Senior Growth Capabilities Manager in London

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

In this key role, you will leverage your financial expertise while applying your commercial insight, going beyond financial acumen to develop a deep understanding of the commercial side of the business. You will lead the design, deployment, and embedding of Revenue Growth Management (RGM) and Marketing Spend Effectiveness capabilities across the Western Europe region, driving strategic alignment with global frameworks while enabling local execution to unlock sustainable growth.

Your key responsibilities will include:

• Strategic Leadership: Drive RGM and MSE integration into business planning and execution across markets. Focus on developing growth capabilities in line with business needs.
• Capability Development: Conduct market maturity assessments and develop capability roadmaps to move the markets forward in terms of growth capabilities, keeping an eye on the present needs but also anticipating what the business needs in the future.
• Understanding of the different levers of RGM: Price, promotion, Assortment and TCI.
• Understanding of the concepts of MSE not only focusing on the Short Term ROI but also understanding the LT impacts of our investment touchpoints.
• Operational Excellence: Demonstrate thorough understanding of business in multiple geographies. Have a data driven, objective mindset and demonstrate curiosity and drive to introduce new concepts, analysis and bring the business along in the journey.
• Cross-Functional Collaboration: Align growth strategies with Finance, Marketing, and Commercial teams while sharing best practices globally. Influence Area and EM Leadership Teams on the merit of capabilities developed and encourage adoption. Work in alignment with commercial finance area leads ensuring synergies between the different streams.

What are we looking for?

• Experience in leading growth capability and change initiatives across multiple markets.
• Proven expertise in pricing, assortment, trade terms, and promotional strategies.
• Strong background in consumer-driven investment strategies.
• Ability to manage cross-functional projects and embed new operating models.
• Deep knowledge of Revenue Growth Management (RGM) and Marketing Spend Effectiveness (MSE) frameworks.
• Advanced analytical and project management skills, with the ability to articulate financial strategy and results.
• Excellent stakeholder engagement, influencing, and team leadership capabilities.
• Proficiency in digital and analytical tools, with the ability to work effectively in a fast-paced and ambiguous environment.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility).
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together.
• Seize the opportunity and own your development; your next chapter starts here. You’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions. At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture. Come bring your difference and see what is possible for you at BAT.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.