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For Companies At a Glance
- Tasks: Drive brand growth and market share through strategic retailer engagement and marketing activities.
- Company: Join British American Tobacco, a leader in creating a smokeless world.
- Benefits: Flexible location, competitive salary, and opportunities for personal and professional growth.
- Why this job: Be part of a transformative journey and make a real impact in the industry.
- Qualifications: Strong sales skills and a passion for building relationships with retailers.
- Other info: Dynamic role with extensive travel and excellent career advancement opportunities.
The predicted salary is between 36000 - 60000 £ per year.
BAT is evolving at pace into a global multi‑category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
ROLE SUMMARY
The Territory Manager plays a crucial role in executing brand and trade cycle plans with excellence to drive Share of Market (SOM) growth, volume, and brand activations in outlets. This position involves close engagement with retailers and staff, embodying the image, values, and culture of the company, British American Tobacco (BAT). The Territory Manager is responsible for fostering trade support and loyalty for BAT brands through effective implementation of trade and brand marketing activities. Manage relationships with key retailers and ensure targets are met.
Core Relationships
- Internally – Head of IS&V, Regional Manager, Area Sales Manager, Trade Ops
- Externally – Independents and Symbols, Wholesalers and Distributives (including C&C)
Geographic Scope UK
Travel Required 95%
ACCOUNTABILITIES
- Single ownership of newly formed geographical territory for all Independent and Symbol stores selling nicotine.
- Implement Trade and Brand Marketing activities and programs (Distribution, Display & Dialogue) within the assigned territory, ensuring excellence in execution.
- Adhere to cycle plan activities with a focus on distribution, display, and dialogue to drive brand growth.
- Independently plan daily/weekly/monthly cycle visits to conduct commercial visits and ensure regular coverage of the territory.
- Visibility drive – Competition visibility tracking, identifying opportunities, negotiation to secure visibility and support or deployment of visibility plans (Backwalls, counter-top units, etc.).
- Ensure that the right level of stock for each BAT reference is available within the points of sale and that the product display is in line with company planograms and specifications.
- Manage customer orders and achieve set objectives using tools and merchandising provided by the company.
- Business Development – Identifying growth opportunities in Territory beyond covered outlets (Coverage of unconventional channels).
- Execute the Trade Coverage Plan, ensuring agreed coverage and call frequency align with the itinerary and guidelines of the Area Sales Manager.
- Identify opportunities and create plans for all sales channels in the area to maximize market penetration.
- Manage and streamline one's own Zone budget for scheduled cycle activities.
- Establish close engagement with key business partners to gain high levels of trade support and loyalty.
- Enhance understanding of the trading environment in collaboration with retailers and staff.
- Ensure customer education on all digital and non-digital tools available to ensure the correct execution of business activities/procedures required.
- Complete internal reports for expenses such as gas, parking tickets, and vehicle stock, following BAT procedures.
- Ensure compliance with laws and regulations related to environmental protection, safety at work, fire protection, and internal Environmental, Health, and Safety (EHS) standards and procedures of the BAT group.
- Maintain accurate and updated databases of outlets, ensuring ownership and accuracy of information.
- Connect daily with central teams.
Territory Manager - flexible location employer: The British American Tobacco Group
Contact Detail:
The British American Tobacco Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Territory Manager - flexible location
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for those interviews! Research BAT’s values and culture, and think about how your experience aligns with their mission of creating A Better Tomorrow™. Practice common interview questions and have your own ready to show your interest.
✨Tip Number 3
Follow up after interviews! A quick thank you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit for the Territory Manager position.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll find all the latest opportunities directly from BAT, so you won’t miss out on any exciting roles.
We think you need these skills to ace Territory Manager - flexible location
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about joining BAT and contributing to a smokeless world. Share why this mission resonates with you.
Tailor Your CV: Make sure your CV is tailored to the Territory Manager role. Highlight relevant experience in sales and brand marketing, and don’t forget to mention any specific achievements that demonstrate your ability to drive market growth.
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate straightforward communication, so avoid jargon and focus on what makes you a great fit for the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll find all the details you need about the position there!
How to prepare for a job interview at The British American Tobacco Group
✨Know Your Territory
Before the interview, research the specific territory you'll be managing. Understand the local market dynamics, key retailers, and any unique challenges they face. This knowledge will help you demonstrate your readiness to hit the ground running.
✨Showcase Your Sales Skills
Prepare to discuss your previous sales experiences in detail. Use the STAR method (Situation, Task, Action, Result) to structure your answers. Highlight how you've successfully executed trade and brand marketing activities in the past, as this aligns with the role's responsibilities.
✨Engage with BAT's Vision
Familiarise yourself with BAT's mission of creating A Better Tomorrowâ„¢. Be ready to articulate how your personal values align with this vision and how you can contribute to building a smokeless world through effective brand activations.
✨Prepare Questions for Them
Interviews are a two-way street! Prepare insightful questions about the company's culture, expectations for the Territory Manager role, and how success is measured. This shows your genuine interest in the position and helps you assess if it's the right fit for you.
