At a Glance
- Tasks: Support digital marketing efforts and optimise website performance for a leading camping club.
- Company: Join the world's oldest and largest camping club with a passion for the outdoors.
- Benefits: Enjoy 28 days leave, hybrid working, and discounts on Club sites.
- Other info: Inclusive workplace committed to diversity and equal opportunities.
- Why this job: Make a real impact in digital marketing while promoting outdoor adventures.
- Qualifications: GCSE in English and experience with Google Analytics and CMS.
The predicted salary is between 27500 - 31900 £ per year.
The Camping and Caravanning Club is the world's oldest and largest Club for all forms of camping and our aim is to help people enjoy the simple pleasures that camping can bring. We are recruiting for a Digital Marketing Executive. The successful candidate will be responsible for supporting the Digital Marketing Manager in maximising the performance of the Club's digital owned platforms (website and app) through the execution of best-in-class content publishing and the continuous application of Conversion Rate Optimisation (CRO) practices. This role is crucial for driving measurable improvements in traffic growth and booking conversion.
Daily duties and responsibilities will include:
- Execute daily website content updates
- Analyse qualitative and quantitative website feedback to identify UX friction points
- Maintain and continuously train the Club’s AI chatbot to improve accuracy and user flows
- Build A/B tests and report on results
- Support digital project rollouts by conducting User Acceptance Testing (UAT) and monitoring new feature releases
We are looking for the following in applications:
- GCSE/Level 2 equivalent in English
- Proven competency in Google Analytics (or equivalent web analytics platform)
- Experience successfully managing and publishing content via a Content Management System (CMS) and ensuring adherence to technical SEO best practices
- Experience utilising web commercial metrics (e.g., Conversion Rate, Bounce Rate, Exit Rate) to inform and optimise user journeys
- Experience of liaising with key stakeholders, especially Product, Technical, and Design teams
- Exceptional communication skills with a strong track record of presenting data findings to non-technical audiences
- Full UK drivers’ licence
The Camping and Caravanning Club is a fantastic place to work, with a supportive and dedicated team. We've been helping people enjoy the great outdoors for over 120 years. We believe in rewarding our people for their hard work, so we have a great mix of benefits and opportunities, to give you the recognition you deserve:
- 28 days annual leave plus bank holidays and holiday purchase scheme
- 10% pension (5% / 5%)
- 3 x salary life assurance
- An employee assistance programme
- Free staff membership for discounts on our Club sites and with our retail partners
We operate hybrid working, with 2 set days in the office and the option of working from home the remainder of the week (after probation period). We are especially keen to encourage expressions of interest from people currently under-represented within the Club, these include but are not limited to those from the LGBT+ community, people with disabilities, and people from ethnic minority backgrounds. We are an equal opportunities employer and actively committed to promoting equality and diversity, and the Club expects all staff, members and volunteers to share this commitment. We have signed the Armed Forces Covenant and welcome the Armed Forces community to apply. We would encourage all applicants to apply as soon as possible as we may close vacancies early should we receive a high number of applications. For this role, you must have evidence of the right to work in the UK.
Digital Marketing Executive in Coventry employer: The Camping and Caravanning Club Ltd
The Camping and Caravanning Club is an exceptional employer, offering a supportive work environment where team members are valued for their contributions. With a strong commitment to employee well-being, the Club provides generous benefits such as 28 days of annual leave, a robust pension scheme, and opportunities for professional growth in the digital marketing field. Located in a vibrant community dedicated to outdoor enjoyment, this role not only allows you to make a meaningful impact but also encourages diversity and inclusion within the workplace.
Contact Details:
The Camping and Caravanning Club Ltd Recruitment Team
