance, and measure ROI. This will show that you can continuously improve ABM tactics.
