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- Tasks: Manage key accounts, develop strategies, and track performance to achieve commercial goals.
- Company: Join BAT, a global leader committed to creating a smokeless world and fostering inclusivity.
- Benefits: Enjoy a competitive bonus, flexible holidays, health plans, and personal growth opportunities.
- Why this job: Be part of a transformative environment that values collaboration and empowers your career progression.
- Qualifications: Experience in account management, strong analytical skills, and excellent communication abilities required.
- Other info: We support diverse backgrounds and offer adjustments for applicants needing accommodations.
The predicted salary is between 36000 - 60000 £ per year.
BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
To work with the grocery Channel Manager through the management of an account portfolio and the generation and execution of Account Plans which deliver volume, market share and other commercial objectives aligned with the TM&D / Brand strategies through the achievement of Availability, Visibility, Dialogue & Activation. Effectively manage Key Account budgets, support pricing & own / drive further improvement in Key Account processes. Actively engage / support Finance team and other cross functional teams to deliver optimal level of results for the business. Ensuring optimal deployment of both human and financial resources.
Your key responsibilities will include:
- Account Portfolio Management: Oversee key account portfolios, tracking budgets, forecasts, and actuals, ensuring efficient financial resource use and timely reporting with Finance.
- Strategic Account Planning: Develop and manage SMART objectives for new and existing accounts aligned with company, function, and departmental strategies.
- Commercial Execution: Deliver against agreed KPIs (Availability, Visibility, Dialogue, Activation, Market Share & Volume) and ensure adherence to BAT/account systems for execution excellence.
- Performance & Market Analysis: Monitor account performance and market trends through data and consumer insights to identify growth opportunities and address challenges.
- Stakeholder & Relationship Management: Build strong relationships with trade partners and internal stakeholders, ensuring effective communication and alignment.
- Performance Reviews & Strategy Realignment: Conduct regular account reviews, adjusting contact and engagement strategies to optimize results.
- Compliance & Governance: Ensure alignment with BAT’s CSR principles, marketing standards, pricing communication protocols, and development planning processes.
- Continuous Improvement & Development: Support Key Account Managers in BAU processes while focusing on personal skill and leadership development through identified training needs.
What are we looking for?
- Account/Category Management Experience: Previous experience in account or category management with a strong grasp of UK retail dynamics and consumer behavior.
- Commercial Acumen: Strong analytical skills, commercial awareness, and ability to operate in a challenging environment balancing account demands with business objectives.
- Communication & Negotiation: High-level written, verbal, and negotiation skills, with the ability to create adaptive solutions based on evolving market conditions.
- Strategic Thinking: Ability to understand and contribute to brand and trade marketing strategies, customer structures, KPIs, and strategic goals.
- Goal-Oriented & Vision-Aligned: Demonstrates commitment to company vision and strategy, setting and pursuing ambitious targets for self and stakeholders.
- Retail & Supply Chain Insight: Deep understanding of retail channels, account roles, routes to market, and internal/external supply chain functions.
- Technical Proficiency: Proficient in Microsoft Office with high attention to detail; full driving license required.
- Education (Preferred): Bachelor’s degree preferred but not essential for the role.
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn\’t limited by boundaries; it\’s propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn\’t just a statement – it\’s a reality we\’re eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You\’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here .
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.
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Key Account Executive - Grocery & Convenience employer: The British American Tobacco Group
Contact Detail:
The British American Tobacco Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Key Account Executive - Grocery & Convenience
✨Tip Number 1
Familiarise yourself with the grocery and convenience sector in the UK. Understanding the latest trends, consumer behaviour, and key players will help you engage in meaningful conversations during interviews and demonstrate your commercial acumen.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in account management. Attend relevant events or join online forums to build connections that could provide insights or even referrals for the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed accounts or driven sales growth in previous roles. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
✨Tip Number 4
Showcase your strategic thinking skills by being ready to discuss how you would approach account planning and performance analysis for BAT. Think about how you can align your strategies with their vision of creating a smokeless world.
We think you need these skills to ace Key Account Executive - Grocery & Convenience
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in account or category management, particularly within the UK retail sector. Use specific examples that demonstrate your understanding of consumer behaviour and commercial acumen.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for BAT's mission to create a smokeless world. Clearly outline how your skills in strategic thinking and stakeholder management align with the responsibilities of the Key Account Executive role.
Highlight Key Achievements: When detailing your previous roles, focus on quantifiable achievements related to KPIs such as market share growth, budget management, and successful account planning. This will showcase your ability to deliver results.
Showcase Communication Skills: Since strong communication and negotiation skills are crucial for this role, consider including examples of successful negotiations or presentations you've conducted. This will help demonstrate your capability to build relationships with trade partners.
How to prepare for a job interview at The British American Tobacco Group
✨Understand the Company and Its Vision
Before your interview, take some time to research BAT's mission of creating a smokeless world. Familiarise yourself with their values and how they align with your own. This will help you articulate why you're a good fit for the company.
✨Showcase Your Account Management Experience
Be prepared to discuss your previous experience in account or category management. Highlight specific examples where you've successfully managed budgets, forecasts, and achieved KPIs. Use metrics to demonstrate your impact.
✨Demonstrate Commercial Acumen
During the interview, showcase your analytical skills and understanding of UK retail dynamics. Be ready to discuss how you've balanced account demands with business objectives in past roles, as this is crucial for the Key Account Executive position.
✨Prepare for Relationship Management Questions
Expect questions about how you've built and maintained relationships with stakeholders. Prepare examples that illustrate your communication and negotiation skills, as well as your ability to adapt to changing market conditions.
