At a Glance
- Tasks: Drive B2B marketing strategies and generate high-quality leads for innovative fashion products.
- Company: The Business of Fashion, a leading voice in the global fashion and beauty industries.
- Benefits: Flexible working environment, diverse culture, and opportunities for professional growth.
- Other info: Inclusive workplace committed to diversity and accessibility.
- Why this job: Join a dynamic team and make an impact in the creative economy.
- Qualifications: Experience in B2B marketing, data analysis skills, and strong communication abilities.
The predicted salary is between 50000 - 60000 £ per year.
The Business of Fashion is seeking a highly organised, results driven Senior Marketing Manager - B2B (Maternity Cover). Reporting to the Chief Subscription Officer, you will be the driving force behind generating high-quality leads for BoF’s growing suite of B2B products. This role is a critical driver within our matrix structure, working across B2B Missions you will support the sales teams by leveraging data and technology to identify, attract, and convert decision-makers at the world’s leading fashion, luxury, and beauty brands.
Who Are We? The Business of Fashion is recognised around the world for its authoritative, analytical point of view on the global fashion and beauty industries. Our mission: to open, inform and connect the global fashion and beauty industries. Serving more than 100,000 paying members in more than 125 countries, The Business of Fashion combines independent, agenda-setting journalism with practical business advice, online learning, career-building tools and immersive events, powering positive change in fashion and the wider world.
Commitment to Diversity: BoF is committed to building a diverse workforce and we are proud to be an Equal Opportunities employer. All applicants and employees receive equal treatment regardless of race, nationality, ethnic or national origin, religion or belief, sex or sexual orientation, gender, age, disability, marital or civil partner status, pregnancy or maternity.
Commitment to Inclusivity: BoF is committed to building an inclusive environment where everyone can bring their authentic selves to work and reach their full potential within their roles using a growth mindset. We are committed to creating an inclusive culture for our employees globally.
Commitment to Accessibility: BoF is committed to providing an accessible environment for all applicants throughout any stage of the recruitment process, by removing any barriers to ensure we offer a process that gives all of our applicants an opportunity to shine.
What We Need You To Do:
- Own, develop and execute strategies to drive business growth, product awareness and lead generation by targeting businesses that power the creative economy and shape global culture.
- Strategy and Planning: create, implement and manage integrated B2B marketing campaigns to meet company revenue goals.
- Inbound Strategy: Develop and execute multi-channel inbound marketing campaigns to drive leads for BoF Professional for Teams, BoF Insights and BoF Careers partnerships.
- Product Marketing: Articulate the value of our B2B offerings, including BoF Professional for Teams, BoF Careers, the School Partner program for academic institutions and BoF Insights bespoke advisory and AI tools.
- Lead Management & Tech: Utilise the marketing and sales tech stack to build automated lead nurturing workflows, ensuring a seamless hand-off to the Business Development (Sales) team.
- Data-Led Optimisation: Analyse campaign performance metrics and customer usage data to refine targeting, engagement and maximise ROI.
- Content Collaboration: Partner with the Newsroom and Content Strategy teams to leverage BoF’s agenda-setting news content for lead magnet creation.
- Sales Enablement: Create best in class marketing collateral that supports the sales cycle for high-value contracts.
- Stakeholder & Sales Alignment: Collaborate with sales teams to ensure marketing supports the sales process and lead quality.
- Community Events: Partner with sales teams and the Events Marketing Manager to strategise marketing and follow-up initiatives for global community events.
- Special Project Management: Partner with the sales team to develop and manage marketing collaborations with external third parties.
- Process Efficiency & Collaboration: Standardise seamless workflows and automate routine tasks within the team.
- Lead cooperative, cross-functional efforts across a matrixed structure.
Who You Are:
- You will have experience of B2B marketing with a focus on SaaS, professional services, subscriptions or complex sales.
- You will have excellent data analysis skills with the ability to interpret and use data to inform strategy.
- Analytical Thinking: You are logical and fact-based, using data to back every decision.
- Technological Proficiency: Highly confident in CRM and Marketing automation systems.
- Strategic Agility: Ability to bring creativity to business while navigating a matrixed organisational structure.
- Communication Excellence: Delivers marketing copy and B2B content in the authoritative voice of the BoF brand.
- Confident marketer: Ability to network across an organisation and build strong relationships.
- Mental Agility: Ability to seamlessly switch gears between diverse products and multifaceted tasks.
You’ll Know You’re Successful When:
- A coherent and comprehensive full-funnel B2B marketing strategy has been established.
- There are clear goals defined and robust KPIs associated with the B2B marketing strategy.
- The mission teams are aligned with the strategy and are seeing real results from your efforts.
Senior Marketing Manager, B2B (1 year FTC) in London employer: The Business of Fashion
The Business of Fashion is an exceptional employer, offering a dynamic work environment in the heart of London where creativity meets strategy. With a strong commitment to diversity and inclusivity, employees are encouraged to bring their authentic selves to work while benefiting from ample opportunities for professional growth and development. The collaborative culture fosters innovation and allows team members to make a meaningful impact within the global fashion and beauty industries.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager, B2B (1 year FTC) in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Senior Marketing Manager gig.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best B2B marketing campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like BoF, and express your interest in working with them. You never know what opportunities might arise!
✨Tip Number 4
Prepare for interviews by researching the company’s recent projects and challenges. Tailor your responses to show how your experience aligns with their goals, especially in driving business growth and lead generation.
We think you need these skills to ace Senior Marketing Manager, B2B (1 year FTC) in London
Some tips for your application 🫡
Show Your Passion for B2B Marketing:When you’re writing your application, let your enthusiasm for B2B marketing shine through! We want to see how your experience aligns with our mission at BoF and how you can drive growth in the creative economy.
Be Data-Driven:Since this role is all about leveraging data, make sure to highlight your analytical skills. Share examples of how you've used data to inform your marketing strategies and improve campaign performance. We love a numbers-driven approach!
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific requirements of the Senior Marketing Manager role. Show us that you understand our brand and how you can contribute to our goals.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at BoF!
How to prepare for a job interview at The Business of Fashion
✨Know Your B2B Marketing Inside Out
Make sure you brush up on your B2B marketing knowledge, especially in SaaS and subscription models. Be ready to discuss specific strategies you've implemented in the past and how they drove results. This will show that you understand the nuances of the industry and can hit the ground running.
✨Data is Your Best Friend
Since this role heavily relies on data analysis, come prepared with examples of how you've used data to inform your marketing strategies. Think about metrics you've tracked, tools you've used, and how your insights led to successful campaigns. This will demonstrate your analytical thinking and tech proficiency.
✨Showcase Your Collaborative Spirit
This position requires working across various teams, so highlight your experience in cross-functional collaboration. Share examples of how you've bridged gaps between departments and contributed to a cohesive marketing strategy. This will illustrate your ability to thrive in a matrixed structure.
✨Communicate Like a Pro
As a Senior Marketing Manager, you'll need to convey ideas clearly and persuasively. Prepare to discuss how you've crafted compelling marketing copy and content in the past. Bring samples if possible, and be ready to explain how you maintained brand voice while engaging different audiences.
