At a Glance
- Tasks: Shape the Lions' digital presence and connect with fans globally through innovative content.
- Company: Join the British and Irish Lions, a leading sports organisation with a passion for rugby.
- Benefits: Flexible working, competitive salary, and the chance to influence women's sport.
- Other info: Work in a dynamic team with opportunities for travel and career growth.
- Why this job: Be part of history with the first-ever Lions Women’s Tour in 2027!
- Qualifications: 5+ years in digital, strong knowledge of women’s sport, and influencer management skills.
The predicted salary is between 40000 - 50000 € per year.
The British and Irish Lions are looking to recruit for a Platforms & Influencer Manager. This role will play a central role in shaping how the Lions connect with fans across the world. Reporting to the Head of Digital and working closely with our Social Media Manager, the successful candidate will oversee the Lions’ website, emerging digital products, and a growing network of creators and influencers. With the first-ever Lions Women’s Tour in 2027 on the horizon, this is a unique opportunity to help shape how a new chapter of Lions history is told and experienced across digital channels. This role is perfect for a creative, innovative digital specialist who understands how fans consume content, knows how to build and activate influencer communities, and thrives in a fast-paced, collaborative environment. You’ll bring strong platform expertise, a passion for women’s sport, and the ability to deliver standout digital campaigns that elevate the Lions brand and reach new audiences.
Roles & Responsibilities
- Overseeing the Lions owned platforms including LionsRugby.com as well as any future platforms such as a Lions App.
- Overseeing the Lions Influencer Programme.
- Developing a network of content creators and planning our activations with them to promote the Lions to new audiences.
- Work alongside our Social Media Manager in developing and managing Lions content for our social channels as well as our database of over 1.7 million fans.
- Support our Social Media Manager in managing our social media channels.
- Responsibility for managing the Lions website and content for digital campaigns and working with our marketing leads on digital fan engagement and digital marketing.
- Working with our commercial and charity partners to deliver their rights on Lions channels.
Core Competencies
- Influencer Management — Deep understanding of the sports creator landscape, with the ability to identify, engage, and activate influencers in ways that expand the Lions’ reach and unlock new audiences.
- Passion for Women’s Sport — A genuine advocate for women’s sport, energised by the opportunity to help shape the digital presence of the first-ever Lions Women’s Tour in 2027.
- Platform Expertise — Proven experience managing digital platforms across web, app, and social, ensuring seamless performance and standout fan experiences.
- Content Leadership — A track record of delivering world-class content and a strong understanding of how fans consume, share, and engage with digital storytelling.
- Team Collaboration — A confident team player who can also lead independent projects, thrive in a hybrid environment, and contribute positively to a high-performing digital team.
- Partner Management — Skilled at presenting to partners, managing expectations, and delivering results.
- Innovation — A creative thinker who brings fresh ideas, new approaches, and innovative digital solutions to elevate the Lions’ presence and impact.
Skills & Experience
- 5+ years’ experience in digital across either platforms, content, web, app, social and or influencers.
- Strong knowledge in women’s sport and rugby.
- In depth knowledge of the content creator and influencer market.
- Experience of planning content campaigns across digital platforms.
- Strong knowledge on web and editorial content.
- Experience of direct content creation on social platforms.
- Strong organisational and project management skills.
Additional Information
- Reports to: Head of Digital
- Contract: Full time; Permanent
- Location: Flexible within UK or Ireland
- If the successful candidate is based in Ireland, they will work from Dublin HQ on a hybrid basis with travel to the UK and internationally as required.
- If the successful candidate is based in the UK they will work primarily from home with regular visits to London and Dublin, alongside travel elsewhere in the UK and internationally as required.
- Commencement: As soon as possible
The British and Irish Lions are an equal opportunities employer.
Platforms & Influencer Manager in London employer: The British & Irish Lions
The British and Irish Lions offer an exciting opportunity for the Platforms & Influencer Manager to thrive in a dynamic and collaborative environment, where creativity and innovation are at the forefront of connecting with fans globally. With a strong commitment to promoting women's sport and a focus on delivering standout digital campaigns, employees benefit from a culture that values teamwork, personal growth, and the chance to shape the future of a historic brand. The flexible working arrangements, whether from Dublin HQ or remotely within the UK, ensure a balanced work-life experience while engaging in meaningful projects that resonate with a passionate audience.
Contact Detail:
The British & Irish Lions Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Platforms & Influencer Manager in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who are already working with influencers or in sports marketing. Attend events, join online forums, and don’t be shy to slide into DMs – you never know who might help you land that dream role!
✨Tip Number 2
Show off your digital skills! Create a portfolio that highlights your best work in managing platforms and influencer campaigns. Use real examples of how you've engaged audiences and driven results – this will make you stand out when we’re looking for someone who can elevate the Lions brand.
✨Tip Number 3
Stay updated on trends in women’s sport and digital marketing. Follow relevant blogs, podcasts, and social media accounts. This knowledge will not only impress us but also help you come up with innovative ideas during interviews that align with our vision for the Lions Women’s Tour.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team and contributing to the exciting journey ahead for the Lions.
We think you need these skills to ace Platforms & Influencer Manager in London
Some tips for your application 🫡
Show Your Passion for Women’s Sport:Make sure to highlight your enthusiasm for women’s sport in your application. We want to see how you can contribute to the Lions Women’s Tour and why this matters to you personally.
Demonstrate Your Digital Expertise:When detailing your experience, focus on your knowledge of digital platforms and influencer management. We’re looking for specific examples that showcase your ability to create standout content and engage audiences.
Be Creative and Innovative:Don’t hold back on sharing your fresh ideas! We love innovative thinkers who can bring new approaches to our digital presence. Use your application to show us how you can elevate the Lions brand.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with the Lions!
How to prepare for a job interview at The British & Irish Lions
✨Know Your Platforms
Make sure you’re well-versed in the various digital platforms the Lions use, especially their website and social media channels. Familiarise yourself with their current content and think about how you could enhance it or introduce new ideas that resonate with fans.
✨Show Your Passion for Women’s Sport
Since this role involves shaping the digital presence for the first-ever Lions Women’s Tour, it’s crucial to express your genuine enthusiasm for women’s sport. Share any relevant experiences or projects that highlight your commitment and understanding of this area.
✨Demonstrate Influencer Savvy
Prepare to discuss your experience with influencer management. Bring examples of successful campaigns you've led, focusing on how you identified and activated influencers to expand reach. This will show you understand the creator landscape and can effectively engage with it.
✨Be a Team Player
Highlight your collaborative skills during the interview. The role requires working closely with the Social Media Manager and other team members, so share examples of how you’ve successfully contributed to team projects in the past, especially in fast-paced environments.
