At a Glance
- Tasks: Lead the design of intuitive interfaces for smart electronic devices and collaborate with cross-functional teams.
- Company: Join British American Tobacco, a forward-thinking company shaping a smokeless future.
- Benefits: Enjoy a competitive bonus, diverse health plans, flexible holidays, and career growth opportunities.
- Other info: Dynamic culture focused on continuous improvement and personal development.
- Why this job: Make a real impact on innovative device designs while working in a supportive and inclusive environment.
- Qualifications: 8+ years in UI/UX design, especially for embedded devices, with strong collaboration skills.
The predicted salary is between 55000 - 65000 £ per year.
BAT is evolving at pace into a global multi-category business. Our purpose is to create a Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together.
British American Tobacco United Kingdom has an exciting opportunity for a Senior UX/UI Designer – Embedded Devices (HMI) in London / South Hampton. As a Senior UX/UI Designer – Embedded Devices (HMI) within the Device UX Design team, you will lead the design of intuitive and visually compelling interfaces for our small smart electronic devices, including constrained embedded interfaces.
Please note: This role focuses on embedded/device UX. Applications with only web or mobile app experience will not be considered.
Your key responsibilities will include:
- Lead the design of digital, virtual and physical UI components for small-form‑factor devices, ensuring experiences meet user and product requirements.
- Produce wireframes, visual designs and prototypes, tailoring them for constrained hardware environments, animations and mockups that clearly express interaction intent.
- Support user research and usability studies, including testing on physical device prototypes, and use insights to iterate and refine the design.
- Partner with developers and firmware/hardware engineers to ensure UI concepts translate into robust, high‑quality implementations.
- Maintain alignment with key stakeholders through clear communication, documentation and regular updates.
- Engage across industrial design, brand, research and engineering teams, ensuring device UX integration throughout the 4D product development process.
What are we looking for:
- Bachelor’s degree in Interaction Design, Graphic Design or a related field.
- 8+ years of experience in UI/UX design, with a focus on embedded or physical device UX, ideally within consumer electronics or small digital devices.
- Experience collaborating with hardware and firmware teams, developers, product managers and other cross‑functional partners.
- High proficiency with Figma, Adobe After Effects, Illustrator and prototyping tools such as Protopie or equivalents.
- Ability to build strong partnerships across teams and influence decision‑making.
- Solid project management skills with experience juggling multiple workstreams.
- Strong portfolio showcasing visually appealing, user‑friendly interfaces, with a focus on device‑based UX and clear interaction design thinking.
What we offer you:
- Market‑leading annual performance bonus (subject to eligibility).
- Diverse health plans, work‑life balance initiatives, transportation support and a flexible holiday plan with additional incentives.
- Opportunity for internal advancement with a clear career progression framework.
- Access to online learning platforms and personalized growth programs.
- Continuous improvement culture with a supportive environment for change.
Why join BAT:
We celebrate diversity and inclusion, ensuring a workplace free of discrimination on the basis of gender, sexual orientation, marital status, gender reassignment, race, religion, ethnicity, nationality, disability, age, skills or background. We are a Disability Confident Employer and provide reasonable adjustments for applicants and employees during the recruitment process to ensure everyone can perform at their best. We encourage all career paths and support re‑entry through our Global Returners program.
Senior UX/UI Designer - Embedded Devices (HMI) in London employer: The British American Tobacco Group
British American Tobacco is an exceptional employer, offering a dynamic work environment in London/Southampton where innovation meets purpose. As a Senior UX/UI Designer, you will thrive in a culture that champions diversity and inclusion, while enjoying market-leading benefits, flexible work-life initiatives, and robust career progression opportunities. Join us to shape the future of embedded device design and contribute to our mission of creating a Better Tomorrow™.
Contact Details:
The British American Tobacco Group Recruitment Team
