Michael Kors CRM Coordinator in London

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion. If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!

We are looking for a Coordinator to join our Retention Marketing team at Michael Kors based in London.

What You'll Do:

• The Coordinator, Retention Marketing is an exciting entry point into CRM and customer retention at Michael Kors. Working across EMEA markets, you will support the execution of CRM and e-mail campaigns, lifecycle automations, and acquisition initiatives.
• Coordinate the end-to-end email workflow across EMEA markets, working with multiple stakeholders to ensure accurate and timely briefing, completion of campaign request forms and correct setup of linking tables and audience selection.
• Support CRM Specialist in delivering data capture initiatives across e-commerce and store channels, ensuring all touchpoints are functioning correctly, optimised for conversion and effectively capturing customer data.
• Take ownership of the email QA tracker and conduct detailed cross-device testing to ensure campaigns are accurate, error-free and approved on time.
• Monitor lifecycle automations (e.g. welcome, abandon, post-purchase), identifying performance trends and support with the implementation of optimisation actions to improve engagement and conversion.
• Collaborate closely with the Brand Marketing team to manage the end-to-end process for Retail and Outlet campaigns, ensuring briefs are clearly defined, aligned to objectives and delivered on time through effective coordination with stakeholders.
• Assist with driving SMS performance, supporting with campaign planning, copy briefs, audience selection and scheduling of on-demand messaging.
• Assist in compiling weekly, monthly, and quarterly performance reports, analysing key metrics to identify trends, surface anomalies and deliver actionable insights and opportunities for improvement.
• Support the setup and tracking of A/B tests across campaigns and lifecycle journeys, keeping test roadmap up to date with plans, results and learnings.
• Maintain reporting templates and dashboards for the wider team.
• Provide general administrative support across the team, coordinating planning, execution and ad-hoc tasks, acting as a key support function to ensure the smooth day-to-day operation of CRM and email activities.
• Help document processes, campaign workflows and best practices.

Key Skills & Experience:

• Strong organisational skills and attention to detail.
• Solid understanding of email KPIs and deriving insights for wider business reporting and actions.
• Experience working in a fast-paced environment with competing deadlines and priorities; a background in fashion, retail, or e-commerce is a plus but not essential.
• Previous ESP exposure preferred.
• Strong written and verbal communication skills.
• Solutions-oriented mindset with a genuine eagerness to learn and grow in the role.
• Analytical and creative problem solving.
• Good time management skills.
• Comfortable with Microsoft Office (Excel, PowerPoint, Word); no advanced Excel required to start.
• Capability to work in a team - with excellent relationship-building skills.

Who You Are:

• Curious and data-minded.
• Detail-oriented and accurate.
• Proactive and self-directed.
• A confident communicator.
• Enthusiastic about learning.

You'll Need to Have:

• 1-2+ years of experience in a marketing, CRM, e-mail, or digital coordination role - or demonstrable transferable skills from an adjacent background.
• Some hands-on experience with e-mail campaign execution or CRM platform support.
• Comfort working with data: pulling basic reports, interpreting e-mail metrics, and maintaining trackers.
• Strong written communication skills and attention to detail in all deliverables.
• Ability to manage multiple tasks simultaneously in a fast-paced environment.

We'd Also Love to See (not all required):

• Exposure to an ESP or marketing automation tool.
• Experience supporting SMS campaigns or other owned/retention channels.
• Familiarity with QA processes for digital campaigns.
• An interest in customer data, segmentation, or lifecycle marketing.
• Experience in a retail, fashion, or e-commerce environment.