Senior Brand Manager

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry. To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco has an exciting opportunity for an Area Senior Brand Manager in London, UK. Within our Western Europe Area (WEA) team, we are looking for a WEA Senior Brand Manager, focusing on developing and managing an innovative portfolio of new category products for adult consumers. It’s a varied and exciting role working on a core segment of the business.

The WEA Senior Brand Manager will aim to create long term brand equity and profitability for their brand, requiring strong leadership and communication skills. Please note that this is not an actual opening, but a chance for us to reach out and engage with talented future individuals. If you are interested, please apply and we will contact you should an opportunity suited to your capabilities arise.

Your responsibilities will include:

• Supporting the Head of Category in driving development of Western Europe Area’s new category portfolio strategy & Brand plans, identifying key opportunities, ensuring competitive advantage in priority consumer segments and recognizing brand roles and their destination.
• Managing the healthy commercial growth of brand - project management, pricing and channel strategies in line with target consumer segments.
• Overseeing overall category performance in markets in scope: ensuring regular performance and commercial KPIs/P&L review, highlighting key bottlenecks, orchestrating corrective actions across the organization.
• Adapting central/area portfolio and communication strategy to local needs, supporting and consulting local markets in execution.
• In close collaboration with the Strategic Planning and Insights team, using market insights and consumer research to make informed decisions and proactively exploring category to drive brand plans.
• Coordinating the development and execution of all annual brand plans ensuring that allocation of objectives and spends are in line with portfolio definition and high-level set of programs are defined for the brand in line with its agreed role in the portfolio.
• Building strong working relationships with end-market activation & trade leads to ensure strategy and plans are in line with global strategies and are effectively deployed by markets in line with local needs.
• Developing a well-trained and motivated team capable of delivering against the business objectives.

What are we looking for:

The job holder will be a Marketing professional with expertise in insights and conceptualising strategic plans and with solid knowledge in all aspects of Product Development and Quality. Essential background will include:

• Experience of working in a highly regulated FMCG environment.
• Solid knowledge of product attributes and ways of working (Vapour product design, e.g. ingredients & flavourings and their effects on consumption quality and consumer satisfaction, packaging development).
• Excellent interpersonal and communication skills, able to influence key stakeholders at a senior level and capable of conveying complex requirements across the organisation whilst considering cultural differences and cross-functional considerations.
• Fluent English Speaker.
• Significant brand marketing experience – a proven record of managing brands in a fast-paced FMCG environment.
• Strategic thought leadership and commercial acumen with the ability to manage the P&L.
• Proven track record on New Product Development with success.
• Experience in working with and creating strategies for premium brands.
• Demonstrated mindset and ability to work in a fast-paced and ever-changing environment.

What we offer you?

We offer a market leading annual performance bonus (subject to eligibility). Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.

Your journey with us isn’t limited by boundaries; it’s propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn’t just a statement – it’s a reality we’re eager to build together. Seize the opportunity and own your development; your next chapter starts here. You’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills.

We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions. At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles.

We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives. We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.

Come bring your difference and see what is possible for you at BAT. We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.