At a Glance
- Tasks: Lead the design of intuitive interfaces for smart electronic devices and collaborate with cross-functional teams.
- Company: Join British American Tobacco, a forward-thinking company shaping a smokeless future.
- Benefits: Enjoy a competitive bonus, diverse health plans, flexible holidays, and growth opportunities.
- Other info: Diverse and inclusive workplace with a focus on continuous improvement and career progression.
- Why this job: Make a real impact in UX design for innovative embedded devices and enhance user experiences.
- Qualifications: 8+ years in UI/UX design, especially for embedded devices, with strong collaboration skills.
The predicted salary is between 55000 - 65000 £ per year.
BAT is evolving at pace into a global multi-category business. Our purpose is to create a Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together.
British American Tobacco United Kingdom has an exciting opportunity for a Senior UX/UI Designer – Embedded Devices (HMI) in London / South Hampton. As a Senior UX/UI Designer – Embedded Devices (HMI) within the Device UX Design team, you will lead the design of intuitive and visually compelling interfaces for our small smart electronic devices, including constrained embedded interfaces. Please note: This role focuses on embedded/device UX. Applications with only web or mobile app experience will not be considered.
Your key responsibilities will include:
- Lead the design of digital, virtual and physical UI components for small-form‑factor devices, ensuring experiences meet user and product requirements.
- Produce wireframes, visual designs and prototypes, tailoring them for constrained hardware environments, animations and mockups that clearly express interaction intent.
- Support user research and usability studies, including testing on physical device prototypes, and use insights to iterate and refine the design.
- Partner with developers and firmware/hardware engineers to ensure UI concepts translate into robust, high‑quality implementations.
- Maintain alignment with key stakeholders through clear communication, documentation and regular updates.
- Engage across industrial design, brand, research and engineering teams, ensuring device UX integration throughout the 4D product development process.
What are we looking for:
- Bachelor’s degree in Interaction Design, Graphic Design or a related field.
- 8+ years of experience in UI/UX design, with a focus on embedded or physical device UX, ideally within consumer electronics or small digital devices.
- Experience collaborating with hardware and firmware teams, developers, product managers and other cross‑functional partners.
- High proficiency with Figma, Adobe After Effects, Illustrator and prototyping tools such as Protopie or equivalents.
- Ability to build strong partnerships across teams and influence decision‑making.
- Solid project management skills with experience juggling multiple workstreams.
- Strong portfolio showcasing visually appealing, user‑friendly interfaces, with a focus on device‑based UX and clear interaction design thinking.
What we offer you:
- Market‑leading annual performance bonus (subject to eligibility).
- Diverse health plans, work‑life balance initiatives, transportation support and a flexible holiday plan with additional incentives.
- Opportunity for internal advancement with a clear career progression framework.
- Access to online learning platforms and personalized growth programs.
- Continuous improvement culture with a supportive environment for change.
Why join BAT:
We celebrate diversity and inclusion, ensuring a workplace free of discrimination on the basis of gender, sexual orientation, marital status, gender reassignment, race, religion, ethnicity, nationality, disability, age, skills or background. We are a Disability Confident Employer and provide reasonable adjustments for applicants and employees during the recruitment process to ensure everyone can perform at their best. We encourage all career paths and support re‑entry through our Global Returners program.
Senior UX/UI Designer - Embedded Devices (HMI) employer: The British American Tobacco Group
British American Tobacco is an exceptional employer, offering a dynamic work environment in London/Southampton where innovation meets purpose. As a Senior UX/UI Designer, you will thrive in a culture that champions diversity and inclusion, with access to market-leading benefits, flexible work-life initiatives, and robust career progression opportunities. Join us in shaping a Better Tomorrow™ while collaborating with cross-functional teams to create cutting-edge user experiences for embedded devices.
Contact Details:
The British American Tobacco Group Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior UX/UI Designer - Embedded Devices (HMI)
✨Show Off Your Portfolio
In the world of UX/UI design, your portfolio speaks volumes! Make sure it's packed with your best work and showcases your process, not just the final product. We want to see how you tackle design challenges, so consider adding case studies that reflect your thought process and user-centric approach.
✨Get Involved in Design Communities
Jump into local or online design meetups and workshops! Places like UXPA or local design events can be goldmines for networking and learning. Plus, mingling with fellow designers can introduce you to potential job openings that might not be listed elsewhere.
✨Tailor Your Applications
When you find a role that excites you, like the one at The British American Tobacco Group for a Senior UX/UI Designer - Embedded Devices (HMI), make your application count! Highlight specific projects and skills that directly relate to the job description. Hiring managers are looking for candidates who fit into their specific team, so show them you’re the one!
✨Leverage Social Media
Don't underestimate the power of social media in finding a UX/UI design job! Follow design leaders on platforms like Twitter or Instagram, share your work, and engage in conversations. It’s a great way to get noticed by recruiters and even catch wind of openings at companies like The British American Tobacco Group before they go live!
We think you need these skills to ace Senior UX/UI Designer - Embedded Devices (HMI)
Some tips for your application 🫡
Showcase Your Design Process:When you're applying for a UX/UI Design role like Senior UX/UI Designer - Embedded Devices (HMI) at The British American Tobacco Group, make sure to include examples that clearly highlight your design process. We want to see not just the final product but also the journey that led you there—wireframes, user personas, and iterations demonstrate your thought process and user-centric approach!
Tailor Your Portfolio:A tailor-made portfolio is crucial for a full-time design role! Curate your best projects that align with the kind of work The British American Tobacco Group does. We suggest including 3-5 case studies that showcase a variety of skills such as wireframing, prototyping, and user testing to really make your application pop.
Craft a Compelling Cover Letter:Your cover letter should not just be a summary of your CV. Use it to express why you’re excited about UX/UI Design and what draws you specifically to The British American Tobacco Group. Mention any relevant experience, tools you’re proficient in (like Sketch or Figma), and how you can contribute to their projects.
Highlight Collaboration Skills:In the world of UX/UI Design, teamwork is crucial. Make sure to highlight any past experiences where you worked in cross-functional teams. Illustrate how you communicated design decisions and listened to feedback, as this will resonate well with the culture at The British American Tobacco Group.
How to prepare for a job interview at The British American Tobacco Group
✨Show Off Your Portfolio
When you're gunning for a full-time UX/UI design role, your portfolio is your best friend! Make sure you've got a solid selection of your work, showcasing not just the final designs, but the process behind them—think wireframes, user flows, and any user research you've conducted. During the interview with The British American Tobacco Group, be prepared to discuss your design decisions and how they solve specific user problems.
✨Prepare for Design Challenges
Expect to face some practical design tasks during your interview. The British American Tobacco Group might ask you to tackle a quick design challenge or critique an existing interface. Brush up on your problem-solving skills and try to articulate your thought process as you work through these scenarios. Showing how you approach a design problem is just as important as the final output!
✨Know the Tools of the Trade
Familiarise yourself with the tools commonly used in the industry—figma, Adobe XD, or Sketch should be second nature to you. Be ready to discuss your preferred tools during the interview and how they've shaped your design process at previous positions. This knowledge could give you an edge at The British American Tobacco Group!
✨Show Passion for User Experience
In a full-time UX/UI design role, having a genuine passion for improving user interactions can set you apart. Be prepared to share instances when you went above and beyond to ensure a great user experience in your previous projects. This will demonstrate that you’re not just a designer, but a user advocate, which is exactly what The British American Tobacco Group is looking for.
