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- Tasks: Lead innovative marketing strategies to engage and grow one of the largest rugby fanbases.
- Company: Join the British and Irish Lions, a leader in sports marketing and community impact.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal and professional growth.
- Why this job: Make a real difference in sports while connecting with passionate fans and driving meaningful change.
- Qualifications: 5+ years in marketing, strong CRM skills, and a passion for community-driven initiatives.
- Other info: Exciting opportunity to shape fan experiences and contribute to impactful charitable campaigns.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for an experienced and driven Marketing Manager, specialising in Fan Engagement, CRM & Purpose, to lead audience and community strategies across all channels, helping to drive one of the largest fanbases in world rugby and ensuring we not only connect with our fans but also deliver meaningful impact off the field.
You will lead marketing and CRM campaigns that deliver data growth, fan engagement, and insights, that will enable us to further expand, diversify and better understand our audience, to increase value for the Lions, our partners and stakeholders; maximise revenue opportunities; and provide a best-in-class fan experience.
The role also involves leading positive off-pitch impact, from charity partnerships to carbon offsetting, ensuring our values are represented through impactful initiatives and community engagement. This is a key, new appointment within the DMC (Digital, Marketing & Communications) team and an exciting opportunity for a candidate with strong fan engagement and CRM expertise, who has a passion for purpose-driven work in sport. It is a unique opportunity to contribute to both commercial success and community impact.
Responsibilities- In collaboration with the DMC team, develop and deliver integrated multi-channel marketing campaigns across digital, print, PR, OOH, and experiential platforms, to maximise reach, growth, diversity, and engagement.
- Design and implement improved, personalised fan journeys and meaningful experiences within Lions channels (including the wider Lions ecosystem such as Lions Rugby Travel, Lions Rugby Store, and host unions), and on the ground, which improve data growth, retention, engagement, and sentiment.
- In collaboration with the Digital team, identify and execute fan engagement tools and gamification opportunities including regular competitions, which improve data growth, retention, engagement, and sentiment.
- Increase trackable revenue from the Lions fanbase, particularly for Lions Rugby Travel, Lions Rugby Store, events, commercial partners, and any new initiatives.
- Lead the management of agencies on paid digital campaigns, such as display, search, and social.
- Lead collaborations with the rugby community and other sports to increase awareness and fans.
- Manage fan-related correspondence, such as incoming enquiries and outgoing competition prize fulfilment.
- Working with the Social Media Manager, develop and deliver our influencer programme.
- Develop and implement CRM strategies to grow, diversify and engage the Lions fan database across all owned and external touchpoints, extending global reach, with a particular focus on increasing youth, family, cross-sport, and women’s interest segments.
- Own the planning and execution of email marketing campaigns and automations, servicing DMC objectives, maximising Lions Rugby Travel and Lions Rugby Store promotion, and delivering commercial partner rights.
- Manage the relationship with our CRM agency and, with their support, gain a deeper understanding of our fanbase, undertaking extensive segmentation and enrichment, to drive personalised journeys, increasing engagement, retention, and lifetime value, and continually optimising for a best-in-class fan experience.
- Determine research needs and drive a culture of deep consumer understanding that informs decision-making, delivering best-in-class data and insights that support Lions, stakeholder, and commercial partner activity.
- In collaboration with our Digital team and external agencies, develop and deliver exclusive and personalised channel-specific content and assets for our database.
- With support from Lions Legal team, ensure compliance with GDPR and other relevant data protection policies.
- Manage and maximise our People Place Pride (ESSG) programme which includes but is not limited to the below:
- Support the Lions Trust.
- Appoint and manage official charity partners for forthcoming tours and ensure partnership deliverables are met.
- Project manage and deliver charitable campaigns, fundraising initiatives, and community activity aligned with the Lions values, collaborating with Events & Digital to maximise brand awareness and fundraising through events, and amplify stories through Lions platforms.
- Seek new opportunities for purpose-driven campaigns and community engagement around the Tour and its legacy, including managing a programme of in-country activity.
- Appoint and manage our official artist for forthcoming tours and work with Commercial to maximise retail opportunities.
- Project manage our environmental activities, such as the integration of carbon offsetting into official travel packages.
- Support the Head of Marketing on any other initiatives as required that align with our key marketing pillars and KPIs.
- Monitor, analyse and report on KPIs, using insights to drive continuous improvement.
- 5+ years’ marketing experience, ideally within sport or entertainment industries.
- 3+ years’ management experience.
- Experience of driving fan growth and retention.
- Experience of working with fan engagement tools and gamification.
- Strong working knowledge of CRM platforms (e.g. Salesforce) and experience using analytics tools and dashboards to deliver business insights.
- Experience in planning and executing segmented and personalised email campaigns with experience writing copy optimised for email.
- Knowledge of GDPR-compliant practices.
- A passion for using sport as a platform for good, and experience managing charity/community/environment initiatives.
- Strong organisational and project management skills.
- Excellent communication and stakeholder management skills.
- Ability to work under pressure in a fast-paced, deadline-driven environment.
- A collaborative team player who is equally able to work autonomously, demonstrating initiative, proactivity, and decision-making abilities.
- Experience working in rugby, major sports events, or tours.
- Experience of working in women’s sport.
- Understanding of fan engagement trends in sport and digital innovation.
- Familiarity leading paid digital marketing and media planning.
- Experience of working with influencers.
The British and Irish Lions are an equal opportunities employer.
Marketing Manager in London employer: The British & Irish Lions
Contact Detail:
The British & Irish Lions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing campaigns, fan engagement strategies, and any cool projects you've worked on. This is your chance to shine and demonstrate how you can bring value to the team.
✨Tip Number 3
Prepare for interviews by researching the company and its values. Be ready to discuss how your experience aligns with their mission, especially around fan engagement and community impact. Tailor your answers to show you’re not just a fit for the role, but for the culture too!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team. Let’s make it happen together!
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in fan engagement and CRM, and don’t forget to sprinkle in some examples of how you've driven audience strategies in the past.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for purpose-driven work in sport and how you can contribute to our mission at StudySmarter. Be genuine and let your personality come through!
Showcase Relevant Experience: When detailing your experience, focus on specific campaigns or projects that demonstrate your skills in marketing and fan engagement. We want to see how you've made an impact in previous roles, so be sure to include metrics where possible!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're keen and ready to join the team!
How to prepare for a job interview at The British & Irish Lions
✨Know Your Audience
Before the interview, dive deep into understanding the fanbase of the British and Irish Lions. Familiarise yourself with their values, community initiatives, and recent campaigns. This will not only show your genuine interest but also help you tailor your responses to align with their mission.
✨Showcase Your CRM Expertise
Be ready to discuss specific CRM strategies you've implemented in the past. Prepare examples that highlight how you've driven fan engagement and retention through personalised journeys. Use data to back up your successes, as numbers speak volumes in marketing.
✨Passion for Purpose-Driven Work
This role is all about making a positive impact off the pitch. Share your experiences related to charity partnerships or community engagement initiatives. Highlight any projects where you've used sport as a platform for good, as this aligns perfectly with their values.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific situations, like increasing youth engagement or managing a crisis in fan communication. Think through potential scenarios beforehand and outline your strategic approach, demonstrating your problem-solving skills and creativity.