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- Tasks: Own your territory, build relationships, and drive brand success.
- Company: Join British American Tobacco, a global leader in multi-category products.
- Benefits: Autonomy, competitive salary, career growth, and supportive team culture.
- Why this job: Make a real impact on brand growth in a fast-paced environment.
- Qualifications: Sales experience, strong communication skills, and a commercial mindset.
- Other info: Embrace diversity and inclusivity in a dynamic workplace.
The predicted salary is between 36000 - 60000 £ per year.
BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry. To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American Tobacco UK has an exciting opportunity for a Territory Manager in Greater West London. Are you ready to take ownership of your own territory, build strong relationships with retailers, and drive the success of globally recognized brands? We're looking for a Territory Manager to join our UK Sales team at BAT. In this role, you'll be the face of our brands in your area, driving growth by executing trade and brand activities, managing key retail partnerships, and seizing new business opportunities. This is a field-based role with high autonomy — ideal for someone with strong people skills, commercial drive, and a passion for making an impact in a fast-moving environment.
Responsibilities
- Own and manage your assigned geographical territory of independent and symbol stores.
- Build and maintain strong relationships with retailers, ensuring loyalty and trade support.
- Execute trade and brand marketing plans (distribution, visibility, display, dialogue) with excellence.
- Identify new business opportunities and unconventional channels to grow market share.
- Ensure products are well-stocked, correctly displayed, and aligned with company guidelines.
- Track competitor activity and implement visibility plans (e.g., backwalls, counter-top units).
- Manage orders, budgets, and reports efficiently, ensuring compliance with BAT standards.
- Act as the key link between BAT and the trade, providing education and digital tool adoption.
What are we looking for?
- Relevant experience in sales, trade marketing, or account management (FMCG experience is a plus).
- Strong communication, negotiation, and relationship-building skills.
- Commercially minded with a drive to achieve sales and distribution targets.
- Ability to manage multiple campaign objectives.
- Excellent time management and ability to work independently.
- Willingness to travel extensively within your territory (95%).
- Basic IT skills and good command of English.
What we offer you?
- The chance to own your territory and make a measurable impact on brand growth.
- Exposure to leading FMCG sales and trade marketing practices.
- Autonomy, responsibility, and the opportunity to develop negotiation and commercial skills.
- A supportive team environment with opportunities for growth and career progression.
Why join BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions. At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture. Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here. We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.
Territory Manager - Greater West London employer: The British American Tobacco Group
Contact Detail:
The British American Tobacco Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Territory Manager - Greater West London
✨Tip Number 1
Get to know the company inside out! Research BAT's products and values, especially their mission to reduce health impacts. This will help you connect your experience with their goals during interviews.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn to gain insights about the role and company culture. A personal connection can give you an edge in the hiring process.
✨Tip Number 3
Prepare for situational questions! Think of examples from your past experiences where you've built relationships or driven sales. Show how you can bring that same energy to managing your territory at BAT.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the BAT team and ready to make an impact.
We think you need these skills to ace Territory Manager - Greater West London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see that you're excited about the opportunity to drive brand growth and build relationships in Greater West London.
Tailor Your Experience: Make sure to highlight relevant experience in sales or account management. We’re looking for someone who can manage their territory effectively, so share specific examples of how you've done this in the past!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the Territory Manager role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and get you started on this exciting journey with BAT.
How to prepare for a job interview at The British American Tobacco Group
✨Know Your Territory
Before the interview, take some time to research Greater West London. Familiarise yourself with the key retailers in the area and understand their needs. This will help you demonstrate your knowledge of the market and show that you're ready to take ownership of your territory.
✨Showcase Your People Skills
As a Territory Manager, building strong relationships is crucial. Prepare examples of how you've successfully managed relationships in previous roles. Think about specific situations where your communication and negotiation skills made a difference, and be ready to share these stories during the interview.
✨Demonstrate Commercial Acumen
BAT is looking for someone commercially minded. Be prepared to discuss how you've driven sales or executed marketing plans in the past. Bring data or metrics to back up your achievements, as this will illustrate your ability to meet sales and distribution targets effectively.
✨Prepare for Autonomy
This role offers a lot of independence, so it's important to convey your ability to work autonomously. Think of examples where you've successfully managed your time and priorities without direct supervision. Highlight your organisational skills and how you can thrive in a fast-paced environment.
