Territory Manager - Greater West London in Richmond

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry. To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco UK has an exciting opportunity for a Territory Manager in Greater West London. Are you ready to take ownership of your own territory, build strong relationships with retailers, and drive the success of globally recognized brands? We’re looking for a Territory Manager to join our UK Sales team at BAT. In this role, you’ll be the face of our brands in your area, driving growth by executing trade and brand activities, managing key retail partnerships, and seizing new business opportunities. This is a field-based role with high autonomy — ideal for someone with strong people skills, commercial drive, and a passion for making an impact in a fast-moving environment.

• Own and manage your assigned geographical territory of independent and symbol stores.
• Build and maintain strong relationships with retailers, ensuring loyalty and trade support.
• Execute trade and brand marketing plans (distribution, visibility, display, dialogue) with excellence.
• Identify new business opportunities and unconventional channels to grow market share.
• Ensure products are well-stocked, correctly displayed, and aligned with company guidelines.
• Track competitor activity and implement visibility plans (e.g., backwalls, counter-top units).
• Manage orders, budgets, and reports efficiently, ensuring compliance with BAT standards.
• Act as the key link between BAT and the trade, providing education and digital tool adoption.

• Relevant experience in sales, trade marketing, or account management (FMCG experience is a plus).
• Strong communication, negotiation, and relationship-building skills.
• Commercially minded with a drive to achieve sales and distribution targets.
• Ability to manage multiple campaign objectives.
• Excellent time management and ability to work independently.
• Willingness to travel extensively within your territory (95%).
• Basic IT skills and good command of English.

• The chance to own your territory and make a measurable impact on brand growth.
• Exposure to leading FMCG sales and trade marketing practices.
• Autonomy, responsibility, and the opportunity to develop negotiation and commercial skills.
• A supportive team environment with opportunities for growth and career progression.

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions. At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture. Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here. We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.