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- Tasks: Create targeted audience segments and build engaging marketing journeys.
- Company: Join a leading marketing services firm with a focus on innovation.
- Benefits: Full-time role with competitive salary and opportunities for growth.
- Why this job: Be part of exciting campaigns that make a real impact in the beauty industry.
- Qualifications: No prior experience needed, just a passion for marketing and tech.
- Other info: Dynamic team environment in London with plenty of learning opportunities.
The predicted salary is between 30000 - 42000 £ per year.
As part of my client's growth, they are strengthening their marketing technology capabilities and expanding their work with Braze to power lifecycle marketing at scale.
Responsibilities:
- Creation of targeted audience segments using behavioural events, user attributes, filters, and exclusion logic.
- Build of multi-step Canvas journeys, including journey paths, message routing, timing logic, and exit rules.
- Development of personalised messages using liquid, including conditional logic, loops, fallbacks, and dynamic content injection.
- Configuration of campaign-level settings such as frequency rules, entry criteria, scheduling, and control groups.
- Execution of QA workflows, including rendering checks, dark mode-compatibility, personalisation validation, link testing, and end-to-end flow simulation.
- Execution of proofing and approval cycles, including test sends and cross-stakeholder reviews.
- Orchestration of campaign launches, ensuring correct audience eligibility, sequencing, and dependency validation.
- Real-time monitoring of campaign performance, deliverability, engagement metrics, and behavioural flow progress.
- Troubleshooting of campaign issues related to personalisation, segmentation, or Canvas functionality, with escalation when needed.
- Documentation of campaign builds, personalisation logic, and workflow specifications to support operational consistency.
Seniority Level: Entry level
Employment Type: Full-time
Job Function: Marketing
Industries: Marketing Services
Location: London, England, United Kingdom
CRM Specialist employer: The Business Gifts Co
Contact Detail:
The Business Gifts Co Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the marketing tech space, especially those who work with tools like Braze. A friendly chat can open doors and give you insights that might just land you that CRM Specialist role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that showcases your ability to build audience segments and personalised messages. This hands-on experience can really make you stand out during interviews.
✨Tip Number 3
Prepare for the interview by brushing up on your knowledge of campaign performance metrics and troubleshooting techniques. Being able to discuss these topics confidently will show you're ready to tackle the challenges of the role.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you prepare and make your application shine. Plus, it’s a great way to get noticed by the right people.
We think you need these skills to ace CRM Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Specialist role. Highlight any experience with audience segmentation, campaign management, and personalisation techniques. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about lifecycle marketing and how your background makes you a great fit for our team. Keep it engaging and relevant to the job description.
Showcase Your Technical Skills: Since this role involves working with tools like Braze, make sure to mention any relevant technical skills or experiences you have. If you've worked with campaign settings, QA workflows, or personalisation logic, let us know!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience possible. Plus, we love seeing applications come in directly!
How to prepare for a job interview at The Business Gifts Co
✨Know Your Tools
Familiarise yourself with Braze and its functionalities. Understand how to create audience segments and build multi-step journeys, as these are key aspects of the role. Being able to discuss your experience or knowledge of these tools will show that you're ready to hit the ground running.
✨Showcase Your Creativity
Prepare examples of how you've developed personalised messages in previous roles or projects. Highlight your understanding of conditional logic and dynamic content injection. This will demonstrate your ability to think outside the box and tailor messages effectively.
✨Be Ready for Technical Questions
Expect questions about QA workflows and campaign settings. Brush up on topics like rendering checks and frequency rules. Showing that you can troubleshoot issues related to personalisation and segmentation will set you apart from other candidates.
✨Engage with Metrics
Understand the importance of monitoring campaign performance and engagement metrics. Be prepared to discuss how you've used data to inform your marketing strategies. This shows that you not only execute campaigns but also analyse their success and learn from them.
