At a Glance
- Tasks: Drive B2B marketing strategies and generate high-quality leads for fashion and beauty brands.
- Company: The Business of Fashion, a leading voice in the global fashion and beauty industries.
- Benefits: Inclusive culture, diverse workforce, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and creativity.
- Why this job: Make an impact in the creative economy while working with top brands.
- Qualifications: Experience in B2B marketing, data analysis, and strong communication skills.
The predicted salary is between 50000 - 60000 £ per year.
The Business of Fashion is seeking a highly organised, results driven Senior Marketing Manager - B2B (Maternity Cover). Reporting to the Chief Subscription Officer, you will be the driving force behind generating high-quality leads for BoF’s growing suite of B2B products. This role is a critical driver within our matrix structure, working across B2B Missions you will support the sales teams by leveraging data and technology to identify, attract, and convert decision-makers at the world’s leading fashion, luxury, and beauty brands.
Who Are We? The Business of Fashion is recognised around the world for its authoritative, analytical point of view on the global fashion and beauty industries. Our mission: to open, inform and connect the global fashion and beauty industries. Serving more than 100,000 paying members in more than 125 countries, The Business of Fashion combines independent, agenda-setting journalism with practical business advice, online learning, career-building tools and immersive events, powering positive change in fashion and the wider world.
Commitment to Diversity: BoF is committed to building a diverse workforce and we are proud to be an Equal Opportunities employer. All applicants and employees receive equal treatment regardless of race, nationality, ethnic or national origin, religion or belief, sex or sexual orientation, gender, age, disability, marital or civil partner status, pregnancy or maternity.
Commitment to Inclusivity: BoF is committed to building an inclusive environment where everyone can bring their authentic selves to work and reach their full potential within their roles using a growth mindset.
Commitment to Accessibility: BoF is committed to providing an accessible environment for all applicants throughout any stage of the recruitment process, by removing any barriers to ensure we offer a process that gives all of our applicants an opportunity to shine.
What We Need You To Do:
- Own, develop and execute strategies to drive business growth, product awareness and lead generation by targeting businesses that power the creative economy and shape global culture.
- Strategy and Planning: create, implement and manage integrated B2B marketing campaigns to meet company revenue goals.
- Inbound Strategy: Develop and execute multi-channel inbound marketing campaigns to drive leads for BoF Professional for Teams, BoF Insights and BoF Careers partnerships.
- Product Marketing: Articulate the value of our B2B offerings, including BoF Professional for Teams, BoF Careers, the School Partner program for academic institutions and BoF Insights bespoke advisory and AI tools.
- Lead Management & Tech: Utilise the marketing and sales tech stack to build automated lead nurturing workflows, ensuring a seamless hand-off to the Business Development (Sales) team.
- Data-Led Optimisation: Analyse campaign performance metrics and customer usage data to refine targeting, engagement and maximise ROI.
- Content Collaboration: Partner with the Newsroom and Content Strategy teams to leverage BoF’s agenda-setting news content for lead magnet creation.
- Sales Enablement: Create best in class marketing collateral that supports the sales cycle for high-value contracts.
- Stakeholder & Sales Alignment: Collaborate with sales teams to ensure marketing supports the sales process and lead quality.
- Community Events: Partner with sales teams and the Events Marketing Manager to strategise marketing and follow-up initiatives for global community events.
- Special Project Management: Partner with the sales team to develop and manage marketing collaborations with external third parties.
Process Efficiency & Collaboration: Standardise seamless workflows and automate routine tasks within the team, establishing operational procedures that reduce project friction and streamline creative asset approvals.
Who You Are: You will have experience of B2B marketing with a focus on SaaS, professional services, subscriptions or complex sales. You will have excellent data analysis skills with the ability to interpret and use data to inform strategy.
You’ll Know You’re Successful When:
- A coherent and comprehensive full-funnel B2B marketing strategy has been established to support mission goals and is being executed.
- There are clear goals defined and robust KPIs associated with the B2B marketing strategy.
- The mission teams are aligned with the strategy and are seeing real results from your efforts.
Senior Marketing Manager - B2B (1 year FTC) in London employer: The Business of Fashion
The Business of Fashion is an exceptional employer, offering a dynamic work environment in the heart of London where creativity meets strategy. With a strong commitment to diversity and inclusivity, employees are encouraged to bring their authentic selves to work while benefiting from ample opportunities for professional growth and development. The collaborative culture fosters innovation and allows team members to make a meaningful impact on the global fashion and beauty industries, making it a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager - B2B (1 year FTC) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fashion and beauty industries. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and results. Use data to back up your achievements and make sure it’s easily accessible. This will give you an edge when chatting with hiring managers.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their B2B offerings and think about how you can contribute to their growth. Bring fresh ideas to the table and be ready to discuss how you can leverage data and technology in your role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team. So, hit that apply button and let’s get the conversation started!
We think you need these skills to ace Senior Marketing Manager - B2B (1 year FTC) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your B2B marketing experience, especially in SaaS or subscriptions, and showcase how you've driven lead generation in previous roles.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for BoF. Use it to demonstrate your understanding of our mission and how your skills can help drive business growth and product awareness.
Showcase Data Skills:Since data analysis is key for this role, include examples of how you've used data to inform your marketing strategies. We want to see your analytical thinking in action!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at The Business of Fashion
✨Know Your B2B Marketing Inside Out
Make sure you brush up on your B2B marketing knowledge, especially in SaaS and subscription models. Be ready to discuss specific strategies you've implemented in the past and how they drove results. This will show that you understand the nuances of the industry and can hit the ground running.
✨Data is Your Best Friend
Since this role heavily relies on data analysis, come prepared with examples of how you've used data to inform your marketing strategies. Think about metrics you've tracked, tools you've used, and how your insights led to successful campaigns. This will demonstrate your analytical thinking and tech proficiency.
✨Showcase Your Collaborative Spirit
This position requires working across various teams, so highlight your experience in cross-functional collaboration. Share examples of how you've bridged gaps between departments and contributed to a cohesive strategy. This will illustrate your ability to navigate a matrixed structure effectively.
✨Communicate Like a Pro
Prepare to showcase your communication skills by discussing how you've crafted compelling marketing copy or content in the past. Be ready to explain how you align your messaging with brand guidelines while still being creative. This will reflect your understanding of the BoF brand voice and your ability to advocate for it.
