At a Glance
- Tasks: Own your territory, build relationships, and drive brand success in a dynamic environment.
- Company: Join British American Tobacco, a global leader in multi-category products.
- Benefits: Enjoy autonomy, career growth, and a supportive team culture.
- Other info: Embrace diversity and inclusion in a company recognised as a Global Top Employer.
- Why this job: Make a real impact on brand growth while developing your commercial skills.
- Qualifications: Sales or trade marketing experience with strong communication skills.
The predicted salary is between 36000 - 60000 £ per year.
BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry. To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American Tobacco UK has an exciting opportunity for a Territory Manager in Stoke Newington, London. Are you ready to take ownership of your own territory, build strong relationships with retailers, and drive the success of globally recognized brands? We’re looking for a Territory Manager to join our UK Sales team at BAT. In this role, you’ll be the face of our brands in your area, driving growth by executing trade and brand activities, managing key retail partnerships, and seizing new business opportunities. This is a field-based role with high autonomy — ideal for someone with strong people skills, commercial drive, and a passion for making an impact in a fast-moving environment.
Your key responsibilities will include:
- Own and manage your assigned geographical territory of independent and symbol stores.
- Build and maintain strong relationships with retailers, ensuring loyalty and trade support.
- Execute trade and brand marketing plans (distribution, visibility, display, dialogue) with excellence.
- Identify new business opportunities and unconventional channels to grow market share.
- Ensure products are well-stocked, correctly displayed, and aligned with company guidelines.
- Track competitor activity and implement visibility plans (e.g., backwalls, counter-top units).
- Manage orders, budgets, and reports efficiently, ensuring compliance with BAT standards.
- Act as the key link between BAT and the trade, providing education and digital tool adoption.
What are we looking for?
- Relevant experience in sales, trade marketing, or account management (FMCG experience is a plus).
- Strong communication, negotiation, and relationship-building skills.
- Commercially minded with a drive to achieve sales and distribution targets.
- Excellent time management and ability to work independently.
- Willingness to travel extensively within your territory (95%).
- Basic IT skills and good command of English.
What we offer you?
- The chance to own your territory and make a measurable impact on brand growth.
- Exposure to leading FMCG sales and trade marketing practices.
- Autonomy, responsibility, and the opportunity to develop negotiation and commercial skills.
- A supportive team environment with opportunities for growth and career progression.
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions. At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture. Come bring your difference and see what is possible for you at BAT.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.
Territory Manager: Stoke Newington, London employer: The British American Tobacco Group
British American Tobacco UK is an exceptional employer, offering a dynamic work environment where Territory Managers can thrive. With a strong focus on employee growth and inclusivity, BAT provides autonomy in managing your own territory while fostering collaboration and support within the team. The company is recognised as a Global Top Employer, ensuring excellent working conditions and opportunities for career progression, making it an ideal place for those looking to make a meaningful impact in the fast-paced FMCG sector.
Contact Details:
The British American Tobacco Group Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Territory Manager: Stoke Newington, London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Territory Manager: Stoke Newington, London at The British American Tobacco Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including The British American Tobacco Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a Territory Manager: Stoke Newington, London. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Territory Manager: Stoke Newington, London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for The British American Tobacco Group:When writing your cover letter, make sure to tailor your message specifically for The British American Tobacco Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at The British American Tobacco Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show The British American Tobacco Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show The British American Tobacco Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with The British American Tobacco Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
