At a Glance
- Tasks: Drive impactful digital marketing campaigns and enhance our online presence.
- Company: Join the British Psychological Society's friendly and professional Marketing team.
- Benefits: Enjoy flexible working, generous leave, and tailored learning opportunities.
- Other info: Collaborative environment with a focus on equality, diversity, and inclusion.
- Why this job: Shape how a membership charity connects with audiences across digital channels.
- Qualifications: Experience in paid media, PPC, and email marketing is essential.
The predicted salary is between 35000 - 45000 € per year.
Contract: Permanent, 35 hours per week, Monday to Friday
Location: Leicester or London / remote (hybrid)
We are looking for a Digital Marketing Specialist to join the British Psychological Society’s friendly and professional Marketing team. In this role, you’ll support the delivery of impactful digital marketing activity that enhances the Society’s visibility, appeal and growth. It’s a great opportunity to help shape how a membership charity connects with its audiences across digital channels, as we continue to strengthen our digital capabilities.
About the Role
As Digital Marketing Specialist, you’ll play an equally important role across two core areas: paid digital advertising and email marketing, working closely with colleagues across channels. This is a hands‑on role for a confident digital marketer who combines data, creativity and channel expertise to grow awareness, engagement and conversion across our products, including membership, professional registers and CPD.
You’ll own our Google Ads activity (including Ad Grants), run paid social campaigns, and manage our external agency across Meta, LinkedIn and TikTok – leading the work, reviewing performance and ensuring activity delivers against strategy. You’ll also plan and deliver targeted email campaigns and automated journeys, writing compelling copy that drives member acquisition, retention and engagement. Insight is central to the role: you’ll set up tracking, build reports, turn performance into clear recommendations and continually optimise activity.
You’ll bring strong PPC expertise and SEO awareness (essential), solid email and copywriting skills, and an interest in using new tools - including AI - to work smarter and deliver impact.
Your responsibilities will include:
- Paid media & PPC
- Plan, run, test and optimise campaigns across Google Ads (including Ad Grants), Meta, LinkedIn and TikTok
- Manage PPC budgets to maximise return on ad spend
- Ensure compliance with Google Ad Grants requirements
- Write effective ad copy, brief creatives and agencies, and stay current with platform best practices.
- Analytics & reporting
- Set up and maintain campaign tracking and tagging
- Monitor performance using Google Analytics and other analytics tools
- Produce clear reports with actionable insights for a range of stakeholders.
- Write, build and send targeted email campaigns and automated journeys using Dotdigital, with a focus on performance, accessibility, GDPR compliance and continuous improvement.
- Work closely with colleagues across the organisation to support campaigns, contributing clear, engaging copy for digital channels, sharing ideas, and offering digital marketing guidance where needed.
What we’re looking for
We’re looking for an experienced digital marketer with proven hands‑on experience in paid media / PPC and email marketing. You’ll be confident managing campaigns across Google Ads (including Ad Grants) and paid social platforms such as Meta, LinkedIn and TikTok, with a sharp eye on budget optimisation and return on advertising spend. You collaborate well with creative teams and external agencies, stay ahead of platform changes, and can translate performance data into actionable insight for a range of audiences.
You’ll bring strong working knowledge of Google Analytics, campaign tagging, conversion tracking and audience segmentation, alongside experience delivering email marketing campaigns and automated journeys. You’ll have a good understanding of SEO, landing page optimisation and GDPR best practices, and the ability to write clear, engaging copy across platforms. Highly organised and collaborative, you’ll be comfortable owning multiple workstreams and combining analytical thinking with creativity.
Formal marketing qualifications (particularly Google Ads certifications), CRM experience, familiarity with AI tools, and an interest or background in psychology would be an advantage.
Why Join Us?
We offer a friendly, values led working culture with an excellent benefits package that includes:
- Agile & flexible working
- Generous leave entitlement
- Cycle to work scheme / free eye care vouchers / Winter flu vaccinations
- Tailored learning & development
- Employee Assistance Programme counselling
- Life Assurance Scheme
- Discounts scheme with local and national organisations
How to apply
The closing date for applications is 11:59pm on Sunday 17th May 2026. To apply, please send your CV and a covering letter detailing how you meet the criteria in the job profile. Please note that applications without a cover letter will not be considered.
The British Psychological Society is committed to a culture of equality, diversity and inclusion. We welcome applications from all sections of the community, irrespective of your background or circumstances. We are only able to accept applications that can demonstrate a right to work in the UK; we are unable to sponsor people requiring a work visa. Due to the large number of applications we receive, it is not possible to update you on the progress of the application until after the closing date. If you have not heard from us within three weeks of the closing date, please assume that your application has not been successful on this occasion.
Digital Marketing Specialist in Leicester employer: The British Psychological Society
The British Psychological Society is an exceptional employer, offering a supportive and values-driven work culture that prioritises employee well-being and professional growth. With flexible working arrangements, generous leave entitlements, and tailored learning opportunities, you will thrive in a collaborative environment that encourages creativity and innovation in digital marketing. Join us in Leicester or London, or work remotely, and be part of a team dedicated to enhancing the visibility and impact of psychology across diverse audiences.
Contact Detail:
The British Psychological Society Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist in Leicester
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or other platforms. Let them know you're on the hunt for a Digital Marketing Specialist role. You never know who might have a lead or can put in a good word for you!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects, especially those involving PPC and email campaigns. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Ads and analytics tools. Be ready to discuss how you've optimised campaigns in the past and share insights from your experiences. Confidence is key!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at the British Psychological Society. Don’t miss out on this opportunity!
We think you need these skills to ace Digital Marketing Specialist in Leicester
Some tips for your application 🫡
Tailor Your Cover Letter:Make sure your cover letter speaks directly to the role of Digital Marketing Specialist. Highlight your experience with PPC, email marketing, and any relevant tools you've used. We want to see how you can bring your unique skills to our team!
Showcase Your Data Skills:Since insight is key for this role, don’t forget to mention your experience with analytics tools like Google Analytics. Share examples of how you've turned data into actionable insights in past roles. We love a numbers-savvy marketer!
Be Creative with Your Copy:As a digital marketer, your copywriting skills are crucial. Use your cover letter to demonstrate your ability to write engaging and clear content. We’re looking for someone who can craft compelling messages that resonate with our audience.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way to ensure your CV and cover letter reach us directly. Plus, it shows you’re keen on joining our friendly team at the British Psychological Society!
How to prepare for a job interview at The British Psychological Society
✨Know Your Digital Marketing Stuff
Make sure you brush up on your knowledge of PPC, SEO, and email marketing. Be ready to discuss specific campaigns you've managed, the tools you used, and the results you achieved. This role is all about data and creativity, so have some examples that showcase your skills in both areas.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used analytics tools like Google Analytics to track campaign performance. Bring examples of reports you've created and how you've turned data into actionable insights. The interviewers will want to see that you can not only run campaigns but also optimise them based on performance.
✨Be Creative with Your Copy
Since you'll be writing compelling copy for ads and emails, think about how you can demonstrate your writing skills during the interview. You might even want to prepare a short piece of ad copy or an email draft to share. This will show your potential employer that you can hit the ground running.
✨Familiarise Yourself with the Company
Research the British Psychological Society and understand their mission and values. Think about how your digital marketing strategies can align with their goals. Showing that you’re genuinely interested in the organisation will set you apart from other candidates.
