At a Glance
- Tasks: Drive CRM strategies across Email, SMS, and loyalty programs for a luxury fashion brand.
- Company: Join a rapidly scaling luxury fashion label known for its craftsmanship and global influence.
- Benefits: Enjoy 25 days holiday, wellbeing days, performance bonuses, and generous staff discounts.
- Other info: Work in a state-of-the-art office with gym facilities and personal trainers.
- Why this job: Make an impact in a fast-paced environment while working with a globally recognised brand.
- Qualifications: Experience in CRM roles, especially in DTC Email & SMS marketing within fashion.
The predicted salary is between 50000 - 60000 € per year.
About the Opportunity
At Bureau Talent, we are delighted to partner with one of the UK's most exciting, rapidly scaling luxury fashion labels. Renowned for its meticulous craftsmanship, relentless progression, and global influence, our client is on a clear mission to build a world-class brand. To support their explosive growth, they are looking for a data-driven and creative CRM Manager to take ownership of their retention and engagement strategy. This is a fantastic opportunity to manage a high-performing digital ecosystem within a fast-paced, premium DTC environment.
Key Roles & Responsibilities
- Multi-Channel Ownership: Drive the daily implementation, execution, and strategy for all CRM channels, including Email, SMS, and their bespoke App/Loyalty program.
- Campaign Lifecycle: Plan, build, and schedule campaigns that align seamlessly with a fast-moving product launch calendar and wider brand KPIs.
- Automation & Journeys: Design, refine, and optimise automated workflows to maximise customer lifetime value, conversion, and retention.
- Testing & Optimisation: Implement a rigorous A/B testing framework for subject lines, creative content, send times, and advanced audience segmentation.
- Data & Compliance: Maintain excellent deliverability, list hygiene, and strict compliance with GDPR/PECR regulations.
- Internal Collaboration: Partner closely with the Digital and Merchandising teams to align CRM schedules with stock availability and broader digital growth strategies.
- Tech Stack Management: Oversee and maximise relationships with third-party apps and SaaS providers within the CRM ecosystem.
- Insights & Reporting: Utilize internal Business Intelligence (BI) tools to build detailed customer profiles, reporting on channel performance to senior brand stakeholders.
What You'll Need
- The Background: Proven experience in a dedicated CRM role, with a strong background in DTC Email & SMS marketing within the fashion or apparel industry.
- The Tech: Hands-on experience with premium retail ESPs (ideally Klaviyo or Ometria). A working knowledge of HTML for email troubleshooting is highly advantageous.
- The Mindset: A perfect balance of analytical mindset and creative flair. You should be highly organized with exceptional attention to detail.
- The Pace: The ability to thrive, adapt, and deliver high-quality work against tight deadlines in a high-growth, fast-paced environment.
- The Presence: Strong communication and influencing skills, with a deep understanding of premium brand positioning and tone of voice.
What's on Offer?
Our client believes in rewarding their team with an industry-leading benefits package, including:
- 25 days holiday (increasing with length of service) + Holiday Purchase Scheme.
- Dedicated Wellbeing Days.
- Performance-driven company bonus scheme.
- Generous staff discount + substantial annual product allowance/gift card.
- Private Medical Insurance and comprehensive pension scheme.
- State-of-the-art office/studio space, featuring an onsite gym and personal trainers.
If you are a talented CRM professional looking to make your mark on a globally recognized luxury brand, we want to hear from you.
CRM Manager in Manchester employer: The Bureau Talent
At Bureau Talent, we pride ourselves on being an exceptional employer within the luxury fashion sector, offering a vibrant work culture that fosters creativity and innovation. Our commitment to employee growth is reflected in our industry-leading benefits package, including generous holiday allowances, wellbeing initiatives, and a performance-driven bonus scheme, all set in a state-of-the-art office environment designed to inspire. Join us to be part of a dynamic team where your contributions will directly impact the success of a globally recognised brand.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the fashion industry, especially those who work with CRM. Use LinkedIn to connect and engage with them. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM campaigns. Highlight your data-driven strategies and creative flair. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by researching the brand's tone and positioning. Be ready to discuss how you can enhance their CRM strategy. Tailor your answers to reflect their values and show that you understand their market.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who want to make an impact in the luxury fashion space.
We think you need these skills to ace CRM Manager in Manchester
Some tips for your application 🫡
Show Your Passion for Fashion:When you're writing your application, let your love for the fashion industry shine through. Mention any relevant experience you have in DTC marketing or CRM roles, especially if it’s within the luxury sector. We want to see that you’re not just qualified, but genuinely excited about the brand!
Be Data-Driven:Since this role is all about data-driven strategies, make sure to highlight your analytical skills. Talk about specific campaigns you've managed, the tools you've used (like Klaviyo or Ometria), and how your insights led to improved customer engagement. Numbers speak volumes, so don’t shy away from sharing results!
Tailor Your Application:Take the time to customise your application for this specific role. Use keywords from the job description and align your experiences with the responsibilities listed. This shows us that you’ve done your homework and are serious about joining our team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at The Bureau Talent
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM strategies, especially in the fashion industry. Brush up on your knowledge of tools like Klaviyo or Ometria, and be ready to discuss how you've used them to drive customer engagement and retention.
✨Showcase Your Creative Side
Prepare examples of campaigns you've designed that not only met KPIs but also showcased your creative flair. Think about how you can demonstrate your ability to balance data-driven decisions with innovative ideas during the interview.
✨Be Ready for Technical Questions
Since the role involves tech stack management, be prepared to answer questions about your experience with email troubleshooting and automation workflows. A basic understanding of HTML will definitely give you an edge, so don’t shy away from discussing it.
✨Demonstrate Collaboration Skills
This role requires working closely with various teams, so come prepared with examples of how you've successfully collaborated in the past. Highlight your communication skills and how you’ve aligned CRM strategies with broader business goals.
